The Three Rule of Agency Club with Ian Finch of Mando Group Part 2 of 2 - Episode 5

05/01/18 • 22 min

Marketing Study Lab - Actionable Marketing Knowledge

Part 2 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the first part of this interview by listening to the previous Marketing Study Lab episode, but in this one we discuss a beer fridge (whoop)! Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksMando Group: http://www.mando.agencyBIMA North West: https://www.bima.co.uk

Books: Good to Great: https://amzn.to/2r8EKvE Start with Why: https://amzn.to/2r9eeD7 App: Hotel Tonight: https://www.hoteltonight.com

Books: Good to Great: https://amzn.to/2r8EKvE Start with Why: https://amzn.to/2r9eeD7 App: Hotel Tonight: https://www.hoteltonight.com

Previous Episode

The Three Rule of Agency Club with Ian Finch of Mando Group Part 1 of 2 - Episode 4

Part 1 of 2: Before we meet Ian Finch, MD and Owner of Mando Group, a digital agency that designs and delivers customer experience led websites, intranets and mobile apps that drive engagement and increase efficiency, you need to know that this interview is actually split into two and you can hear the second part of this interview in the next Marketing Study Lab podcast. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksMando Group: http://www.mando.agencyBIMA North West: https://www.bima.co.uk

Books: Good to Great: https://amzn.to/2r9cdpQ Start with Why: https://amzn.to/2HzKB8q App: Hotel Tonight: https://www.hoteltonight.com

Next Episode

The Yoda of Marketing (The Force is Strong with this One) with Mark Ritson Marketing Guru Part 1 of 2 - Episode 6

Part 1 of 2: Mark Ritson is an adjunct professor of Marketing at Melbourne Business School, helping to develop the mini MBA with Marketing Week and also writing an award winning column in the same publication. His accolades are endless and Mark offers so much value that we've split this into a two parter.... you lucky people.

Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksMarketing Week Column: https://www.marketingweek.com/focus/mark-ritson/ Mini MBA: https://mba.marketingweek.com Tango Ad: https://www.youtube.com/watch?v=iqVFnxHWnlc Hagen-Daz: https://www.youtube.com/watch?v=sj49lJJr17g Leeds Rebranding: https://www.marketingweek.com/2018/01/31/mark-ritson-leeds-united-rebrand/ Book: Art of War Sun Tzu: https://amzn.to/2JD0yaf Model: Net Promotor Score: https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/using-net-promoter-score-to-assess-marketing-effectiveness/ App: LinkedIn: https://www.linkedin.com/in/markritson/