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How to Strategically Use Humor in Marketing with Emily McGregor, PenguinCat Creative

Strategic Counsel by ForthRight Business

02/25/25 • 29 min

Humor in marketing is great in theory. But, it’s not great for every brand. If you’re using humor in your marketing, it needs to be strategically on-brand for who you are (brand story) and how you communicate (brand character). We wanted you to learn from a super creative screenwriter turned copywriter who knows all aspects of humor, so we welcomed on Emily McGregor, the Founder & CEO of PenguinCat Creative and Scrappy Ads. They’re a creative agency of marketing geniuses who craft copy so charming it’ll make you dance your pants off.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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How to Drive Synergies between Marketing and Sales

Strategic Counsel by ForthRight Business

10/22/24 • 40 min

Marketing and Sales traditionally operate independently - but they shouldn’t. We believe they should be intrinsically tied, so the efforts compound into exponential benefit. But, this is easier said than done. Drive synergies between Marketing and Sales by getting clear on what you are selling, getting clear on the ecosystem that surrounds your target client/customer/consumer, measuring and optimizing the efforts holistically, and building respect and understanding for the other’s role. There’s a ton of opportunity here for organizations who get Marketing and Sales on the same page.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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4 Ways to Become a Better Problem Solver

Strategic Counsel by ForthRight Business

05/23/23 • 41 min

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become - leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solve some problems.

Do you want to stand out in your industry and get more sales? Show you’re different to attract and retain top talent? Build a brand that drives real business results? Grab your Brand Strategy Workbook at: https://forthright-people.com/brand-strategy

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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Classics: The Nuts and Bolts of Podcasting with Max Branstetter, MaxPodcasting

Strategic Counsel by ForthRight Business

12/30/24 • 60 min

Podcasting has grown a TON as a business-building tool over the past couple decades. We’re entering our 3rd year of podcasting, and we continue to find it to be an interesting point of discussion for most people. But what does it take to start - and continue - an awesome podcast for your business or personal brand? We’re excited to share a special peek behind the curtain, as we welcomed on our podcast producer: Max Branstetter! Max is the Founder & Podcast Producer at MaxPodcasting, the Host of the Wild Business Growth podcast, and writes the Podcasting to the Max newsletter - where podcasting meets entrepreneurship (and terrible puns).

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Classics: 4 Tips for Successful Succession Planning with Nick Bour, Inspire Wealth

Strategic Counsel by ForthRight Business

08/27/24 • 49 min

Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. Successful succession planning means defining the legacy you want to leave, firming up your business and brand to operate independently, putting your talent in a position to grow and prosper, and planning your exit strategy. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder and CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts.

We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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The Principles of Vigilant Leadership: #4 Setting up the Feedback Loop

Strategic Counsel by ForthRight Business

05/12/25 • 41 min

Now that the first 3 principles of Vigilant Leadership are under your belt, it’s time for the 4th: Setting up the Feedback Loop. This feedback loop helps you maintain vigilance over your plan. Or said differently, how do you know your plan is working? The key here is understanding the KPIs (Key Performance Indicators) that lead to success. This can be the hardest part of Vigilant Leadership, because it requires hypothesizing, projecting, even leaning in with benchmarks. Our goal is to grow your confidence and comfort level here. If you don’t define what success looks like, others will do it for you.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Classics: 4 Tips for Getting the Most Out of Paid Media with Amy Scalia, Local 12 and Cincinnati Refined

Strategic Counsel by ForthRight Business

11/21/23 • 76 min

There’s organic media and paid media. The latter can bring about muuuuuch bigger results in your marketing efforts - if you do it right. So, how do you get the most out of paid media? You’ll want to leverage influencer marketing, invest enough to break through and create an ecosystem, amplify content and placements across your channels, and know how the paid media KPIs impact business KPIs. You’ll also be faced with the decision of hiring an influencer marketing agency or going at it yourself, determining the most effective paid media platforms, and overcoming common mistakes with paid media. We wanted you to learn from a dynamic leader who knows all sides of paid media, so we welcomed on Amy Scalia. She’s an on-air host for Local 12, the Managing Editor of Cincinnati Refined, and started and runs the foundation PSNEVERGIVEUP with her husband.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota

Strategic Counsel by ForthRight Business

04/21/25 • 58 min

It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. We wanted you to learn from a thought leader who’s built just that, so we welcomed on Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Dakota is a sales and marketing company for investment firms that has raised over $40 billion since 2006.

And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com.

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Classics: The Framework for Creating Digital Content People Want to Watch with Dan Gadd, Atlanta Dream WNBA

Strategic Counsel by ForthRight Business

07/25/23 • 57 min

The digital space is crowded. It’s hard to capture enough attention for your content to break through the noise. Dan Gadd, SVP of Growth for the Atlanta Dream WNBA and former Sr. Director of Digital Strategy for the Atlanta Falcons, calls it “a street fight for attention!” You need a mindset shift that embraces the reality that “there is no reach without reaction.” Dan’s proven framework is your guide for getting this reaction and creating digital content people want to watch.

And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com.

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