34. How to get visible with content, with Rachel Extance

I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun.

In this episode I talked to Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own regular content as a business owner is a great strategy for visibility, particularly if you are in a highly competitive industry. She suggested the best way to get started and gave some great advice about regular blogging. She also revealed herself as a fan of Schitts Creek and Miss Marple – and why it helps to share that content even if it’s nothing to do with your business!

Book recommendation

Rachel recommended Fix this Next by Mike Michalowicz and you can buy it here

Resources

You can find Rachel on her website https://extance.co.uk/

You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast

Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/

And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk