Marketing Tips for Doctors

Business website: www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Books:

YouTube: TheMedicalStrategist

TRANSCRIPTION (081)

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors. I’m your host, Dr. Barbara Hales. Today we’re going to be talking about the app TikTok.

Have you seen anything like it? It’s not going away anytime soon. It has almost become a part of today’s fabric of society. It’s a reflection of who people are and what they do. And for all your attention deficit people, it increases your visibility, engages people, and attracts a crowd.

Why is TikTok so popular?

Dr. Barbara Hales: What is it about TikTok that attracts people and engages them? The answer to this question may be that TikTok follows current trends, like dance challenges, the latest music, filters, or humanizing pet animals. We all love our pets. So, what can be more endearing and seeing pets speaking back to us in our own language or dancing around themselves wearing cute little outfits? You can see young dancers, grandmas dancing with their children, or even senior citizens wiggling away to popular tunes.

Algorithms reward videos that are following current trends. If your video has a song that’s trending, it’s going to get bumped up the ranks no matter what you look like. It can be choreographed, or you can look like a cartoon cockroach hopping around. More people will view it. How about all those pet videos? Is this so cute? What have you or Yvette putting your animals into TikTok with your name associated with it makes you more well known, and your patients would recognize you?

Filming

Dr. Barbara Hales: Have you noticed that there’s an increase of people making weird dance moves in public? Usually, it’s probably a TikTok that they’re making when somebody is filming them. In March 2018, it gave birth to one of the most sought-after apps, Musical.ly and Douyin. TikTok statistics is just famous as Shakira’s “Hips Don’t Lie,” most popular among teenagers. The TikTok app is now used across all age brackets. So, if you were to say, “That’s not for me, it’s only for teenagers.” Think again! TikTok has every topic. They have doctors and dentists giving advice. And it may be five minutes that they break up into 32nd segments, which you have to press and follow to see the rest. It could be almost anything. Not only does it span across every age range, but it also spans across every topic.

TikTok Statistics

Dr. Barbara Hales: TikTok has 689 million monthly active users. TikTok was installed 2.6 billion times, so if you have downloaded TikTok, you’re certainly not alone. TikTok users span across 155 countries worldwide. So, here’s your chance to be known globally. More than 1 billion videos get viewed each day on TikTok. In 2020 TikTok was the app with the most downloads worldwide. Over 50% of the United States TikTok users were aged 18 to 34. But this is changing. 90% of TikTok users visit the app more than once every day. The TikTok facts mentioned here are staggering especially consideri...

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015 Barbara Hales: Outsourcing Your Digital Marketing

Marketing Tips for Doctors

08/15/19 • 13 min

In this episode, Barbara discusses:

Benefits of outsourcing digital marketing
How digital marketing experts can contribute to your practice
Why companies choose to outsource

Key Takeaways:

You can maintain consistency when outsourcing digital marketing – experts are at your disposal and can research, create, and implement marketing strategies
Different projects require different marketing strategies
All good marketing agencies know that they can be replaced, pushing them to provide the best results

“You need to focus more on what you offer as a service and leave marketing and similar stuff to people who are already experienced in this” — Barbara Hales

Transcription

015 Barbara Hales- Outsourcing Your Digital Marketing

Barbara Hales: Today, my friends, we’re going to be talking about outsourcing.

When you’re running a medical practice or a small business, time is precious. You know that you need to promote yourself but marketing your brand can take up more time than you have to spend. Outsourcing various activities has grown in the last decade.

According to recent statistics, outsourcing marketing amounted to $85.6 billion in 2018 alone. 62 billion United States dollars of which was provided by IT industry. Here are some benefits of outsourcing your digital marketing. First, you can maintain consistency. When staff are out sick, the practice is concentrating on caring for patients and conducting business. You’re running around taking care of things that you need to focus your attention on.

Marketing suffers and production of content declines. When this happens, search engines like Google detect this and organic rankings plummet. By outsourcing your content creation, you can maintain consistency regardless of any staff problems. Next, experts are at your disposal.

You are paying the team of experts in digital marketing to research, create and implement effective marketing strategies. Thirdly, you get ROI or return on investment.

When you hire a digital marketing expert, you get an increase of leads or more prospective patients to grow your practice. You stay updated.

Marketing is always evolving with new trends and techniques, but you may not be privy to them since your main goal is taking care of your medical practice. Digital marketing experts spend most of their time learning new skills and strategies so that you can take advantage of their knowledge and skills. Your expert can develop and execute strategies that provide results. The key here is to ensure that you receive reports and live status updates.

