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Marketing In Your Car - How To Funnel Hack Satan

How To Funnel Hack Satan

05/08/17 • 8 min

Marketing In Your Car

He may be evil, but one of the best marketers ever...

On this episode Russell talks about teaching kids at church about Satan’s marketing plan and how he is taking some marketing pointers from Satan.

Here are some of the odd things you will hear in today’s episode:

  • How being able to teach a lesson at church about whatever he wanted got Russell thinking about Satan as a marketer.
  • And what kind of things we can learn from Satan that will help with our ability to sell the negatives as positives.

So listen below to find out what Russell has learned from Satan himself.

---Transcript---

What’s up everybody? This is Russell, welcome to Marketing In Your Car. I hope you guys are pumped for today. It’s Monday, we get to build funnels today. Steven Larsen’s little daughter just sent me the cutest message ever about building funnels. Every Monday or so, not every Monday, but most Monday, all the good Mondays, Steven messages me in the morning and says, “It’s Monday baby, we get to build funnels.” And he did it today and he had his cute little daughter messaging saying the same thing. It was so cute.

Steven: Whoo! Yeah baby, it’s Monday!

Steven’s Daughter: Oh yeah baby, it’s Monday!

Steven: We get to build funnels! Whoo!

Steven’s Daughter: Build funnels, whoo!

Russell: Anyway, I’m excited. I’m heading in. Dylan and Wynter Jones, Dylan is my co-founder in Clickfunnels, Wynter is his twin brother who is also a ninja. They are going to be here this next two weeks building out updating the editor, making sure that everything is even more amazing than it already is, if that’s even possible.

Jaime Smith is in the house, he’s going to be working with us to take over the world. And then Todd’s coming next week, Ryan might be coming after that. Anyway, it’s just fun when we have a bunch of people coming out to plan world domination and to better serve all of you guys. So I’m excited for that.

So during my short commute today, I want to share with you guys something kind of fun. Yesterday I taught a class at church and it’s kind of cool because it’s, usually there’s a lesson or curriculum, but once a month they let people kind of pick what they wanted to teach, so I got one of those lessons, which was really cool. I got to pick whatever I wanted to teach. So I was like, “What do I want to teach today?” So what I decided to do was to basically look at the marketing plans of Satan and how he is getting people.

I think my group probably thinks I’m weird because I was like, “Look, everyone here is talking about church and religion and all that kind of stuff, but I’m really impressed with how good Satan is at marketing. He’s getting people to do all sorts of crazy stuff that they shouldn’t normally be doing.” And I talked about, those that know me know that I was a Mormon missionary when I was 19 years old, for two years. I talked about it, “That was a hard sales pitch, we were going door to door trying to convince people to give up alcohol, tobacco, coffee, and tea, all premarital, post marital, or not post marital. Premarital, extra marital sex, ten percent of your income for the rest of your life. And if you don’t screw it up, you may get salvation.”

That’s our sales pitch, which is a pretty tough sales pitch. But I was like, “Satan’s sales pitch is even harder. He’s selling eternal damnation. That’s what he’s got to sale. How in the world is he getting so many people? Because that’s what he’s got to sell. As a marketer, I’m fascinated. I want to study this.” So my lesson was breaking it down about what he’s doing and why he’s doing and all sorts of stuff. But what’s interesting, not that we should learn from Satan, this podcast is going really bad.

But if we were to learn from Satan, because he’s really good at marketing, it’s interesting there’s a scripture in Isaiah that basically says that in the last days, wo unto them that call evil good and good evil. And that was kind of the premise. If you look at what Satan’s done, instead of him just going directly and trying to market the thing, because the thing is really hard to market, eternal damnation, who really wants to buy that, right? So instead what he does is he takes things that are evil and makes them good and things that are good, it makes them appear evil. I’m not going to mention those, because I’m sure I’ll get in rants and fights with people, so I’ll let you interpret that how you want, but that’s what he’s doing now days. He’s looking at those kind of things and he’s figuring out how to position them differently so that people think that they’re good. So that bad is good and good is bad.

I think he’s doing a fantastic job, if you look at the world that we live in today. I try not to post things on Facebook, but sometimes I do. It’s insane that some things that are so good, I’ll share and I’ll get comments from people tha...

