Fiona Carter, CBO of AT&T - The Business of Marketing and Societal Impact

09/04/19 • 33 min

Fiona Carter has “the best job in the world,” as Chief Brand Officer of AT&T, a 142-year-old company which is “at the heart of everybody's lives” focused on connecting people from the very beginning. But as the world evolved, so did AT&T, acquiring DIRECTV and WarnerMedia, and moving into content connectivity and convergence. Fiona’s role as CBO is quite unique in that she oversees PR, Employee Communications, Corporate Communications, Media (one of the largest media budgets in the world), Sponsorships and advises her CMO partners on the team. Join Fiona in this deep dive into all things marketing and media and hear how she built her toolbox of expert skills across agency and brand roles. Don’t miss hearing her amazing origin story and how this little British girl that grew up in the countryside became the Chief Brand Officer of one of the largest companies in the world. And definitely stay tuned to hear how her top role model and biggest fan, her mum and her daughter, inspired her to lead massive change industry-wide for women equality and portrayal around the globe.

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