Next, you can take advantage of a wider scope of digital channels. Doing marketing in-house might be tough to use all the digital channels needed to grow your practice. You might need help with a PPC campaign, an email list, social media campaigns, but with one in-house staff member, it’s unlikely to create all this content.

Outsourcing can enable you to easily use multiple marketing channels. You can hire a graphic designer to update your website, a copywriter to handle your blog or email newsletter, and a social media expert to automate your platforms. Lastly, you’re working with people who’ve been there, done that. Digital marketers have experienced and are experts in their field. Most digital agencies specialize in marketing for certain niches, and have a resource section full of case studies to prove their expertise.

Research, strategy and market analysis are ingredients of marketing. Accordingly, an increasing number of small companies prefers to outsource marketing too. There are a number of different reasons why companies choose outsourcing digital marketing activities. The following scenarios may work. You’re a small company or a medical practice and you can’t afford to have a marketing team, or your marketing team lacks specific skill sets and experiences. Some marketing activities that you can consider for outsourcing are product naming and branding, email marketing, blogging and copywriting, social media marketing, slogans and taglines, even eBook creation.

How would you like to have a book with your name on it that was written for you by someone else so that you didn’t need to spend months or years trying to decide how you were going to write each page? Different projects require different sets of marketing activities. Businesses that have never outsourced marketing functions sometimes doubt the reliability of such an option.

Based on my experience, I would strongly recommend outsourcing at least some marketing activities. However, I’ll put aside my preferences and try to provide you with several pros and cons of outsourcing marketing activities as objectively as I can. First, you ge...

How to Keep Your Employees Engaged

Marketing Tips for Doctors

08/31/22 • 34 min

How to Keep Your Employees EngagedIn this episode.

Barbara and David discuss:
-How the pandemic changed people’s perspective about working
-Tips to improve employees
-The short-term outlook for employee retention?

Key Takeaways: “I think at the end of the day, people want to work for good people” – David Blake. Connect with David Blake:

Website: https://www.buildingforwardnow.com/
LinkedIn: https://www.linkedin.com/in/david-blake-phd-914132/
Instagram: https://www.instagram.com/buildingforwardnowllc/
Facebook: https://www.facebook.com/buildingforwardnow

Connect with Barbara Hales:

Twitter: https://twitter.com/DrBarbaraHales
Facebook: https://www.facebook.com/theMedicalStrategist
Website: www.TheMedicalStrategist.com
Email: [email protected]

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (119)

Dr. Barbara Hales: Hello, welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales. Today we have with us a very interesting guy by the name of David Blake. David has over 40 years of experience in the human resources and administrative fields, including positions in the private, public, and government sectors. Additionally, he has served as an adjunct faculty member for several universities where he teaches advanced-level courses related to human capital management, as well as leadership.

He has spoken and published a wide variety of articles about workforce engagement, benefits, learning, and development. He is a nationally certified executive coach through the Institute for life coach training. David has been married to his wife, Terry, for 41 years and has four awesome kids, two boys, two girls, and five beautiful grandchildren. They live in San Diego with their three dogs. David Blake is a proud retired member of the United States Air Force.

Welcome to the show, David.

David Blake: Thank you. I’m pleased to be here. It’s a great way to start the day. Thank you.

Dr. Barbara Hales: So, how did you get into the field that you’re in now?

David Blake: That’s a great question. I think initially. It’s just a real desire to understand how people work and function. I think it’s a fascinating field. We study a lot of different things in the world. But very seldom do we study that very thing that we spend most of our time doing working. So I’m intrigued at the behaviors people bring to work and how best to bring them. I would always say the passions and motivations of people to help organizations be more effective. So it’s really around a desire to work and help people. It’s been sort of an internal passion of mine for many years as what’s really driven my research and my teaching as well.

Work From Home

Dr. Barbara Hales: As the pandemic changed how we look at work, go back to the way it was before.

David Blake: Yeah, you know, people always say, you know, it’s a new normal, and it’s a new normal on many fronts, I think the pandemic if there was any good, it changed the way I think, think about work in the way we lead people at work. And ultimately, what are people expecting out of work? So if you look at the pre-pandemic time, workers, they were driven by, you know, the usual things that people are driven by, I need a job, I need to pay my bills, I go to work, I fulfill my obligations, I go home, repeat the cycle day after day after day, the pandemic, a lot of people felt and experienced a lot of loss on many fronts, financial loss, business loss, human loss of relatives that might have been loved ones that departed prematurely because of the virus. They lost jobs.

