Marketing Powerups
Ramli John
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Top 10 Marketing Powerups Episodes
Goodpods has curated a list of the 10 best Marketing Powerups episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing Powerups for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing Powerups episode by adding your comments to the episode page.
Katelyn Bourgoin's The 5 F’s of Creating Un-Ignorable Content (CEO, Customer Camp)
Marketing Powerups
02/10/23 • 35 min
Did you know your thumbs travel two marathons a year scrolling through social media, news articles, and shopping sites on your phone? 👍
Katelyn Bourgoin, CEO of Customer Camp, explains why creating thumb-stopping content is tricky:
"A lot of marketers struggle with getting people to stop scrolling. There are a lot of people who are competing for that kind of initial attention. If you can't capture people's attention in five seconds, they're already gone and doing something else."It’s why Katelyn came up with the 5 F’s of creating un-ignorable content to help you grab your target buyer’s attention and get them to pay attention to your marketing.
In this Marketing Powerups episode, you’ll learn:
- The 5 F's of attention.
- Real-world examples of each of those F's.
- One piece of tip that helped accelerate Katelyn's career.
🎉 About Katelyn Bourgoin
Katelyn Bourgoin is the CEO and Lead Trainer at Customer Camp, a company dedicated to helping its clients better understand buyer psychology. Her wealth of experience in marketing and customer research has earned her the nickname of ‘Customer Whisperer.’ She’s the creator of the Why We Buy newsletter, one of the top newsletters for marketers, according to Forbes.
🏆 Free powerups cheatsheet
💪 The sponsor
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🕰️ Timestamps and transcript
- 01:35 - Why creating thumb-stopping content is hard
- 05:22 - Fears: how to capture attention with fear
- 08:37 - FOBO: fear of being outdone
- 10:52 - Future me: helping people see what they become
- 12:56 - Nike’s ad that shows your true possibility
- 14:30 - How 42/Agency can help scale your growth
- 15:30 - Fables: telling stories that capture the attention
- 18:05 - Foreign: The Von Restroff Effect
- 22:30 - Faces: how to grab attention with faces
- 28:39 - A career power-up that’s helped Katelyn’s career
Amanda Natividad's Webinar-to-Blog Content Strategy (SparkToro, Growth Machine, Fitbit)
Marketing Powerups
03/10/23 • 38 min
Great content is like an amazing dish—it’s meant to be remixed and shared!
That means a great blog post should also be:
- Visualized and explained in a webinar.
- Rewritten as a Twitter thread.
- Discussed in a podcast.
Doing so makes it easy for people to consume your content how they want to—whether attending a live webinar or listening to a podcast while at the gym.
That’s exactly the content strategy that Amanda Natividad, VP of marketing at SparkToro, uses to maximize the reach of the content she creates. Today, Amanda discusses how she repurposes SparkToro’s popular office hour webinars attended by thousands of marketers into blog posts.
She even believes that starting with a webinar before writing a blog post might be better:
“As you’re presenting your ideas, you can pick up on how the audience are reacting. For example, people in the chat might be saying, ‘Oh, that’s a really good example.’ They could even tell you if they’re confused. Those things give you clue to improve your content.”In this Marketing Powerups episode, you’ll learn:
- The benefits of repurposing webinars into blog posts versus the other way around.
- Amanda’s detailed process for turning webinars into blog posts.
- The art of coining terms like “zero-click content.”
- A resume tip that’s helped Amanda transition from a test kitchen chef to a VP of marketing at a fast-growing startup.
