Master Your Mix Podcast

Over the past two decades, Jesse Cannon has worked in nearly every aspect of the music business and now has had immense success in the podcast business. Most notably, making records with groups like The Cure, Animal Collective, The Misfits, The Menzingers, Man Overboard, Basement, Transit, Thank You Scientist, Somos, Leftover Crack, Brand New, NOFX and over a thousand more.

He is also known for writing two of the top-rated music books on Amazon, Get More Fans: The DIY Guide To The New Music Business, which details how bands effectively promote their music and Processing Creativity: The Tools, Practices, And Habits Used To Make Music You’re Happy With, which has received immense praise for its innovative take on how musicians can make more emotionally powerful music. He presently produces hit podcasts like Fast Politics and The New Abnormal as well as hosting the popular YouTube channel Musformation.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

• Leveraging others to develop your skills
• Where to network
• How reading marriage counseling books will make your band stronger
• Why imitation is ruining your chances of getting noticed
• Serving the song
• How to experiment with your music in a way that actually benefits your songs
• Creating musical “earworms”
• Making a marketing calendar for your releases
• Different types of content that you can create to catch the attention of new audiences
• Understanding social media algorithms
• Studying algorithm metrics
• How to get on Spotify playlists
• Common mistakes artists make with marketing
• Why it is a great idea to collaborate with other artists and have them featured on your tracks

To learn more about Jesse Cannon, visit: https://www.jessecannon.com/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:

• The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com
• The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/

Check out our Sponsors:

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781
• Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej

Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!

Gregory Scott is an audio engineer, mixer, and record producer from Los Angeles, California. Immersed in music from the age of 4, he has grown up with a deep passion for crafting sound. In 2020, he co-founded Off-Center Records with fellow engineer-producer Aaron Moxness to bridge the gap between indie artists and the technical, creative, and promotional resources available in the Los Angeles music scene.

Gregory’s technical expertise is grounded in a Bachelor's in Recording Arts from Loyola Marymount University. During and after his college years, he refined his craft at prestigious studios like Morning View and Westlake Recording Studios. At Westlake, he contributed to Grammy-winning projects such as Tyler, the Creator’s Call Me If You Get Lost and collaborated with major talents like SZA, Dominic Fike, and Benny Blanco, among countless others.

As a producer, Gregory partners with artists to discover and fine-tune their unique sound, helping them create cohesive and authentic bodies of work. His extensive industry knowledge and versatile skill set allow him to support artists at every stage of their journey, enabling them to focus on creating. This has led him to work on the latest releases of artists like JMSN, Snakehips, Riz la Vie, and Mad Keys, and help launch fresh-faced artists like Cam Okoro, Eli Feier, and MAMA, I'M into the next phase of their career.

IN THIS EPISODE YOU’LL LEARN:

• The differences between small and big studios
• Using the same approaches when working between various genres
• Finding time to practice your audio skills
• Developing the sound of an artist
• Do track lengths matter?
• Writing for TikTok
• Focusing on the musical hierarchy in a mix
• Why you should layer reverbs
• Picking complementary reverbs
• Working with reverb times
• Navigating the idea of “perfect” vs “done”
• How to determine when an imperfection is ok to leave in a mix
• Using tools to help with achieving the overall frequency balance of the mix
• Why tools like Tonal Balance Control can be problematic

To learn more about Gregory Scott, visit: https://www.gregsoundsgood.com/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:

• The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com
• The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/

Check out our Sponsors:

Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781
• Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej
• Youtube: http://www.youtube.com/@MasterYourMix

Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!

Andy Gesner is the owner and president of HIP Video Promotion. He has played in bands and released records since 1979, giving him firsthand insight into the music industry's complexities. This experience as a working musician informs his authentic approach to music promotion and marketing. He channeled his expertise and passion into uplifting fellow artists, establishing HIP as one of the most trusted names in music marketing. Over the past 24 years, he has built HIP from the ground up, developing innovative promotional strategies that adapt to the ever-changing media landscape. Andy and his team have promoted more than 4,800 music videos for artists including Bryan Adams, The B-52s, Bon Iver, Johnny Cash, Death Cab For Cutie, Pearl Jam, Maroon 5, Sia, and Weird Al Yankovic, spanning genres from indie rock to hip-hop, pop, metal, and beyond.