Gallup created a survey a few years ago and was comparing engagement between post-pandemic or pre-pandemic a post-pandemic. And what they noticed was that during the pandemic or after the pandemic, rates of engagement of employees decreased by up to 15%. So it posed a question, well, what is different? What do people want today? So what we’re finding is, either through some observation, I have people that work for me, or through what the research is telling us is, about half the people today prefer to work virtually or in a hybrid manner, which means I go ...

Branding and Marketing for Medical Practice with Denise Blasevick

Marketing Tips for Doctors

11/24/21 • 17 min

In this episode, Barbara and Denise discuss:

How Branding and Marketing is Important to a Business
How you can Establish your Own Brand
How to stand out in the Competition
What makes your Practice unique

Key Takeaways:

“You want people to be spreading the word about you in the way that you want.” – Denise Blasevick

Connect with Denise Blasevick:

LinkedIn: https://www.linkedin.com/in/deniseblasevick

Website: http://www.thes3agency.com/

Twitter: https://twitter.com/AdvertGirl

Connect with Barbara Hales:

Twitter: @DrBarbaraHales

Business website: www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Books:

YouTube: TheMedicalStrategist

TRANSCRIPTION (095)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have with us Denise Blasevick. She is a self-proclaimed Battler of Boring Branding. She helps healthcare marketers maximize the power and value of their brand.

Denise is the CEO and Co-Founder of The S3 Agency, a creative agency that has helped elevate brands from BMW motorcycles to Becton Dickinson. And she is here to show how doctors can leverage their brands to build stronger bonds with today’s healthcare consumer.

Denise: Thank you so much. I’m thrilled to be here.

The S3

Dr. Barbara Hales: We are thrilled to have you here today! The first question that comes to mind is, what does S3 stand for?

Denise: S3 is a system of threes. What we mean by that is the smallest pattern that the human brain can remember is something in threes. And our goal is to make sure that our clients are memorable, that their brands are memorable, so that they are able to grow their businesses.

Importance of Brand

Dr. Barbara Hales: Many doctors are saying “People know that I am a cardiologist” or whatever specialty they are. “Why do I need a brand?” What would you tell them?

Denise Blasevick: We work with brands to help them appeal more to healthcare consumers. And I think that’s the critical term. It used to be that patients didn’t have the amount of choices or access to knowledge, whether or not it’s true knowledge. But access to what they think is knowledge like they have now, Dr. Google. People are able to find what they think they have, before they go to a doctor.

They feel like they’re a little bit of an expert because they’re able to search among many doctors versus going to whoever might have been recommended to them. They look and see what ratings doctors have and how other people have had experiences with them. And all of that together means that patients are really now more consumers of health care with many choices. Therefore, we need to think about what our brand is like consumers.

Healthcare Consumers

Dr. Barbara Hales: Why do you call patients healthcare consumers?

Denise Blasevick: It’s because they are consuming what they are choosing to consume. In the past it’s “This is the only doctor I can go to.” Now, people are making decisions based on other things. There are doctors that they can find easily online. They might do Telehealth that doesn’t necessarily have to be close to them. They are influenced by many ...

Holistic Guide to Optimal Health

Marketing Tips for Doctors

03/30/22 • 18 min

In this episode, Barbara and Juliana discuss:

· The Book entitled Wellness Wisdom: The Holistic Guide to Revitalizing your Mind, Body, and Soul
· How to transition from Traditional Medicine to Integrative Health
· How Juliana promotes herself and the services they offer

Key Takeaways:

“Nutrition was never an alternative health thing, it’s always been part of health” – Dr. Juliana Nahas

Connect with Dr. Juliana Nahas:

LinkedIn: https://www.linkedin.com/in/juliana-nahas-md-537a9029/
Website: https://covingtonpediatrics.com/
Facebook: https://www.facebook.com/CovingtonPediatrics/
Books:
Wellness Wisdom: The Holistic Guide to Revitalizing your Mind, Body, and Soul

Connect with Dr. Barbara Hales:

Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales
Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (110)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors.

I’m your host, Dr. Barbara house, and today we have with us, Dr. Juliana Nahas. She is a board-certified pediatrician and a functional medicine-certified practitioner who specializes in treating complex pediatric health conditions like autism, ADHD, autoimmune disorders, obesity, asthma, allergies, eczema, you name it, she does it.