🏆 Free powerups cheatsheet
Download a free powerups cheatsheet you can fill in and apply Amanda's webinar-to-blog content strategy to your business right away: https://marketingpowerups.com/podcast/amanda-natividad-content-strategy/
🎉 About Amanda Natividad
Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
💪 The sponsor
I want to thank the sponsor of this episode, 42/Agency. When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups. And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further. Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🕰️ Timestamps and transcript
- 00:00 - Introduction
- 02:23 - The benefits of doing a webinar first, then turning it into a blog post
- 07:40 - SparkToro's webinar-to-blog content strategy
- 11:27 - Amanda's process for turning SparkToro's office hours webinars into blog posts
- 15:29 - When it's better to start as a blog post, then turn it into a webinar
- 19:27 - My number one recommended demand generation agency — 42/Agency
- 20:22 - Amanda's tips for coining terms like "zero-click content"
- 24:16 - Amanda's resume tips to help marketers stand out
- 29:30 - How to use LinkedIn to find your next marketing role
- 30:46 - A piece of advice Amanda would give her younger self
- 35:50 - Wrapping up
✨ Useful links
The “Second-Order Thinking” Mental Model for Marketers | Corey Haines (Swipewell, Savvycal, Baremetrics)
Marketing Powerups
02/01/23 • 32 min
If you’re trying to solve a thousand-piece jigsaw puzzle, you can just try jamming pieces together. That could take you days or weeks. But, if you approach it with a framework or mental model (like starting off with the edges), you can increase your chances of success sooner rather than later.
That’s true for marketing too.
Marketing mental models and frameworks give you the shortcut to success.
That’s where Corey Haines comes in. He’s the Co-Founder of SwipeWell and has consulted and worked with dozens of startups, including SavvyCal, Riverside.fm, and Baremetrics.
And he’s a huge fan of mental models for marketers. He’s even created a whole course about it!
Today, we’ll dig into one of his favorite mental models, Second Order Thinking, which will help you create more bulletproof Marketing plans... like New from the movie The Matrix.
In this Marketing Powerups episode, you’ll learn:
- What is the Second Order Thinking mental model
- Three ways marketers can apply second-order thinking to their weekly and quarterly planning
- How Corey applied the second order thinking to SwipeWell’s embed feature
- Why starting more side projects can help accelerate your marketing career
🏆 Free powerups cheatsheet
🎉 About Corey Haines
Corey Haines is the founder of the Swipe Files community and SwipeWell app. Previously, Corey was the Head of Growth at Baremetrics and is the current Marketing Lead at SavvyCal. He’s consulted with dozens of startups on marketing and growth, including SavvyCal, Evercast, Riverside.fm, Holloway, Beamer, and Timetastic.
🕰️ Timestamps and transcript
- 01:45 - How the Second-Order Thinking Model could have helped Baremetrics release a better freemium plan
- 05:58 - What is the “Second-Order Thinking” mental model for marketers?
- 11:42 - How Corey applied the Second-Order Thinking Mental model to SwipeWell
- 18:56 - What are practical ways marketers can start using the Second-Order Thinking mental model in their day-to-day work?
- 24:05 - Side projects helped accelerate Corey’s marketing career
- 26:30 - Doing more projects increases your luck surface area
- 28:20 - One piece of advice Corey would give his younger self: Do more stuff outside of marketing
- 30:50 - The importance of building a “personal moat”
💪 The sponsor
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit... the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
✨ Useful links
Peter Caputa's Survey-Driven Content Strategy
Marketing Powerups
06/02/23 • 45 min
One way to impress people is to take data and package it up into bite-sized, actionable information that you can share.
That’s the power of data-driven driven reports powered by surveys.
It’s exactly what Peter Caputa and his team at DataBox did with the 2023 State of Business Reporting. It’s based on a survey your team sent to 314 companies globally.
Today, Peter shares practical tips for creating survey-driven thought leadership content that resonates with your audience.
In this Marketing Powerups episode, you’ll learn:
- How a survey-driven content can fuel your marketing strategy.
- How surveys can be used to create content that impacts every stage of the customer journey, from activation to retention.
- How Peter and the DataBox team created the 2023 State of Business Reporting.
- How dedicating time to learn things outside of your function can help accelerate your career.
Free powerups cheatsheet
Subscribe now to instantly unlock a powerup cheatsheet you can download, fill in, and apply Peter Caputa's survey-driven content strategy. 👉 https://marketingpowerups.com/021
Sponsored Powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Peter Caputa
Peter Caputa is the former VP of Sales at HubSpot and current CEO of Databox. Pete's been selling, managing salespeople, and building sales teams for 20+ years. He scaled HubSpot's channel sales passed $100M in annual recurring revenue and has built a small, but mighty sales, marketing, and customer service team at Databox that has helped the company hit $4M ARR and 2,000+ customers while maintaining profitability.
🕰️ Timestamps and transcript
- [00:01:16] Using Proprietary Data Through Surveys for Content Marketing
- [00:09:11] Crowdsourcing Research to Create Hard-to-Copy Content: A Strategy for Growth
- [00:13:02] Peter Caputa: How Agencies Can Benefit from Surveys and Collaborating with Partners
- [00:16:06] 42 Agency: Helping Companies Build High-Efficiency Revenue Engines
- [00:16:49] The Process of Creating Databox's Comprehensive Reports
- [00:22:30] Is the increased monitoring and reporting of marketing activities a double-edged sword?
- [00:29:36] The Marketing Pendulum: Finding the Balance Between Creativity and Measurability
- [00:30:39] Peter Caputa on Martech Benchmarking and Career Journey
- [00:35:19] Invest in Yourself to Accelerate Your Career Growth
- [00:38:08] The Importance of Online Publishing for Personal and Professional Growth
- [00:43:10] Peter Caputa, CEO of Databox, Shares Career Growth and Data Insights
- [00:44:41] Peter Boyd shares insights on SaaS Marketing and Customer Journey
✨ Useful links
Jay Clouse's 3 Elements of World-Class Community Experiences (Creator Science, Smart Passive Income, Startup Weekend)
Marketing Powerups
02/17/23 • 39 min
Community” has become a buzzword in the tech world. Like most things, it’s easier said than done.
Much like a gardener taking care of an orchard of juicy vegetables and fruits, building, nurturing, and growing a thriving community takes a special skill.
One of those community-building experts is Jay Clouse, he started working at Startup Weekend as an organizer. Then the community he created got acquired by Pat Flynn’s Smart Passive Income. Now he’s the founder of Creator Science, a thriving community of professional creators (full disclosure: I'm a member of his community!).
Today, Jay will be sharing the three elements of world-class community experiences.
In this Marketing Powerups episode, you’ll learn:
- Why community is not a broadcast channel.
- The three main primary reasons why people join communities.
- How to create a welcoming experience for new community members.
- The one thing that’s helped Jay excel as a professional creator.
🏆 Free powerups cheatsheet
Download a free powerups cheatsheet you can fill in and apply Jay Clouse's 3 elements of world-class community experiences to your business right away: https://marketingpowerups.com/006
🎉 About Jay Clouse
Jay Clouse is the founder of Creator Science and the host of Creative Elements, a narrative-interview podcast going behind the scenes of today’s top creators. He previously led the Community Experience team for Pat Flynn and Smart Passive Income, designing their paid membership community and cohort-based course programs.
💪 The sponsor
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🕰️ Timestamps and transcript
- 02:33 - Jay's journey as a community builder
- 07:24 - Peer-to-peer community experiences
- 09:21 - The three elements of world-class community experiences
- 11:05 - The three reasons why people join communities
- 14:02 - Why connecting like-minded people is table stakes for communities
- 17:33 - How to onboard new community members
- 22:55 - The most important question when onboarding new community members
- 24:01 - How to measure community happiness
- 27:27 - Why tracking community engagement metrics doesn't always work
- 29:06 - How the power of belief accelerated Jay's career
- 33:16 - The two pieces of advice Jay would give his younger self
- 37:35 - Wrapping up
05/05/23 • 35 min
Community-Led Growth is all the hype recently. But if you look at most companies’ communities, what you hear is "crickets."