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He may be evil, but one of the best marketers ever...

On this episode Russell talks about teaching kids at church about Satan’s marketing plan and how he is taking some marketing pointers from Satan.

Here are some of the odd things you will hear in today’s episode:

  • How being able to teach a lesson at church about whatever he wanted got Russell thinking about Satan as a marketer.
  • And what kind of things we can learn from Satan that will help with our ability to sell the negatives as positives.

So listen below to find out what Russell has learned from Satan himself.

---Transcript---

What’s up everybody? This is Russell, welcome to Marketing In Your Car. I hope you guys are pumped for today. It’s Monday, we get to build funnels today. Steven Larsen’s little daughter just sent me the cutest message ever about building funnels. Every Monday or so, not every Monday, but most Monday, all the good Mondays, Steven messages me in the morning and says, “It’s Monday baby, we get to build funnels.” And he did it today and he had his cute little daughter messaging saying the same thing. It was so cute.

Steven: Whoo! Yeah baby, it’s Monday!

Steven’s Daughter: Oh yeah baby, it’s Monday!

Steven: We get to build funnels! Whoo!

Steven’s Daughter: Build funnels, whoo!

Russell: Anyway, I’m excited. I’m heading in. Dylan and Wynter Jones, Dylan is my co-founder in Clickfunnels, Wynter is his twin brother who is also a ninja. They are going to be here this next two weeks building out updating the editor, making sure that everything is even more amazing than it already is, if that’s even possible.

Jaime Smith is in the house, he’s going to be working with us to take over the world. And then Todd’s coming next week, Ryan might be coming after that. Anyway, it’s just fun when we have a bunch of people coming out to plan world domination and to better serve all of you guys. So I’m excited for that.

So during my short commute today, I want to share with you guys something kind of fun. Yesterday I taught a class at church and it’s kind of cool because it’s, usually there’s a lesson or curriculum, but once a month they let people kind of pick what they wanted to teach, so I got one of those lessons, which was really cool. I got to pick whatever I wanted to teach. So I was like, “What do I want to teach today?” So what I decided to do was to basically look at the marketing plans of Satan and how he is getting people.

I think my group probably thinks I’m weird because I was like, “Look, everyone here is talking about church and religion and all that kind of stuff, but I’m really impressed with how good Satan is at marketing. He’s getting people to do all sorts of crazy stuff that they shouldn’t normally be doing.” And I talked about, those that know me know that I was a Mormon missionary when I was 19 years old, for two years. I talked about it, “That was a hard sales pitch, we were going door to door trying to convince people to give up alcohol, tobacco, coffee, and tea, all premarital, post marital, or not post marital. Premarital, extra marital sex, ten percent of your income for the rest of your life. And if you don’t screw it up, you may get salvation.”

That’s our sales pitch, which is a pretty tough sales pitch. But I was like, “Satan’s sales pitch is even harder. He’s selling eternal damnation. That’s what he’s got to sale. How in the world is he getting so many people? Because that’s what he’s got to sell. As a marketer, I’m fascinated. I want to study this.” So my lesson was breaking it down about what he’s doing and why he’s doing and all sorts of stuff. But what’s interesting, not that we should learn from Satan, this podcast is going really bad.

But if we were to learn from Satan, because he’s really good at marketing, it’s interesting there’s a scripture in Isaiah that basically says that in the last days, wo unto them that call evil good and good evil. And that was kind of the premise. If you look at what Satan’s done, instead of him just going directly and trying to market the thing, because the thing is really hard to market, eternal damnation, who really wants to buy that, right? So instead what he does is he takes things that are evil and makes them good and things that are good, it makes them appear evil. I’m not going to mention those, because I’m sure I’ll get in rants and fights with people, so I’ll let you interpret that how you want, but that’s what he’s doing now days. He’s looking at those kind of things and he’s figuring out how to position them differently so that people think that they’re good. So that bad is good and good is bad.

I think he’s doing a fantastic job, if you look at the world that we live in today. I try not to post things on Facebook, but sometimes I do. It’s insane that some things that are so good, I’ll share and I’ll get comments from people tha...

