Which Vehicle Are You Driving In?

06/27/16 • 20 min

If you’re not happy with your opportunity...change the vehicle.

In today’s episode Russell talks about finding a vehicle that is able to take you where you want to go. He also discusses finding your superhero team that can turn into Voltron and take you to the next level in your business.

Here are some fun things to listen for in this episode:

Find out why Russell isn’t as smart as his doctor friend, but manages to make way more money.
Find out what Russell means when he says you need to find a vehicle that will take you where you want to go.
And see how having a Voltron team will take your business to the next level.

So listen below to find out how Russell is able to be so successful.

---Transcript---

Good Morning everyone, this is Russell Brunson and welcome to Marketing In Your Car. Good morning, good afternoon, good evening wherever you’re from, wherever you’re at right now in your life. I am on my way to the Clickfunnels Certification Program, so I’m excited. We’ve got about 20 or so Clickfunnels people who are all going to be there. The way we have certification is setup, we kind of learned something the last time we had certification, the first one. We sold it, we had like 100 people come, they all came at once and it was really hard to facilitate and manage, the weirdest thing is, I think it was a 4 or 5 day event, we had everything planned, and I was excited because I was going to be like, this....and as soon as we got there we realized, one of the first question I asked was, “Who here has never logged into Clickfunnels?” and half the audience raised their hands. Are you kidding me? And then the other half was super advanced. We had this really weird thing where I had to be teaching beginner stuff, while keeping stuff interesting. Anyway, we had the event, it made it kind of hard, we had some ups and downs and I had 2 yahoo’s that shouldn’t have been in the room that made it more difficult on me. It’s one of those fun things you get when you jump right into something. But as a whole it went really good. One of our biggest takeaways afterward was, we need to have people go through a pre-program before the show up, so that way everybody is on the same page.

We’ve had about 100 people who were eligible to come to today, only about 1/5th of them, 20 of them or so, have finished all the homework assignments up to today so they were able to actually come. It kind of makes me smile, dude, everybody, you all should have been here. We thought we’d have closer to 50 people. But there is the human nature. And some people obviously couldn’t make the dates of the event and stuff like that. That’s kind of what’s happening. So I’m heading in there today. What’s cool is now we’ve got Norah, who is amazing. A thousand times cooler than me, she is actually running the whole certification program now. I get to come in and talk this morning about some cool stuff and then she’ll be running the rest of the event which will be pretty awesome.

Anyway, I’ve got a lot of cool things that I’ve been mapping out this morning trying to figure out what could be the best thing I could give everybody and make it inspirational and motivational, but also the tactful things you need to go and implement and stuff. So the presentation called the Anatomy of the Successful Funnel Consultant, and it’s pretty cool so I’m going to share a couple of things that are on the top of my head as I’m driving in. I can’t go deep on everything because it’ll take me 2 hours. Some of the fun things, one of the things that I’m going to talk about, that I think is interesting is just the level of the opportunity that you’re in. I’ve done a podcast on this back in the day, for the hardcore fans who’ve listened to everything, if not, you should go binge watch it all, and catch up. Anyway, it talked about level 10 opportunities, it’s interesting a couple of my friends here that go to church with me, so we moved to a new area, which is a little more affluent, bigger homes,, bigger things, so it was kind of like, when you go to our church, the way Mormon church’s work, we have things called Wards. Wards are all the people geographically close to you. So in our Ward, all the people who live close to us all go to the same ward. So it’s interesting, you go there and everyone there is like a doctor, or dentist, or an entrepreneur, or a blogger, or a network marketer, or a builder, they’re all business type, or people that...higher income type people. They’re just kind of cool.

One of the doctors, I don’t know, I love the doctors, one of them is usually funny. We went and hung out with him and his wife and they were talking about how, “In this ward, in this area, we’re the, the doctors are like the welfare, because you have all the entrepreneurs who are making crazy money and the doctors seem like the poor ones.” Which is kind of a funny thing. Then one of the oth...

If you’re not happy with your opportunity...change the vehicle.

Here are some fun things to listen for in this episode:

Find out why Russell isn’t as smart as his doctor friend, but manages to make way more money.
Find out what Russell means when he says you need to find a vehicle that will take you where you want to go.
And see how having a Voltron team will take your business to the next level.

