Stop Forcing Customers To Do What They Wouldn't Want | Stéphane Hamel

Explicit content warning

01/26/22 • 20 min

Are you guilty of trying to get your customers to do things that, deep down, they don’t want to do? You’d be surprised at how many marketers are guilty of this, whether they do it intentionally or not.

Stéphane Hamel is a seasoned digital marketing and analytics consultant, innovator, keynote speaker, pre-seed investor, and start-up & agency advisor. He joins the very first episode of the Marketing Unf*cked podcast to discuss how marketers can unf*ck their marketing by focusing less on automated chatbots and more on building trust with customers.

Tune in to rediscover the true value of building a trust-based relationship with customers and why this may be the secret ingredient missing from your existing marketing recipe.

In this episode:

· 01:06 – The importance of developing trust with your customers

· 01:38 – Whether automation is effective at delivering personalized emails or not

· 03:43 – How to build trust with customers and retrieve essential data to help build powerful marketing campaigns

· 05:36 – Why brands need to focus on being transparent with their customers

· 07:00 – How to gain a customer’s trust

· 10:51 – The problem with GDPR cookie banners

· 12:54 – The hard truth about why so many marketers use ad and cookie blockers

· 14:20 – What marketers are doing ‘wrong’ with the data they collect

· 17:04 – How to avoid making the same mistakes as Cambridge Analytica

· 18:58 – Why marketers need to put themselves in the shoes of their users

If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unf*cked podcast.

Resources:

· Stéphane’s website

· Stéphane’s Twitter

· Stéphane’s LinkedIn

· Brave

Tune in to rediscover the true value of building a trust-based relationship with customers and why this may be the secret ingredient missing from your existing marketing recipe.

In this episode:

· 01:06 – The importance of developing trust with your customers

· 01:38 – Whether automation is effective at delivering personalized emails or not

· 03:43 – How to build trust with customers and retrieve essential data to help build powerful marketing campaigns

· 05:36 – Why brands need to focus on being transparent with their customers

· 07:00 – How to gain a customer’s trust

· 10:51 – The problem with GDPR cookie banners

· 12:54 – The hard truth about why so many marketers use ad and cookie blockers

· 14:20 – What marketers are doing ‘wrong’ with the data they collect

· 17:04 – How to avoid making the same mistakes as Cambridge Analytica

· 18:58 – Why marketers need to put themselves in the shoes of their users

If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unf*cked podcast.

Resources:

· Stéphane’s website

· Stéphane’s Twitter

· Stéphane’s LinkedIn

· Brave

Next Episode

Are you using spy pixels in your email? | Dave Smyth

Did you know that many of the emails you receive from organizations contain tiny spy pixels?

Dave Smyth, Designer, and Developer at Scruples Studio joins the Marketing Unf*cked podcast to discuss how organizations use ‘spy pixels’ to send your email data back to the original sender - and the steps you can take to protect your privacy.

Spy pixels relay private information about how you engage and interact with your emails back to the original sender. These sneaky little pixels can log information such as if and when an email is opened, what device was used to open it, and some can even access a rough estimate of your physical location using your IP (internet protocol) address.

Listen to this episode of the Marketing Unf*cked podcast to hear what Dave has to say about spy pixels, including how to eliminate them from your emails.

In this episode:

· 00:24 – How spy pixels are used to collect data

· 01:03 – What information spy pixels relays back to the original sender

· 02:09 – How Dave learned the truth about the privacy implications of spy pixels

· 03:33 – Alternative methods to track open rates while preserving the user’s privacy

· 05:23 – How to block spy pixels

· 06:43 – Why tracking open rates accurately may no longer be a viable option for marketers

· 08:05 – How marketers can optimize their email marketing strategies

· 09:31 – How marketers can eliminate spy pixels from their emails

· 10:14 – Signs that could reveal whether or not your emails are tracked by spy pixels

· 11:10 – How users can prevent organizations from including spy pixels in their emails

· 13:12 – How to address the issue of spy pixels with small businesses

· 14:43 – Examples of email marketing software that you can use as a marketer that makes it easy to remove spy pixels

If you enjoyed this episode and want more insider tips to help you unfuck your marketing and run a business that gives a shit, please subscribe to the Marketing Unf*cked podcast.

Resources:

· Mailchimp

· ConvertKit

· Buttondown

· MailerLite

· Revue

· Dave’s website

· Dave’s Twitter

· Notospypixels.com