But, if you look at Pocus’ Product-Led Sales community, you can see members welcoming each other, responding to each other questions, and lifting everybody up.
The secret? It’s their AMAs series where experts from Clearbit, OpenView, and Notion have come to answer any questions, which has been so central to their marketing flywheel and community growth.
Today, Sandy Mangat, Head of Marketing at Pocus, discusses the Pocus’ AMA community strategy in detail.
In this Marketing Powerups episode, you’ll learn:
- How Pocus’ AMA series fuel its marketing flywheel.
- How building a network of mentors and advisors accelerated Sandy’s career.
- How Sandy repurposes the AMA recordings into articles and podcast episodes.
- How Sandy identifies product evangelists through their community.
🎉 About Sandy Mangat
Sandy Mangat is the Head of Growth Marketing at Pocus, where she is responsible for developing and executing the company's growth strategy. With almost a decade of experience in marketing, Sandy is a seasoned expert in community-led growth and content marketing. She has helped Pocus to establish itself as a thought leader in the product-led sales space through its AMA series and other community initiatives.
🕰️ Timestamps and transcript
- [00:00:00] Boosting Community Engagement with AMA Series: A Case Study of Pocus
- [00:01:04] Building a Community to Solve Product-Led Sales Questions
- [00:05:24] Building Engaging Product-Led Communities
- [00:10:53] 42 Agency - My Number One Recommended Agency
- [00:11:40] How Community is a Central Part of the Marketing Flywheel
- [00:17:11] How a Strong Community Drives Content Strategy
- [00:21:09] Unlocking Revenue Through AMAs and Community
- [00:24:13] Accelerating Your Marketing Career with Key Strategies
- [00:28:55] Pocus: Building a Best-in-Class Community and the Next Generation of Product-Led Sales
✨ Useful links
Casted's B2B Podcast Maturity Curve ft. Kate DeGroot
Marketing Powerups
06/30/23 • 34 min
Kate DeGroot, Director of Demand Gen at Casted, shares the 5 stages of the B2B Podcast Maturity Curve. Download the free powerups cheatsheet at https://marketingpowerups.com/025/.
In this Marketing Powerups episode, you’ll learn:
- The benefits of starting a podcast as a B2B brand.
- The 5 stages of the B2B Podcast Maturity Model.
- An example of a great B2B podcast show.
- How to hone your marketing instincts.
🎉 About Kate DeGroot
Kate Degroot is the Director of Demand Generation at Casted, a podcasting platform that helps B2B brands leverage their audio content. With her expertise in marketing and passion for continuous learning, Kate works with leading companies such as Salesforce, Gong, Drift, and IBM to maximize the impact of their podcast strategies.
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🕰️ Timestamps
[00:00:00] B2B Podcasting: Is It Worth it?
[00:00:42] Ramli John Interviews Kate Degroot on the Power of Podcasts in Marketing
[00:01:09] Why B2B Brands Should Embrace Podcasting
[00:02:51] Amplify Your B2B Podcast with Casted and Pillar Pages
[00:08:37] The B2B Podcast Maturity Curve and its Impact on ROI
[00:14:16] 42 Agency - My Number 1 Recommended Growth Agency
[00:15:05] Maximize Your Podcast and Video ROI with Casted
[00:16:12] Leveraging Podcasts for B2B Brands to Close High-Value Deals
[00:18:56] Maximizing the Impact of Podcasts with Casted's Amplification Process
[00:27:24] Kate Degroot on the Importance of Continual Learning in Marketing
[00:29:59] Kate Degroot on Trusting Instincts and Creating Impactful Marketing Campaigns
[00:33:10] Maximizing Content in a B2B Podcasting Platform with Kate Degroot
✨ Useful links
04/14/23 • 38 min
Creativity—people think it hits you like lightning when a genius idea appears out of thin air.
So, when inspiration doesn’t strike, it can feel frustrating.
