Marketing Smarts

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08/23/22 • 54 min

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4 Tips for Successful Cold Calling

Marketing Smarts

09/13/22 • 59 min

There’s certainly an art to cold calling. There’s a big difference between a message that’s perfect for your target customer and one that comes across the wrong way. How do you go about cold calling without appearing spammy, pushy, or too salesy? In this episode, we’re breaking down real cold call messages we’ve received that do and (definitely) don’t work. You’ll learn how to make your message customized, offer immediate value without gating it, be professional in tone and style, and make an irresistible offer. You’ll also discover the cold calls likely to turn people off the most, whether cold calling is even worth it, and the best channel for cold calling.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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09/13/22 • 59 min

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Do I Really Need to Hire a Marketing Team? with Jeff Reynolds, Reynolds+Myers

Marketing Smarts

08/02/22 • 63 min

Marketing, marketing, marketing. It’s everywhere you look, and we all know it’s important to growing your business. But who should actually do the marketing? Should you do it yourself or hire a marketing team? We believe a marketing team can be a phenomenal addition to your team - they’ll ensure you’re staying up to date with the ever-changing marketing world, they see the world differently than the rest of your organization, and they can even teach marketing to the rest of your team. Speaking of marketing teams, we’re incredibly excited to welcome marketing extraordinaire Jeff Reynolds on the show this week. He’s the Founder and President of Reynolds+Myers, Author of The Monster That Ate Marketing, and has top-notch insight on the best way to hire a marketing team for your organization.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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08/02/22 • 63 min

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The Value of Text Message Marketing with Aaron Weiche, Co-Founder of Leadferno

Marketing Smarts

08/16/22 • 62 min

Are you using text message marketing for your business? It’s a communication channel that traditionally has been kept to personal chatting between friends and family. But there’s a whole world of possibilities when you think about text messaging from a business sense. Text messaging is the #1 preferred communication channel, doesn’t require immediate responses, allows for proactive but non-invasive reminders and value-adds, and provides for a phenomenal first-mover advantage as a business. We wanted you to hear from the best of the best when it comes to text message marketing, so we welcomed on Aaron Weiche. He’s the Co-Founder and CEO of Leadferno, helping to create delightful conversations at speed for businesses using messaging to close more leads faster.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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08/16/22 • 62 min

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Should I Do a Branded Podcast? with Harry Morton, Lower Street

Marketing Smarts

08/30/22 • 66 min

Have you ever considered adding a podcast to your business or brand? It’s a form of content that’s booming, with loads of potential and low barriers to entry. But if you start a podcast, you want to do it right - otherwise, you might be setting your team up for disappointment or burnout. To properly podcast, you need to find your valuable POV, keep the focus on top-of-the-funnel awareness, and be prepared to invest resources to promote it. This is a topic that’s super close to home, as we’ve learned a TON through our podcasting journey of over 100 episodes so far. We also wanted you to learn from an expert who runs an entire business focused on launching podcasts for businesses, so we welcomed on Harry Morton. He’s the Founder and CEO of Lower Street, offering next-level podcast production services for ambitious companies.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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08/30/22 • 66 min

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Removing the Barriers to Getting Good Work

Marketing Smarts

09/06/22 • 63 min

It can be a really tough - but beautiful - thing to get your team to work together towards a common goal. It’s essential for the success of your company, but there are so many distractions that can take away from good work. How do you remove those barriers? In this episode, you’ll learn how to focus your team, manage egos, and nominate the right people. You’ll also find out how to make sure everyone feels their voice is heard, what to do about those on the quieter side, and how to know it’s time to concede.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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https://www.linkedin.com/company/forthright-people/

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09/06/22 • 63 min

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How to Leverage Audio Marketing with Nora Sudduth, Co-Founder of Hello Audio

Marketing Smarts

07/19/22 • 87 min

You’re listening to this, so you’re familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? We have you covered, as this week we welcome guest Nora Sudduth - Co-Founder and Chief Revenue Officer of Hello Audio - to share her audio brilliance and answer your questions on making an impact with the medium.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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07/19/22 • 87 min

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How to Find Happiness at Work

Marketing Smarts

07/26/22 • 53 min

Happiness at work - is it really possible? You bet! And it can improve lots of other areas of your life, as well. The hard part is making the changes needed to find that happiness. In this episode, you’ll learn the top ways to be happier at work, based on our collective perspective and different experiences across the industry. Hear how to surround yourself with the right people, make it about more than the actual day-to-day work, find outlets and interests outside of work, and strive to always learn and grow.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.

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https://www.linkedin.com/company/forthright-people/

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https://www.forthright-people.com/worksheets

VIRTUAL CONSULTANCY

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07/26/22 • 53 min

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How to Self-Promote without Sounding Arrogant

Marketing Smarts

08/09/22 • 47 min

Let’s face it - you deserve a pat on the back. Many pats. But giving yourself credit and praise is often awkward and uncomfortable. How do you self-promote without putting people off? We’re here to help you shout your wins from the rooftops! In this episode, you’ll learn how to flatter others as you promote yourself, emphasize the effort behind the accomplishments, and volunteer to teach others an area you excel at. Hear how to nail that performance review, be proud of your accomplishments, and take the credit you deserve.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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08/09/22 • 47 min

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How to Create a Compelling Elevator Pitch with Shane Meeker, Keynote Storytelling Speaker

Marketing Smarts

09/20/22 • 63 min

Short and sweet! That’s the rule to live by when it comes to your elevator pitch. Have you worked on refining yours lately? A compelling elevator pitch can open so many doors for your business - and not just the elevator doors. Great elevator pitches are short thanks to sound bites, keep your audience in mind, let the point-of-difference (POD) come through, and leave your audience wanting more. We wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY