Strategic Counsel by ForthRight Business

https://www.linkedin.com/company/forthright-people/

RESOURCES

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

Classics: The Importance of Using Design to Solve Business Problems with Paul Stonick, KICK Consultancy and Punks & Pinstripes

Strategic Counsel by ForthRight Business

01/07/25 • 45 min

Too often, design becomes a purely creative exercise. This is a HUGE missed opportunity. When used correctly, design can be a tremendous asset in helping people think differently, flex different tools in their toolkits, and get to unique solutions that wouldn’t otherwise come to fruition. We wanted you to learn from a trusted expert in the worlds of design and business, so we welcomed on Paul Stonick, Founder of KICK Consultancy & Former Vice President of SCADpro - a collaborative design studio connecting current and future art and design professionals with business leaders to solve real-world challenges. He’s also a founding cohort member of Punks & Pinstripes, a private network of transformation executives.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

RESOURCES

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

4 Ways to Become a Better Problem Solver

Strategic Counsel by ForthRight Business

05/23/23 • 41 min

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become - leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solve some problems.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce

Strategic Counsel by ForthRight Business

11/19/24 • 48 min

Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

RESOURCES

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

How to Strategically Use Humor in Marketing with Emily McGregor, PenguinCat Creative

Strategic Counsel by ForthRight Business

02/25/25 • 29 min

Humor in marketing is great in theory. But, it’s not great for every brand. If you’re using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). We wanted you to learn from a super creative screenwriter turned copywriter who knows all aspects of humor, so we welcomed on Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They’re a creative agency of marketing geniuses who craft copy so charming it’ll make you dance your pants off.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

RESOURCES

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

Classics: The Framework for Creating Digital Content People Want to Watch with Dan Gadd, Atlanta Dream WNBA

Strategic Counsel by ForthRight Business

07/25/23 • 57 min

The digital space is crowded. It’s hard to capture enough attention for your content to break through the noise. Dan Gadd, SVP of Growth for the Atlanta Dream WNBA and former Sr. Director of Digital Strategy for the Atlanta Falcons, calls it “a street fight for attention!” You need a mindset shift that embraces the reality that “there is no reach without reaction.” Dan’s proven framework is your guide for getting this reaction and creating digital content people want to watch.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

Classics: 4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined

Strategic Counsel by ForthRight Business

11/21/23 • 76 min

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll also be faced with the decision of hiring an influencer marketing agency or going at it yourself, determining the most effective paid media platforms, and overcoming common mistakes with paid media. We wanted you to learn from a dynamic leader who knows all sides of paid media, so we welcomed on Amy Scalia. She’s an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

How to Drive Synergies between Marketing and Sales

Strategic Counsel by ForthRight Business

10/22/24 • 40 min

Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimizing the efforts holistically, and building respect and understanding for the other’s role. There’s a ton of opportunity here for organizations who get Marketing and Sales on the same page.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

RESOURCES

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

Classics: The Nuts and Bolts of Podcasting with Max Branstetter, MaxPodcasting

Strategic Counsel by ForthRight Business

12/30/24 • 60 min

Podcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our podcast producer: Max Branstetter! Max is the Founder & Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns).

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

RESOURCES

VIRTUAL CONSULTANCY

https://www.facebook.com/forthrightpeople.marketingagency

1 Listener

1 Comment

How to Create a Compelling Elevator Pitch with Shane Meeker, Keynote Storytelling Speaker

Strategic Counsel by ForthRight Business

09/20/22 • 63 min

Short and sweet! That’s the rule to live by when it comes to your elevator pitch. Have you worked on refining yours lately? A compelling elevator pitch can open so many doors for your business - and not just the elevator doors. Great elevator pitches are short thanks to sound bites, keep your audience in mind, let the point-of-difference (POD) come through, and leave your audience wanting more. We wanted you to learn from the best of the best when it comes to elevator pitches, so we welcomed on Shane Meeker. He’s a Keynote Storytelling Speaker, movie analogy extraordinaire, and Author of StoryMythos: A Movie Guide to Better Business Stories.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

FACEBOOK

INSTAGRAM

https://www.linkedin.com/company/forthright-people/

WORKSHEETS

https://www.forthright-people.com/worksheets

VIRTUAL CONSULTANCY