But is that really how creativity works?
Eddie Shleyner, Founder of VeryGoodCopy, says NO!
A better word for creativity is connectivity. Because creativity is kind of an empty word. It doesn't tell you anything about the creative process. Connectivity is a better way to think about it because it tells you exactly have to do—to put things together. Anyone can be creative when you can put disparate things together.You don’t have to be an Einstein, Van Gogh, or Beethoven to be a creative genius.
There is no such thing as a “creative gene.” Creativity is a muscle that you have to work out.
And today, Eddie shares five tips and exercises to help you work out your creativity muscle and develop marketing ideas that stand out.
In this Marketing Powerups episode, you’ll learn:
- How to come up with better creative ideas on a deadline.
- Why being creative does NOT mean being original.
- How to connect the dots to create something new.
- Why it’s important to work on multiple projects at once.
🏆 Free powerups cheatsheet
Download a free powerups cheatsheet that you can fill in and apply Eddie's creativity tips to your marketing right away: https://marketingpowerups.com/014
🎖 Sponsored powerup
Thank you to the sponsor who keeps the Marketing Powerups show free for all of you!
This episode is brought to you by 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to www.42agency.com to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Eddie Shleyner
Eddie Shleyner is the founder of VeryGoodCopy and former Copy Chief at G2.com, where he owned copywriting and worked with a world-class team of marketers for ~3 years. Eddie was named “Marketing MVP of the Year” shortly before G2 announced its Series D funding at a $1.1 billion valuation. In 2022, VGC won HackerNoon’s “Email Newsletter of the Year” award. A few weeks later, Eddie was voted a LinkedIn “Top Voice” in Marketing & Advertising.
✨ Useful links
Tommy Walker’s 3 Axioms of Content Marketing (Shopify Plus, LinkedIn)
Marketing Powerups
06/16/23 • 52 min
Writing and creating content is one thing. But editing other content marketers' work takes a special kind of skill.
One of those content editing experts is Tommy Walker. With a career that spans over 18 years, including being the editor and chief at Shopify and now founder of Content Studio, he's seen common mistakes that writers make time and time again:
It's why Tommy developed 3 axioms that guide his editing and content creation process.
In this Marketing Powerups episode, you'll learn:
- Why having a solid premise is important when creating content.
- How content is a form of social currency.
- Tips to make your content shareable.
- One powerup that's accelerated Tommy's career.
🔖 Free powerups cheatsheet
Subscribe now to instantly unlock a powerup cheatsheet that you can download, fill in, and apply Tommy Walker’s 3 axioms of content marketing. https://marketingpowerups.com/023
🏆 Sponsored powerup
I want to thank the sponsor of this episode, 42/Agency.
When you're in scale-up mode, and you have KPIs to hit, the pressure is on to deliver demos and signups.
And it's a lot to handle: demand gen, email sequences, revenue ops, and more! That’s where 42/Agency, founded by my friend Kamil Rextin, can help you.
They’re a strategic partner that’s helped B2B SaaS companies like ProfitWell, Teamwork, Sprout Social and Hubdoc build a predictable revenue engine.
If you’re looking for performance experts and creatives to solve your marketing problems at a fraction of the cost of in-house, look no further.
Go to https://www.42agency.com/ to talk to a strategist to learn how you can build a high-efficiency revenue engine now.
🎉 About Tommy Walker
Tommy Walker is a seasoned content marketing professional with a rich history of working with some of the world's best-known brands. As the former Global Editor-in-Chief at QuickBooks and the first marketing hire at Shopify Plus, Tommy has a proven track record of creating industry-leading content programs that drive significant revenue.
Currently, Tommy is the founder of The Content Studio, a consultancy that specializes in creating content marketing programs for high-growth B2B SaaS startups and enterprises. His work is centered around creating durable content strategies that not only resonate with audiences but also drive business growth.