For over 25 years, Dr. Nahas has served her community in the tri-counties of Newton Rockdale and Walden, Georgia, and is now offering virtual visits for clients who live at a distance and also people that just are not comfortable going back to the doctor’s office yet, with the Omicron virus going around.

Dr. Nahas is an integrative physician experienced in both conventional and holistic functional approaches, as well as in Mind, Body, and Spirit medicine, to help your children have the best overall health possible. After experiencing her own troubles with an autoimmune condition that almost rendered her crippled. Dr. Nahas searched all types of conventional and alternative modalities to get well again. She knew that taking Advil every day wasn’t the answer. And she found that energy healing yoga and mindset meditations as well as a functional approach led her to resume her vibrant energy and vitality and a few short months.

Now, she combines her knowledge and expertise with her Pediatric and Adolescent clients to customize their treatment approach and help them restore their optimal health. Welcome to the show, Dr. Nahas.

Dr. Juliana Nahas: Thank you, Barbara. So glad to be here.

Mini-Course

Dr. Barbara Hales: Well, it is a pleasure having you here today. I understand that you have created a mini-course. What is that all about?

Dr. Juliana Nahas: The mini-course talks to families who are considering working with me about what it’s like and what are some considerations and nuances come into play when you’re looking at a holistic approach to ADHD, autism, depression, and anxiety. So I do a lot of mental health work.

Even though I’m a pediatrician, I’ve had tons of experience over the last decade or three decades, really 30 years of practice. Seeing that you can’t just look at it as a nail, you can just come to it with one tool, you need a multi-disciplined approach. And that was true for my health as well when I was sick. So now with my own experience in my training, I thought I would share some of the experience in this mini-course. And talk to parents like I’m talking with you just about if you have this issue, what do we need to consider, what we need to think about?

Dr. Barbara Hales: Well, this is really novel. In all my years as a doctor and beyond, I have never actually heard of a doctor creating a mini-course for patients to inform them and guide them along the way. So you’re really on the cutting edge.

Dr. Juliana Nahas: I got tired of repeating myself, so to speak. So I thought let me record it because everybody that I meet, I’m saying the same thing over and over again. So I thought this would simplify my work as well.

The book is entitled: Wellness Wisdom: The Holistic Guide to Revitalizing your Mind, Body, and Soul

Dr. Barbara Hales: Well, that’s true. And I guess that is also what prompted you to write a book, the book that it’s out already or it’s...

Marketing Through StoryTelling and Google My Business

Marketing Tips for Doctors

08/24/22 • 15 min

In this episode of Marketing Through StoryTelling and Google My Business, Barbara and Jessica discuss:

-Where does the company name “Tulip Media Group” come from?
-How do you decrease the cost of acquisition?
-How do you increase marketing through Google My Business?

Key Takeaways:

” Get your storefront ready. Make sure your website is ready to have visitors. If your storefront is not ready, then there’s no sense in doing paid advertising or blogging.” – Jessica Embree

Connect with Jessica Embree:

Website: https://tulipmediagroup.com/
LinkedIn: https://www.linkedin.com/in/jessicaembree/
Instagram: https://www.instagram.com/tulipmediagroup/
YouTube: https://www.youtube.com/channel/TulipMedia/
Twitter: https://twitter.com/tulipmediagroup
Facebook: https://www.facebook.com/TulipMediaGroup/

Connect with Barbara Hales:

Twitter: https://twitter.com/DrBarbaraHales
Facebook: https://www.facebook.com/theMedicalStrategist
Website: www.TheMedicalStrategist.com
Email: [email protected]

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (118)

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales, and today, we have with us, Jessica Emery. She is an international best seller, a story brand guide, and a marketing specialist. She specializes in helping businesses grow all over North America. With clear and impactful market marketing strategies. Please give us a welcome to Jessica Emery.

Jessica Embree: Thank you so much for having me, Barbara.

Storytelling

Dr. Barbara Hales: Nowadays, storytelling is the buzzword. Can you tell us a little about how you decide what stories to tell? Based on the audience that you have in front of you?

Jessica Embree: Absolutely. It all comes down to what problem you are trying to solve for your customers. In the medical field, that is usually pain. They’re having mental or physical issues. So what problem are you trying to solve and tell them a story on how they’re going to get that treatment or how what success looks like at the end, they have less pain, they can play with their kids, again, without having any pains in their shoulders and back. So it just tells the story that will resonate with your customers.

Dr. Barbara Hales: Well, that makes a lot of sense. And it also seems to me to be a lot like case studies. Would you agree to that?

