029 Justin Goodbread: Finances Made Simple to Reach Your Goals

Business website:www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Books:

YouTube: TheMedicalStrategist

The post 029 Justin Goodbread: Finances Made Simple to Reach Your Goals first appeared on The Medical Strategist.

Justin Goodbread: Finances Made Simple to Reach Your Goals

In this episode, Barbara and Justin discuss:

What it takes to grow a business for a profit.
Planning your leadership is a key for growing your business to a profit.
What it takes to sell your practice to different types of buyers.

Key Takeaways:

It takes more than just throwing dollars at marketing. You need to know who you are marketing to and prepare the prospective patient/client for a future sale.
Know who your ideal patient is and market towards bringing in more of those types of patients.
Your exit strategy dictates the movements you make in the growth of your business.

“Build a persona, build a marketing plan, then track the marketing dollars to see if the return on investment (ROI) is there for your practice.” — Justin Goodbread

Connect with Justin Goodbread:

Twitter: @justingoodbread

Facebook: Financially Simple with Justin Goodbread

Website: FinanciallySimple.com

Book: The Ultimate Sale

Instagram: @justingoodbread

YouTube: Financially Simple Business

LinkedIn: Justin Goodbread

Pinterest: Financially Simple

Teachable: Financially Simple

Connect with Barbara Hales:

Twitter: @DrBarbaraHales

Business website:www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Books:

YouTube: TheMedicalStrategist

The post 029 Justin Goodbread: Finances Made Simple to Reach Your Goals first appeared on The Medical Strategist.

Previous Episode

028 Nick Usborne: Why Conversational Copywriting Works

In this episode, Barbara and Nick discuss:

What copywriting is and, more specifically what conversational copywriting is.
The shift from hard-charging to conversational copywriting in your marketing messages.
Tips for better results in conversational copywriting.

Key Takeaways:

Copywriting is the craft of using words to sell and it is everywhere.
With conversational copywriting, imagine speaking to your target person one-on-one face-to-face and use natural, raw enthusiasm, not fancy marketing speak.
Listen to the language people use and mirror that back. You will connect with your audience when you speak to people in their language, using their emotional touchpoints.

“Be aware of the fact that people are very distracted, and they want to get to the heart of something quickly, especially when they are on phones.” — Nick Usborne

Connect with Nick Usborne:

Twitter: @nickusborne

Facebook: Nick Usborne

Website: ConversationalCopywriting.com

LinkedIn: Nick Usborne

FREE GIFT: ConversationalCopywriting.com/doctors

Connect with Barbara Hales:

Twitter: @DrBarbaraHales

Business website:www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Books:

YouTube: TheMedicalStrategist

The post 028 Nick Usborne: Why Conversational Copywriting Works first appeared on The Medical Strategist.

Next Episode

030 COVID-19: How to Help Your Patients While Minimizing Your Own Risk

In this episode, Dr. Barbara Hales discusses:

How telehealth solutions are changing the handling of the pandemic.
The steps being taken by HHS and CMS to expand telehealth services.
The ever-changing environment of resources for COVID-19.

Key Takeaways:

Call ahead before you go to the doctors to do what you can to ensure 6 feet of space between yourself and others.
If you’re not using telehealth, consider looking into it to better serve your patients without risking your own health.
The Corona virus has significantly boosted telehealth usage to prevent patients from carrying the disease from spreading it in health care provider’s offices.

“If you’re not using telehealth, this is something, during our time of quarantine, that we could look into so that we can better serve our patients without risking our own health as well as patients in the waiting rooms.” — Barbara Hales, M.D.

Resources:

Oscar Risk Assessment

Connect with Barbara Hales:

Twitter: @DrBarbaraHales

Business website:www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Books:

YouTube: TheMedicalStrategist