Previous Episode

undefined - What Your Cell Phone And The TV In 1952 Have In Common

What Your Cell Phone And The TV In 1952 Have In Common

A cool think I learned from Gary Vaynerchuk that radically shifted my social strategies.

On this episode Russell talks about what cell phones have in common with 1950’s TV. He also quickly gives some stats from the book launch.

Here are some of the awesome things you will hear in today’s episode:

  • How searching for a pitch that he remembers from 2015 Russell came across some awesome words of wisdom from Gary Vaynerchuk.
  • How you cell phone is similar to 1950’s TV.
  • And how Russell plans to dominate every available channel the way he has dominated Facebook.

So listen below to find out how you can benefit from looking at cell phones as if they were TV in the 50’s.

---Transcript---

Hey what’s up everybody? This is a sneaky late night, I’m sneaking out of my house to go grab something at the office, Marketing In Your Car. So this is cool, I don’t think I’ve talked about this with you guys before. If I have, humor me and pretend like you haven’t because I think it’s important.

The other day, it was funny I was, an event I was at in 2015 and this guy did a pitch that was awesome from stage. So I tried to find that presentation so I could see, because I wanted to model part of the presentation for something I was doing. So yes, I’m always funnel hacking and I had these weird things in my memory where I can remember things from, I see a good pitch and it was in 2015, and I remember it. In fact, I remember a pitch from 2004, 2005 from John Childers that’s amazing too, that I went and found so I could listen to and hear him do his pitch again.

Anyway, what I was doing, is basically I was trying to find this pitch. It was an event I was at in 2015. I remember the speaker, I remember the day, everything. I was trying to find it and I was searching everywhere. I had actually purchased the recordings of that event, but the link where the recordings I’d purchased had now expired. I contacted the company, they wouldn’t give it back to me or they didn’t have it anymore or whatever. So then I was trying to buy them on EBay, I couldn’t buy them on EBay. I tried everywhere. I spent way too long trying to search for this presentation, because it was literally like a 2 minute pitch that I wanted to find. It was probably like 8 hours, the time I wasted on this thing.

But I knew that if I found that one little piece, I would know how to pitch this thing I’m trying to sell. I didn’t find it, but I did find some notes that somebody was there and there was a single sentence that gave me kind of, that reminded of what the hook was. So I am kind of re-building that pitch based on my memory and one sentence that I found after 8 hours of digging. In fact, I ended up finding the entire event, I had to pay some dude insane amounts of money to go and black market find it for me. I don’t feel guilty because I bought it before, but normally I wouldn’t do that.

So he gets it to me, sends me the whole thing. I’m like, “Oh my gosh.” All the videos of everyone in the presentation is there except for the one I am looking for. I’m like, “Dude, where is this?” and he’s like, “How do you know it’s missing.” And I’m like, “I have the notes from somebody who was at the event. The same event that I was at. These are the notes, it says the name of the presentation. This is where between this one and this. You gave me the two other ones, but not the one I needed.” Anyway, I never got the video. So there’s the sad ending of that story. But there’s a happy ending.

But while I was doing that, one of the videos I found during the thing was actually on YouTube, it was the keynote speaker at the event, it was Gary Vaynerchuk. Gary Vaynerchuk is obviously the keynote to almost every event ever, I think. I love the dude, but he’s probably not going to keynote ours, because he just keynotes too many places, so it’s not that special I think. But he’s awesome, I think he’s awesome. Anyway, I was listening to, sorry I’m at the office now. I was listening to, on YouTube while I was searching for it, I found his recording from that same event and I had missed his presentation because I was out in the hall doing whatever I was doing.

So I was like, I’m going to watch this while I’m searching. So while I’m searching I was watching this presentation. What is cool, sorry my alarm’s going off here. Good, I gotta disarm the alarm, now we’re good to go. So I’m in there and I’m watching this presentation while I’m searching for this other video and I’m listening to it and Gary said something that was like, boom. And maybe that was the journey I got sent on to try and find this one ten minute video clip that I didn’t find. But in the journey is where I found this piece and it was this gold nugget that is so good.

So Gary was talking and what he said that was profound, he said, “Our phones, the thing that’s in your hand right now probably, is the equival...

