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Master Your Mix Podcast - Mike Cervantes: Running an Efficient Mastering Business

Mike Cervantes: Running an Efficient Mastering Business

10/23/24 • 76 min

1 Listener

Master Your Mix Podcast

Mike Cervantes is a Grammy-nominated, Juno award-winning multi-platinum mastering engineer with over 30 Billboard #1 songs and 9 Dove Award wins.

At his studio The Foxboro, he has worked with select artists such as Kane Brown, Walker Hayes, Julia Michaels, Alan Walker, Lauren Daigle, Toby Mac, Flo Rida, Josh Ross, Brandon Lake, Mitchell Tenpenny, Russell Dickerson, Tyler Hubbard, Phil Wickham, Skillet, Lecrae, Yung Gravy, Avril Lavigne, Maverick City Music, Underoath, Misterwives, Against The Current, CeCe Winans, and many many more.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

  • Taking the entrepreneurial journey
  • Working for Scott Hull of Masterdisk
  • Deciding to stop working at one of the biggest mastering studios
  • Building your clientele
  • Using social media to sell your services
  • Why your gear doesn’t attract clients
  • The benefits of switching from an analog to digital workflow
  • Managing your time when you’re working on hundreds of projects
  • Using Zapier to help streamline your business processes and save money
  • Mastering fast
  • Knowing the needs of your clients

To learn more about Mike Cervantes, visit: https://www.thefoxboro.com/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:


Check out our Sponsors:

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:


Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!

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Mike Cervantes is a Grammy-nominated, Juno award-winning multi-platinum mastering engineer with over 30 Billboard #1 songs and 9 Dove Award wins.

At his studio The Foxboro, he has worked with select artists such as Kane Brown, Walker Hayes, Julia Michaels, Alan Walker, Lauren Daigle, Toby Mac, Flo Rida, Josh Ross, Brandon Lake, Mitchell Tenpenny, Russell Dickerson, Tyler Hubbard, Phil Wickham, Skillet, Lecrae, Yung Gravy, Avril Lavigne, Maverick City Music, Underoath, Misterwives, Against The Current, CeCe Winans, and many many more.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

  • Taking the entrepreneurial journey
  • Working for Scott Hull of Masterdisk
  • Deciding to stop working at one of the biggest mastering studios
  • Building your clientele
  • Using social media to sell your services
  • Why your gear doesn’t attract clients
  • The benefits of switching from an analog to digital workflow
  • Managing your time when you’re working on hundreds of projects
  • Using Zapier to help streamline your business processes and save money
  • Mastering fast
  • Knowing the needs of your clients

To learn more about Mike Cervantes, visit: https://www.thefoxboro.com/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:


Check out our Sponsors:

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:


Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!

Previous Episode

undefined - Tyler Smyth: Creating “Moments” in Your Music

Tyler Smyth: Creating “Moments” in Your Music

Tyler Smyth has dedicated his life to music. As a music producer, Tyler has landed multiple #1 singles in the rock category, both on the Billboard charts and on terrestrial rock radio. He was named as the first ever #1 Hard Rock Producer on the charts debut, holding the #1, #2, and #5 spots simultaneously with his productions from Falling in Reverse & I Prevail and has since held the #1 spot 39 times and counting. In 2019, he received two Grammy nominations (Best Rock Album & Best Metal Performance) for the 2019 Grammy awards as the sole Producer of I Prevail’s album TRAUMA. I Prevail’s follow-up album, TRUE POWER, debuted as the Spotify #2 album in the US, #4 album worldwide. Falling in Reverse's brand new album POPULAR MONSTER debuted as the Spotify #2 album worldwide and includes multiple RIAA gold and 2x platinum certifications for songs like “Popular Monster”, “Voices in My Head”, “ZOMBIFIED” and more.

As the frontman of Dangerkids, guitarist of Let’s Get It, and several other signed acts — Tyler has performed over 1000 shows around the world in his lifetime. He serves as a special guest mentor at Musician’s Institute for 4 years running, and has contributed to several internet publications & podcasts on the topics of music production, performing, touring, creating a fanbase, and more.

His producer credits include Falling in Reverse, I Prevail, Lights, Skillet, NASA, SEGA, and more.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

  • Following your passions
  • Thinking outside of the box with songwriting
  • Creating “moments” with your music
  • Working with bands like I Prevail and Falling In Reverse
  • Using automation in your mixes to create excitement
  • The quest for perfection
  • The “white noise” trick for setting up your mix levels
  • Assigning a mission statement to each song
  • The reason song names matter

To learn more about Tyler Smyth, visit: https://tylersmyth.com/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:


Check out our Sponsors:

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:


Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!

Next Episode

undefined - Nick Rad: The Value of Having a Team in Music Production

Nick Rad: The Value of Having a Team in Music Production

Nick Rad is a highly sought-after mixing engineer who has worked with major artists such as Rachel Platten, Andrew McMahon in the Wilderness, Hilary Duff, Nick Fradiani, MAX, Anberlin, and Skillet. Nick began his musical career in the late 90s as a signed and touring musician in the punk rock band Hangnail (Tooth and Nail Records). He later switched gears to take over drums in the pop-rock band Acceptance (Columbia Records).

While making records and touring for 7 years, his love of recording and production became his passion, which led him to where he is today. With a tasteful production sense, a highly tuned ear, and a strong midwestern work ethic, Nick delivers mixes that have made him a staple in the professional mixing scene.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

  • Working with producers like Bill Stevenson, Stephen Egerton, Howard Benson, and Aaron Sprinkle
  • Having an assembly-line approach to production
  • Hiring help for your studio
  • The value of editing
  • How you don’t necessarily need to market your studio, as long as you do this one thing...
  • Niching down your services
  • Mixing vocals to fit in the mix
  • Auditioning vocal chains
  • Using sidechaining to help with your low-end
  • How to prepare your mixes so they are optimized for deliverables

To learn more about Nick Radovanovic, visit: https://nickrad.com/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:


Check out our Sponsors:

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:


Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!

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