Garret Mehrguth, CEO of Directive Consulting, on Search Marketing (SEM), Lead Gen, & Habits of Success

07/14/19 • 65 min

Ep #59 - Our guest this week is Garrett Mehrguth, the co-founder and CEO of Directive Consulting, a leading B2B and enterprise search marketing agency based in Irvine, CA. Garret established out of his fascination for the role that search engine marketing plays in empowering companies and people to connect. In our interview, we discuss search engine marketing tactics, lead generation, and the importance of not doing the work yourself when running an agency. Other topics discussed include the customer’s buying journey, writing ad copy, and strategies for scaling an SEM agency. Garret unloads a wealth of knowledge in this episode and there is a ton of value bombs and nuggets to absorb. Since Directive Consulting’s establishment in 2014, Garret has led the business to expand to four new locations. As of now, the company has presences in Los Angeles, New York City, Austin, and London. The company’s year-over-year growth rate has increased by 300 percent and now boasts a team of more than 50 people over nine nationalities from its headquarters and home of operations in Orange County. Additionally, he is committed to bridging the gender gap that plagues the marketing technology; currently, 25% of Directive’s leadership team is comprised of women. As a thought leader, Garrett has been published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more. He also speaks at Digital Summit, State of Search, General Assembly, MozCon, etc. Additionally, he has been a guest speaker on the following podcasts: The B2B Growth Show, Salesforce, The Actionable Marketing Podcast, The Growth TL;DR, The DigitalMarketer Podcast, Edge of the Web and most importantly, Marketing Geeks. He earned a bachelor's degree, with honors, from Azusa Pacific University and an MBA. Outside of work, when he’s not writing or reading up on digital marketing and the latest trends, Garrett spends his time indulging in his passion for the ocean, sailing, and fishing with his wife Learn More About Gerret Mehrguth and Directive Consulting: Visit Garret Mehrguth’s Company Website for Directive Consulting at: https://directiveconsulting.com/ Email Garret at: [email protected] Listen to Directive Consulting’s Podcast “Yours In Marketing” on Apple Podcasts: https://podcasts.apple.com/us/podcast/yours-in-marketing-a-b2b-podcast/id1457081570 Follow Garret Mehrguth on Social Media: Twitter: https://twitter.com/gmehrguth LinkedIn: https://www.linkedin.com/in/garrettmehrguth/ Connect with the Marketing Geeks on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon If you would like to support the show with a donation, please click below to submit a contribution: https://anchor.fm/marketing-geeks/support Want to be a guest or suggest one? Please email [email protected] Visit our website: https://marketinggeekspodcast.com/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support

Previous Episode

Jonathan & Sascha Schlossberg on Search Engine Optimization (SEO)

Ep #58 - Our guests this week are the first married couple we’ve had on the show, Jonathan and Sascha Schlossberg. Together, they founded the company Holistic Made which is a marketing & SEO agency catering to the health and wellness niche. While their entrepreneurial journey did not begin with the idea of forming a marketing agency, it evolved into this after they were mentored by a top internet marketer.

With their new skills and knowledge, Holistic Made was created to help holistic, naturally focused businesses like birth centers or chiropractors that tend to try to do everything themselves. Jonathan and Sascha discovered a huge need for their services in this niche. Beyond search engine optimization, Holistic Made provides services of Facebook marketing, lead generation, web design, & Facebook ads.

Bonus: Watch Andros' Spartan Race Video: https://youtu.be/RBoL0pO_HHg

Learn More About Jonathan and Sascha Schlossberg, Claim Your Free Gift, and Check Out Their Course Offer

Holistic Made Website: https://holisticmade.com

Claim Your Free SEO Audit by Sending an Email with Your Name & Website to: [email protected]

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Get the Front Desk SEO Course with a $200 Discount By Using Promo Code "GEEKS" at: https://seo.holisticmade.com/go

Connect with Jonathan & Sascha on Social Media:

Facebook: https://www.facebook.com/holisticmade

Twitter: https://twitter.com/holisticmade

Instagram: https://www.instagram.com/holisticmade/

Jonathan on LinkedIn: https://www.linkedin.com/in/jonathandoesthings/

Sascha on LinkedIn: https://www.linkedin.com/in/sascha-schlossberg-35782691/

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**Check out a special welcome offer from Pantheon at: https://pantheon.io/marketinggeeks

Connect with the Marketing Geeks on LinkedIn:

Justin Womack: https://www.linkedin.com/in/justinwomack1/

Andros Sturgeon: https://www.linkedin.com/in/androssturgeon

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https://anchor.fm/marketing-geeks/support

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Visit our site: https://marketinggeekspodcast.com/

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Next Episode

Ryan Levesque, Creator of the Ask Method, on How to "Choose" the Right Niche for Your Business

Ep #60 - Ryan Levesque, author of the best-selling books "Ask" and "Choose," joins the Marketing Geeks this week for a very special episode. Ryan is a hugely accomplished guest and his achievements are incredible. He is the Inc. 500 CEO of The ASK Method® Company, and the #1 national best-selling author of "Ask," which was named by Inc. as the #1 Marketing Book of the Year and by Entrepreneur Magazine as their #2 Must-Read Book. The ASK Method® Company was ranked among the Fastest Growing Companies in America by Inc. Magazine two years in a row. Ryan Levesque's work has been featured in the Wall Street Journal, USA Today, Forbes, and Entrepreneur and over 250,000 entrepreneurs subscribe to his email newsletter offering business advice. Additionally, he is the co-founder and an investor in bucket.io®, a leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online. Ryan will discuss this software during our podcast interview and how it works. His latest book "Choose," helps readers avoid making the single biggest mistake when starting a business and guides people through answering the all important question: What type of Business should you start? In many respects, "Choose" is the prequel to his book "Ask," and it was created after listening to the needs of his fans and clients. Starting a business is hard. Most people fail, but it doesn’t have to be that way. Of the millions of people who start their own small businesses, about 20% fail in their first year and 50% fail in their fifth year. While many factors can affect a business’s success, the single biggest mistake new business owners make all comes down to one thing. And THAT is the subject of this book "Choose"... We are excited and honored to have Ryan Levesque join us on the Marketing Geeks Podcast and he has a ton of wisdom and value to pass down to our listeners. Listen in and enjoy! Special Listener Offer From Ryan Levesque Get the Book "Choose" Along with the Audio Book and Bonuses For FREE When You Just Cover Shipping at: https://choosethebook.com/marketinggeeks Visit Ryan Levesque's Website at: https://ryanlevesque.net Follow Ryan Levesque on Social Media: Facebook: https://www.facebook.com/askryanlevesque/ Twitter: https://twitter.com/askryanlevesque Instagram: https://www.instagram.com/askryanlevesque/ LinkedIn: https://www.linkedin.com/in/ryanlevesque/ Connect with the Marketing Geeks on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon If you would like to support the show with a donation, please click below to submit a contribution: https://anchor.fm/marketing-geeks/support Want to be a guest or suggest one? Please email [email protected] Visit our website: https://marketinggeekspodcast.com/