Amanda Natividad's Webinar-to-Blog Content Strategy (SparkToro, Growth Machine, Fitbit)

Great content is like an amazing dish—it’s meant to be remixed and shared!

That means a great blog post should also be:

• Visualized and explained in a webinar.
• Rewritten as a Twitter thread.
• Discussed in a podcast.

Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.

That’s exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content she creates. Today, Amanda discusses how she repurposes SparkToro’s popular office hour webinars attended by thousands of marketers into blog posts.

She even believes that starting with a webinar before writing a blog post might be better:

“As you’re presenting your ideas, you can pick up on how the audience are reacting. For example, people in the chat might be saying, ‘Oh, that’s a really good example.’ They could even tell you if they’re confused. Those things give you clue to improve your content.”

In this Marketing Powerups episode, you’ll learn:

1. The benefits of repurposing webinars into blog posts versus the other way around.
2. Amanda’s detailed process for turning webinars into blog posts.
3. The art of coining terms like “zero-click content.”
4. A resume tip that’s helped Amanda transition from a test kitchen chef to a VP of marketing at a fast-growing startup.

🏆 Free powerups cheatsheet

Download a free powerups cheatsheet you can fill in and apply Amanda's webinar-to-blog content strategy to your business right away: https://marketingpowerups.com/podcast/amanda-natividad-content-strategy/

🎉 About Amanda Natividad

Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

💪 The sponsor

I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.

They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.

If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.

🕰️ Timestamps and transcript

• 00:00 - Introduction
• 02:23 - The benefits of doing a webinar first, then turning it into a blog post
• 07:40 - SparkToro's webinar-to-blog content strategy
• 11:27 - Amanda's process for turning SparkToro's office hours webinars into blog posts
• 15:29 - When it's better to start as a blog post, then turn it into a webinar
• 19:27 - My number one recommended demand generation agency — 42/Agency
• 20:22 - Amanda's tips for coining terms like "zero-click content"
• 24:16 - Amanda's resume tips to help marketers stand out
• 29:30 - How to use LinkedIn to find your next marketing role
• 30:46 - A piece of advice Amanda would give her younger self
• 35:50 - Wrapping up

✨ Useful links

• 👨🏽‍💻 Amanda's website
• ✉️ The Menu (Amanda's newsletter)
• 🐦 Amanda on Twitter
• 🔗 Amanda on LinkedIn
• [SparkToro blog] Shoot Your Shot: A Guide to Effective Cold Outreach
• [SparkToro blog] Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World
• 🎥 SparkToro's office hours