Jessica Embree: Absolutely. I think that’s why case studies, referrals, and testimonials are so important, especially in this field. People need to hear that they can be reassured that the treatment they’re going to get from medical practices is what they’re looking for at the end of the day.

Tulip Media Group

Dr. Barbara Hales: Sure. So your company is called tulip. How did that come about? And how did you choose that name?

Jessica Embree: So tulip media, our founder and CEO, is originally from the Netherlands, so they’re known for their tulips over there. And when we had to rebrand back in 2018, we were known as the people with the tulip jacket. He used to wear this tulip jacket all over tradeshows because that was our brand. So tulip media just felt very natural to us. And we are a marketing agency. So media fit in as well. From there, we were Tulip Media Group.

Cost of Acquisition

Dr. Barbara Hales: Make sense. How did it go from having a COA of 40,000 to 4,000 In just a few months? And maybe you can explain to our listeners what COA is, and is there such a thing as getting down to no amount of money?

Jessica Embree: You’re always going to have a COA or cost of acquisition, is what we call it. So how much does it cost you as a company to get a new client? And before the pandemic hit in 2019, we realized we had a huge problem. We were spending 1000s of 1000s of dollars going to trade shows called calling, calling people who weren’t having the problem we were having. So they didn’t need help with marketing. They didn’t need help with their print advertising....

Media Marketing and Advertising for Medical Practice with MaryAnn Pruitt

Marketing Tips for Doctors

11/10/21 • 17 min

In this episode, Barbara and Mary Ann discuss:

How the COVID-19 Pandemic affected Media Consumption
How Older and Younger Generations are consuming Media
What Media Platforms are Rising
How Media Marketing and Advertising can Help your Medical Practice

Key Takeaways:

“When you’re running a medical practice, the last thing you need on your plate is to also manage the media buys and your advertising.” – Mary Ann Pruitt

Connect with Mary Ann Pruitt

LinkedIn: https://www.linkedin.com/in/maryann-pruitt/

Website: https://mosaic.agency/

Facebook: https://www.facebook.com/mosaic.agency

Connect with Barbara Hales:

Twitter: @DrBarbaraHales

Business website: www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Books:

YouTube: TheMedicalStrategist

TRANSCRIPTION (093)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today we have with us, Mary Ann Pruitt. She is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase and monitor advertising space and airtime.

Mary Ann is here today to share some marketing wisdom, gleaned from her extensive career in media strategy, and how it relates to the ever-evolving climate of media.

You could not have come at a better time Mary Ann because this is such a confusing topic for most of us out there. So welcome to the show.

Mary Ann Pruitt: Thank you for having me on. I’m really looking forward to it.

Is Traditional Media Dead?

Dr. Barbara Hales: Is traditional media dead? How do you do a hybrid of digital and traditional together, or now that newspapers and magazines are kind of going by the wayside? Is it still worth investing, advertising in there?

Mary Ann Pruitt: What we find is a traditional media is not dead. Actually, during the last 18 months, we’ve seen an uptick in local news and local traditional platforms that happened because of the pandemic. And various things that have happened over the last 18 months, people wanted local information. So we’ve actually seen media consumption behaviors increase in our traditional platforms, more on the TV and radio side than on the print side.

What we see on the evolution of print is it’s becoming very trade-specific publications. That’s where we’re finding that traditional media is not dead on the print side. You have your various things for your audience, the smaller the market you are in as a doctor and as a medical provider, the more you should be looking at local radio and local TV news, specifically, during this timeframe.

How are we looking at it with digital, there’s quite a bit we should be doing specifically in the medical field with whichever kind of practice you’re doing to make sure that you have that mix and omnichannel approach so that your traditional and digital are working together.

Advertising on various social media sites

Dr. Barbara Hales: What do you think about advertising on various social media sites?

Mary Ann Pruitt: It’s a really important place. One thing that’s interesting in today’s world and market is that we are able to have that omnichannel approach with a budget-friendly option. But we’re also able to target our target demographics and now...

The Practical Pregnancy Company

Marketing Tips for Doctors

11/22/23 • 9 min

In this episode, Barbara and Tamara discuss:
-What Is The Practical Pregnancy Company Goals
-How Tamara Can Find Relevant Clients For Her Business
-How To Create An Idea To Build A Business And Set Up A Plan And Strategy

Key Takeaways:
“And really, fear has no place in the birthing room. Even though you might feel a bit fearful about the process, we want to equip women to be able to overcome that fear and birth of confidence and peace.” – Tamara Youngberg.