So listen below to find out how Russell is able to be so successful.

---Transcript---

Previous Episode

Behind The Scenes Of My Three Hour Funnel

What really happened to get SnapFunnels.com launched.

On this episode Russell talks about how he went from one Snapchat follower to over a thousand in under 24 hours. He also shares how you can make Snapchat work for your business.

Here are some fun things to listen for in today’s episode:

How Russell was able to substantially increase his Snapchat following in a very short period of time, and how it continues to grow.
How Russell used skills he already had in marketing to market his Snapchat account.
And How you can use Snapchat to help your own business grow.

So listen below for the Snapchat gold Russell is handing out on this episode!

---Transcript---

Hey everyone, good morning, good morning, good morning. I’m excited to be with you here for longer than 10 seconds on a special edition of Marketing In Your Car. Hey everyone, so yes, yes. I’ve been going a little Snapchat crazy for the last little bit, and I’m excited to be on a platform where I can talk to you for a little longer than 10 seconds. Anyway, as you guys know, I got intro’d to Snapchat a little while ago, a couple of days ago, and wanted to try it out. Did the first day and thought it was really fun. I thought it was actually a really good platform for me. Especially with next week we got some crazy stuff.

Next week we’re flying out Ty Lopez is doing a webinar for us, I’m flying out and hanging out at the mansion for a day. Dude, just kind of get some people excited about that webinar, which will be cool. After that, we’re going and Marcus Lemonis is having us on The Profit, crazy, crazy, crazy. So we are going to be filming a part, I’m going to be in the episode building funnels for people. So we are going mainstream, funnels are becoming mainstream, which is cool. And a bunch of other cool things and I’m like, “How do I show that to people? I can talk about it post-production in here, Marketing In Your Car, which is fun, I can go into more details and share the cool stuff, but how do I take you behind the scenes, snap by snap. So we’re going to be snapchatting the crap out of that trip along with everything else we’re doing.

Anyway, it’s worth trying to figure out Snapchat, if nothing else, to see behind the scenes of next week, which is going to be amazing. So I think I found out if you go to snapchat.com/add/russellbrunson, I think it adds you directly, or faster or something. Alright so, this is kind of the behind the scenes. I thought Snapchat was cool, did the first snap, had one person watch it, and I was like this sucks, how do you get people? So I got to figure out a way to get people. I was like, what if I just create a page that educates them on why they should be following me and snapping and all that kind of stuff? So I create this page and it kind of goes through what to do and how to do it and all that kind of stuff, which is kind of cool. So then I started promoting that a little bit and we got a little bit of traction by people who already knew what Snapchat was and they jumped on and that was kind of cool. But then it just kind of died real fast. I was like, that was a lot of work, the juice was not worth the squeeze. Now I got 12 people watching my snaps, so that’s not any cooler.

And I was like, how do we grow this? As I’m asking myself this question, I want you guys thinking about this for your business as well, so from a podcasting standpoint, from an affiliate program, from a blog, from a Facebook, whatever it is. For me, the question in my head was how do I grow Snapchat faster? And again, I think the process I’m going to walk you guys through is the same process I would be going through if I was asking any of the other questions. How do I grow my affiliate program? How do I grow my podcast? How do I blah, blah, blah? So that’s kind of the thought right? So what I did is I started going back, and this is, and we’re jumping all over the place for the faithful followers of Marketing In Your Car, so if you jump back to the episode where I talked about an epiphany bridge. So I started thinking about what gave me my epiphany to want to actually care about Snapchat? And I was like, for me, it’s cool. A couple of days ago I met Brandon and Kaylin, they showed Snapchat, I was like this is cool and they showed me how they get 20,000 people per snap to watch this thing. I’m like, dang. They put in a year’s worth of effort, but now they get 20,000 views every time they push a button, which is nuts. I don’t know any other platform you can do that on. You can be on informercials and you can’t get 20,000 people to watch at the click of a button. They get 30 a day that 20,000 people watch, it’s pretty cool.

So that was kind of my big epiphany. Like wow, if I could build it up that’d be awesome. Then I was like, the only reason I’m getting on Snapchat, is because now I understand the benefit, I’m going to try Snapchat. So I wan...

