Scaling up in a competitive SaaS market – Mike Korba @ User.com

09/10/20 • 62 min

What is a piece of bad advice that you've heard and is usually disguised as useful?
Our next guest Mike Korba, CMO at User.com has an answer that's definitely worth hearing – especially if you're working in a startup.
In this episode we discuss:
- how industry-specific investment can be a superpower
- how it changes your company's approach to growth
- the full story behind the company's great domain name – It took one year of negotiation that started at 400k. Yes, you read that right.
Links >>
Upraw media: https://uprawmedia.com/
Episode highlights: https://uprawmedia.com/blog/scaling-user-com

If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!

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09/10/20 • 62 min

Masters of SaaS - Scaling up in a competitive SaaS market – Mike Korba @ User.com

Transcript

Todd Chambers00:00:08.000

Hey guys, welcome to the masters of SaaS podcast brought to you by Upraw Media, a growth marketing agency for SaaS specialising in paid media, content and conversion rate optimisation. I'll be your host, Todd Chambers. I have the absolute pleasure of chatting with really smart people from the SaaS industry. The goal is to extract as much value as possible. What are their strategies, their tactics, their failures, funny stories, key learnings?

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