IN THIS EPISODE YOU’LL LEARN:

• Making friends instead of competitors
• Immersing yourself in your local scene
• Navigating the 80/20 of album marketing
• Putting together a marketing team
• Buying fake followers, comments, and likes
• Creating music videos vs short-form content
• Repackaging your work
• Why videos are so important for your music promotion
• Having consistency in your marketing
• How much to budget for album promotion
• His experiences working with artists like Johnny Cash, Maroon 5, Sia, The Lumineers, Paramore, and more
• Giving your audience calls to action
• What metrics to pay attention to to know if your marketing is working

To learn more about Andy Gesner, visit: https://www.hipvideopromo.com/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:

• The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com
• The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/

Check out our Sponsors:

Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781
• Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej
• Youtube: http://www.youtube.com/@MasterYourMix

Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!

Mike Marsh is a world-renowned mastering engineer with over 30 years of experience in mastering audio for vinyl, CD, DVD, HD audio, and digital downloads. After nearly three decades at The Exchange Mastering Studios in London—where he worked on iconic albums for artists like Björk, Massive Attack, and Oasis—Mike established Mike Marsh Mastering in East Devon to continue his legacy of making great music sound even better. His meticulous attention to acoustics ensured his new facility replicated the exceptional listening environment he had perfected at The Exchange.

Mike's career began in 1984 as a recording engineer in his native Westcountry, where he honed his skills with analog equipment before transitioning to mastering at The Exchange in 1986. Over the years, he became respected for his versatility across genres, mastering projects for artists such as The Chemical Brothers, Jamiroquai, and Depeche Mode. His adaptability and ability to enhance music without compromising its artistic integrity have made him a trusted collaborator for both industry legends and emerging talents.

Recently, Mike has worked on high-profile projects for Calvin Harris, Jonas Blue, and Zedd, further solidifying his reputation as a leader in the field. His commitment to excellence has earned him widespread acclaim, with artists and producers seeking his expertise to bring their sonic visions to life.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

• Shooting your shot and creating opportunities for yourself
• The importance of learning how to record, mix, and master records
• Preserving mixes vs improving them in mastering
• Picking the right reference tracks
• Mike’s magical E.A.R. EQs: What makes them so special
• Balancing loudness vs clarity
• The specific requirements and challenges of mastering for vinyl
• Being strategic with track order when making vinyl records

To learn more about Mike Marsh, visit: http://www.mikemarshmastering.co.uk/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:

• The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com
• The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/

Check out our Sponsors:

Want more Mixing or Mastering clients? Communicate your true value with MixFlip: https://mixflip.io/?affiliate=mym

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781
• Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej
• Youtube: http://www.youtube.com/@MasterYourMix

Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!

TW Walsh is a songwriter, multi-instrumentalist, producer, and engineer who's worked with Sufjan Stevens, Jimmy Eat World, Julien Baker, J. Tillman (Father John Misty), Nathaniel Rateliff and The Night Sweats, Benjamin Gibbard (Death Cab for Cutie), The Shins, Chris Staples, Damien Jurado, David Bazan, Starflyer 59 and many others.

Over the years, he's been in several bands, including Pedro the Lion, Lo Tom, Headphones, and The Soft Drugs. Currently based in Boston, he continues to master records, write and record songs, and collaborate with other artists.

IN THIS EPISODE, YOU’LL LEARN ABOUT:

• To go to recording school or not?
• Making the switch from analog to digital
• How loud should your mixes and masters be?
• Navigating the loudness wars
• How loudness can impact the sound quality of a mix
• Should you master to -14LUFS?
• Creating cohesiveness between songs on an album
• Using AI tools during the mastering process
• Personal taste vs. consumer expectations
• Using templates in mastering
• Picking a DAW for mastering
• Mastering in a non-mastering-specific DAW
• Why you don’t always want to master each song to sound the best it can

To learn more about TW Walsh, visit: https://twwalsh.com/

Looking for 1-on-1 feedback and training to help you create pro-quality mixes?

Check out my coaching program Amplitude and apply to join:

https://masteryourmix.com/amplitude/

Want additional help with your music productions?

For tips on how to improve your mixes, visit: https://masteryourmix.com/

Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/

Get your copy of my Amazon #1 bestselling books:

• The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com
• The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/

Check out our Sponsors:

Download Waves Plugins here: https://waves.alzt.net/EK3G2K

Subscribe to the show:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781
• Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej

Have questions you’d like answered on the show?

Send them to [email protected]

Please leave a rating and review:

https://masteryourmix.com/review/

Thanks for listening!