Next Episode

undefined - The LAST Marketing In Your Car Ever… (And What To Expect Next)

The LAST Marketing In Your Car Ever… (And What To Expect Next)

Yes... this is the last one ever :( BUT... don’t worry, something even COOLER is about to start!

On this final episode of Marketing In Your Car, Russell announces that there will be no more episodes, but that the podcast is re-branding as Marketing Secrets podcast.

Here are some cool things to listen for in this episode:

  • Why Russell decided to re-brand the podcast and how he obtained the new name.
  • Where you can find the new podcast, Marketing Secrets, and what to expect.

So listen below and don’t forget to subscribe to the new podcast at marketingsecrets.com

---Transcript---

What’s up everybody? This is Russell Brunson, I want to welcome you guys to the last, this is kind of a bittersweet moment. But this is the last, officially, last ever Marketing In Your Car. Oh, that makes me kind of sad. But with every death comes a new rebirth, at least I think that’s what they say. If not, they should say it, I’ll probably start saying it. It’s kind of cool actually.

So the end of Marketing In Your Car, it is the end. I’ve been doing this now for 3 or 4 years, and I love it and I’ve got a lot of you guys listening on, but I’ve wanted to kind of do a re-branding of it for a long time, but I didn’t have the right name, the right thing, the right hook, the right something that was amazing. And if you can’t do something amazing, then why do it? That’s kind of my thought. And then the other day, my friend John Reese, he posted something, that he was selling one of his domains. It was a domain back from when I got started, I remember it was a blog he had and it was called Marketingsecrets.com. I was like, “Oh my gosh, Marketing Secrets is so cool.” I know that every product either is something secrets, or hacker. But for whatever reason, those two words I love and I wanted this one.

I did a deal with him and now I own marketingsecrets.com and this podcast is now being re-branded as Marketingsecrets.com. Isn’t that cool. So the real reason is Marketing In Your Car, I know for all you guys that hang out with me, this is a cool thing, but when you see it in iTunes store, it seems kind of childish. Maybe not childish, because I’m a cool childish, but it doesn’t seem like, non of that mass appeal that I really wanted, and marketingsecrets.com does. It’s so cool and exciting.

So a couple of cool things we’re going to do. First off, I have a new iTunes cover we’ll be posting on Monday, so next time you look at your phone you’ll see this new thing and be like, “Wait, what is that.” It’s got my face on it because I wanted you guys to know what I look like, so there you. It says Marketing Secrets on it, if you go to marketingsecrets.com it has places to subscribe, all those kind of things like that. Plus all the posted episodes, plus the other cool thing we’re going to do, instead of just doing the audio like this right now. I’m going to start doing it as a video and post the videos on marketingsecrets.com as well. So some of you guys that like video can check it out there too. So that’s kind of what’s happening.

Anyway, I have a Facebook Live starting in two minutes, but I wanted to jump on real quick and give you guys a heads up of what’s happening, what the changes are, so you’re not freaking out next week when you see the new stuff, but you’re more excited. So Marketing Secrets Podcast is the new name that this show will be known for. We’ve got a new intro that’s so cool. I’ve never been proud of my Marketing In Your Car intros, I’m not going to lie. This one, Steven Larsen spent like 2 days working on the audio to make it awesome. The script is like a very big us versus them, sticking it to the man. So all of us marketers who don’t cheat, can all be part of that, which is exciting.

I’m at the office, because my Facebook Live starts in one minute. So I’m running while I finish this one. But it’s exciting, so look Monday for Marketing Secrets podcast, same feed, same everything, nothing has changed. But you’ll see new icons, new things. I think I’m going to start doing each episode as “Secret number one” boom, “Secret number two” so it’ll be kind of cool that way too. All the old back archives will stay and remain forever, because I don’t know, maybe someone wants to listen to me someday, that’s kind of cool. So they will be there forever.

And that’s about it. Okay I’m about to run into the office, but one last thing for you guys to know, is if you haven’t started.......yeah, I’m super late huh. Alright, I’m running, so the last thing that I would make sure, if you haven’t seen the new show, if you go to funnelhacker.tv, we’ve got two episodes that have been live so far and we’re doing three episodes a week of that show, and it’s been amazing. So go check out funnelhacker.tv and I’ll to you on Monday, bye everybody.

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