Connect with Tamara Youngberg:
Website: https://www.accessmidwives.com/
LinkedIn: https://www.linkedin.com/in/tamara-youngberg-006982203/
Instagram: https://www.instagram.com/access_midwives/?hl=en
YouTube: https://www.youtube.com/@accessmidwives7030/featured
Facebook: https://www.facebook.com/accessmidwives/

Connect with Barbara Hales:

Twitter: https://twitter.com/DrBarbaraHales
Facebook: https/www.facebook.com/theMedicalStrategist
Business Website: https://www.TheMedicalStrategist.com
Email: [email protected]

YouTube: https://www.Youtube.com/TheMedicalStrategist
LinkedIn: https://www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (150)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips For Doctors.

I’m your host, Dr. Barbara Hales. Today, we have with us Tamara Youngberg. She’s a dedicated midwife with 26 years of experience in providing full-scope midwifery care in Hamilton, Ontario, Canada. With a passion for empowering expectant parents. Now she specializes in effective communication, ensuring her clients are fully informed, feminine evidence-based viewpoints. Her commitment goes well beyond delivering babies. She comes alongside her clients, supporting and guiding them to achieve their pregnancy and birthing goals, marriage work experience and compassionate approach make her an invaluable partner on the incredible journey of pregnancy and birth. Welcome to the show Tamara.

Tamara Youngberg: Thanks, Barbara. It’s a really great opportunity and pleasure for me to be here.

The Practical Pregnancy Company

Dr. Barbara Hales: Tamara over the course of more than two decades, has been working in the Canadian national health. But something very exciting has come out of her experience. She has started entrepreneurially she has started a new company. And could you tell us the name of the company and what that’s all about?

Tamara Youngberg: Sure Barbara. So my colleague and I, Sandy Knight, started something called the practical pregnancy company. And our goal with this company is to provide evidence-based fear-free information to pregnant women and their families. So that they can really hone in on having a reliable source of information from women whom they can trust. One of our flagship offerings through the practical pregnancy company is a course called Birth Unafraid, where we teach and empower women to kick fear to the curb and wait for permanent. And we give them the tools they need to birth with peace and confidence, no matter what happens.

Dr. Barbara Hales: Are you still working in the national health service as well?

Tamara Youngberg: Yes, I am. So I’m still working as a primary care health provider. So in Ontario, it’s called the Ministry of Health. And we are what’s considered a managed program under the funding through the Ministry of Health. So midwifery in Ontario is a little bit different than it is in some of the United States. But we are full-service primary care providers who work within the hospital system, but also in the community.

We do homebirths and community visits, and we have a clinic in the community, just like you would go to see your family physician or an OBGYN, you would come to see midwives because we’re experts in low-risk obstetrics. So Sandy’s experience over the last couple of decades, has led us to this point where we really wanted to provide something in an online more accessible format for pregnant women to be able to access good quality information, because we’ve seen so many people over the years, be filled with fear. And really fear has no place in the birthing room, even though you might feel a bit fearful about the process. We want to equip women to be able to overcome that fear and birth confidence and peace.

029 Justin Goodbread: Finances Made Simple to Reach Your Goals

Marketing Tips for Doctors

03/03/20 • 18 min

Justin Goodbread: Finances Made Simple to Reach Your Goals

In this episode, Barbara and Justin discuss:

What it takes to grow a business for a profit.
Planning your leadership is a key for growing your business to a profit.
What it takes to sell your practice to different types of buyers.

Key Takeaways:

It takes more than just throwing dollars at marketing. You need to know who you are marketing to and prepare the prospective patient/client for a future sale.
Know who your ideal patient is and market towards bringing in more of those types of patients.
Your exit strategy dictates the movements you make in the growth of your business.

“Build a persona, build a marketing plan, then track the marketing dollars to see if the return on investment (ROI) is there for your practice.” — Justin Goodbread

Connect with Justin Goodbread:

Twitter: @justingoodbread

Facebook: Financially Simple with Justin Goodbread

Website: FinanciallySimple.com

Book: The Ultimate Sale

Instagram: @justingoodbread

YouTube: Financially Simple Business

LinkedIn: Justin Goodbread

Pinterest: Financially Simple

Teachable: Financially Simple

Connect with Barbara Hales:

Twitter: @DrBarbaraHales

Business website:www.TheMedicalStrategist.com

Show website: www.MarketingTipsForDoctors.com

Books:

YouTube: TheMedicalStrategist