🕰️ Timestamps and transcript
- [00:01:16] Top Blogging Mistakes and Tips for Effective Content
- [00:02:43] Common Mistakes in Writing and Editing Content for Online Marketing
- [00:08:28] The Impact of Word Count and Quality on SEO Ranking
- [00:12:43] 42 Agency — My Number One Recommended Demand Gen Agency
- [00:15:26] The Importance of a Solid Premise in Content Marketing
- [00:17:48] Utilizing Premises in Content Creation
- [00:21:00] Discussing Premises of Action Movies
- [00:21:55] The Importance of a Strong Premise in Content Marketing
- [00:23:13] Creating Cohesive Content Marketing and Overarching Narrative
- [00:26:25] Content Marketing in a World Where Decisions Are Made in Slack
- [00:30:11] Tommy Walker on the Axioms of High-Performing Written Content
- [00:35:54] Tommy Walker Discusses Dark Social and Trusting the Content Marketing Process
- [00:38:05] Increasing Social Currency in Content Marketing
- [00:39:52] Tommy Walker on Writing Effective Content Marketing
- [00:44:31] Tommy Walker Discusses Career Powerups and Sharing Content That Gets Noticed
- [00:50:19] Content Marketing Expert Tommy Walker Shares Tips and Lessons from His Experience
✨ Useful links
Mariya Delano's Fan-Driven Marketing Flywheel
Marketing Powerups
01/26/24 • 34 min
Mariya Delano, Founder of Kalyna Marketing, shares her fan-based marketing strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/054
🎖️ Sponsored Powerup
Looking to do more video content in 2024 like I am?
Then, you have to try out the video and podcast recording platform that Guy Raz, Michelle Obama, Spotify, and The New York Times use.
Riverside (this episode's sponsor) is the only virtual studio-quality recordings and lightning-fast editing.
Surprise, surprise—it’s the recording tool I use for the Marketing Powerups show! Between Zoom recordings (which the tool I used before) and Riverside, the video and audio quality is like night and day.
→ Try out Riverside for free and create professional-grade video content (no credit card required).
🎉 About Mariya Delano
Mariya Delano is the founder of Kalyna Marketing, a boutique marketing agency. She is passionate about using content and audience engagement to build strong connections between brands and their fans.
🕰️ Timestamps and transcript
- [00:00:00] Harnessing the Power of Fans with Maria Delano
- [00:00:40] Fan-Driven Marketing with Mariya Delano
- [00:01:20] The Importance of Fan-Driven Marketing Strategy
- [00:03:33] Building Customer Loyalty
- [00:08:54] Building a Fan-Driven Flywheel for Your Business
- [00:14:35] Understanding Your Audience
- [00:15:17] Sparktoro's Fan-Driven Flywheel
- [00:20:27] The Power of Fan Driven Marketing
- [00:25:14] Mariya's Career Power-Up
✨ Useful links
- Follow Mariya on LinkedIn: https://www.linkedin.com/in/ria-delano/
- Kalyna Marketing: https://kalynamarketing.com/
- Mariya's SparkToro case study: https://kalynamarketing.com/blog/sparktoro-case-study
- Search Engine Land article about fan-driven marketing: https://searchengineland.com/fan-driven-marketing-brand-love-431929
- SparkToro and fan-driven case study: https://www.admdnewsletter.com/marketing-to-feel-alive/
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FAQ
How many episodes does Marketing Powerups have?
Marketing Powerups currently has 68 episodes available.
What topics does Marketing Powerups cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Marketing Powerups?
The episode title 'Fab Giovanetti's Build-in-Public Content Strategy' is the most popular.
What is the average episode length on Marketing Powerups?
The average episode length on Marketing Powerups is 42 minutes.
How often are episodes of Marketing Powerups released?
Episodes of Marketing Powerups are typically released every 7 days.
When was the first episode of Marketing Powerups?
The first episode of Marketing Powerups was released on Jan 21, 2023.
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