Next Episode

One Visualization Trick That Almost Got Me To Spend $33,000 On An Old Book

If you can use this one secret, you can sell anything.

On today’s special LA version of Marketing In Your Car, Russell and Dave Woodward talk about how Russell nearly spent $33,000 on a rare copy of The Book of Mormon and why he felt like he had to have it.

Here are some fun things to listen for in this episode:

Find out what kind of items Russell searches for on Ebay.
Find out why he was willing to spend such a large amount of money on a book.
And see what this experience taught him about marketing and how he’s going to use it in his business.

So listen below to find out what kind of stuff Russell buys on Ebay and why he’s willing to spend some serious cash on a book.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a special California, LA edition of Marketing in Your Car. Alright guys, I’m here with Dave Woodward tonight. How you doing?

Dave: Hello.

Russell: We just got done at Tai Lopez’s house, filming a bunch of video promotions for the big promotion I’m going to do for Clickfunnels next week. Last webinar promotion they did, they did 1.8 million dollars. So it was worth flying to LA to contact some of your dream 100 to get them to hopefully make you at least that, if not more. Actually our goal is more, we’re going to try to do 2 million bucks, which would be amazing. Then tomorrow at 9:15 in the morning, we are going to go film with Marcus Lemonis, an episode of the Profit. How insane is that? People always ask me if we’re on the show as a business. No, we’re not on the show as a business. There’s another business, we’re coming in as the internet dudes, funnel dudes. It’s going to be so crazy.

Anyway, we wanted to do a late night impromptu Marketing In Your Car because I just had this crazy powerful marketing experience. I was telling Dave what happened and then we both at the same time we were like, “This needs to be a podcast.” So on Ebay today.....Most of you all should know at this point in life, or in the podcast, that I am a Mormon, if you’re not, I drop it all the time. I’m not shy, but proud as can be. So you should know that at this point. So in the Mormon faith there’s a book called the Book of Mormon. Oh, that’s kind of, pretty complex, right? So there’s this book that is amazing and in 1830 was the first printing of it, and there were 5,000 copies printed. It was cool because it was printed, instead of like, if you look at it today, it looks like scripture, chapter and verse. But this was like a novel, like a book. There was no chapter or verse back then when it was first printed in the 5,000 copies. And probably today there’s only, they speculate there’s only 500 of them still in circulation, the rest have been destroyed or whatever. They’re gone.

A couple of years ago I saw one on Ebay that sold for $120,000 and I was like, “AHHH! How cool is that?” Anyway, I only go to Ebay once every 4 or 5 months, and when I do I go and search for every term on Earth that I’m interested in and I end up spending way too much money. So I search for, should I tell you the terms that I search for? Is that interesting?

Dave: Yes, it definitely is.

Russell: Matt Furey, Farmer Burns, rare LDS, rare Mormon, rare marketing, Dan Kennedy rare, Tony Robbins rare....Anyway, these all....

(crossover talk)

Russell: Now you know what I’m looking for. But I always, those things I always search for, Jay Abraham rare, Chet Holmes, looking for things I don’t own. So I always look for things rare or unique. Anyway, so that’s the stuff I’m searching for, and then I always search for 1st edition Book of Mormon, because who knows? Last time I checked, earlier this week there were two. One of them was listed for $70,000 and one was listed for $33,000. I’m like, “$33,000, that’s 90 grand discount from the other dude who bought one a couple of years ago when I saw it.” So I’m like “How cool would that be?” Then I’m like, “I’m not going to pay $33,000 for a book. That’s completely ridiculous.” But of course there’s a little watch button, so I watch it. I’m like, I’m just going to watch and see how much some dude ends up paying for this book. So I’m watching it, and I’m looking at it and every day I go back and then Ebay texts you on your phone. Like, “Hey somebody else looked at it, you should go look again.” So I’m like, okay. And I go look again and all these things to get me engaged in the process. Finally one day a couple of days ago. I looked down and there was this spot to buy it now for $33,000 and I was like, “Oh my gosh! Someone’s going to get this for $33 grand.” And they had a button next to it that was like, you can make an offer. So I was like, I’m going to make an offer. So I made an offer that is ridiculous when you think about, it’s a book, right?

Anyway, I was like, I could realistically justify this, so I put in an offer for a price, and then an h...