Marketing For Introverts
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Top 10 Marketing For Introverts Episodes
Goodpods has curated a list of the 10 best Marketing For Introverts episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Marketing For Introverts for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Marketing For Introverts episode by adding your comments to the episode page.
35. Using Testimonials To Get Visible
Marketing For Introverts
06/06/22 • 10 min
I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun.
In this episode I focus in on an issue I’ve been discussing with clients recently – testimonials. I cover:
- Why service business owners really need testimonials
- How to get over the icky feeling!
- How to ask for them
- How to use them
It’s a quick listen, I hope you find it useful.
Book recommendation
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast
Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
1 Listener
36. What’s working on social media right now with Gus Bhandal
Marketing For Introverts
06/20/22 • 33 min
Gus Bhandal is a social media manager and trainer, and an introvert who has found a way to stand out through creating a very specific online personal brand. While he works across many platforms for his clients, for his own business he focusses on long form content.
Gus is a big advocate of using social media content to build the “know, like and trust” factor. We talked a lot about the changes on LinkedIn and why we are all showing more personality in our posts. We discussed the need for virtual water cooler moments and how to decide which bits of your personal life to share and what to keep private.
We had a great chat about how he uses social media, where he draws the boundaries and who he’s inspired by on social media right now. I hope you enjoy this episode!
Book recommendations
Gus recommended 3 of his favourite marketing books:
Gary Vaynerchuk Jab Jab Right Hook
Steven Bartlett Happy Sexy Millionaire
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast
Resources
Find Gus at https://www.themguru.co.uk/ or connect with him on LinkedIn
Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
1 Listener
37. Help! What do I do when my marketing isn’t working?
Marketing For Introverts
07/04/22 • 16 min
In this episode I answer a call for help! This is a conversation I have sometimes when I first talk to new clients. It’s rarely about a crisis, it’s not that everything is falling to pieces but they often have a feeling that it’s all a bit bleugh, and they need to fix it – but they honestly aren’t quite sure of the problem so they aren’t exactly sure how.
This is the episode you need when you are feeling a bit fed up that you don’t seem to be getting any results, that things aren’t working, or you aren’t making an impact. Maybe you feel you are doing all the marketing things and you just can’t see the difference it makes.
I’m going to ask you 4 questions to help you get back on track. Take a listen and let me know what answers it brings up for you.
Resources
To receive the marketing audit download I mentioned in the episode to go https://www.subscribepage.com/marketing-audit
To listen to the episode I mention with Laura Robinson to go https://bondfieldmarketing.co.uk/your-customer-needs-clarity-with-laura-robinson/
Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
Book recommendations
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast
1 Listener
38. Mindset for Introverts with Emma-Louise Parkes
Marketing For Introverts
07/18/22 • 29 min
Emma-Louise is an online business coach and strategist and host of The Ambitious Introvert podcast. After a successful career as long-haul cabin crew and as an air traffic controller she trained as a coach and set up her business just before lockdown. She now helps ambitious introverts create the strategy and mindset for massive success. Emma-Louise defines mindset as “the thoughts we have and how they serve us” so I was very keen to talk to her about the mindset challenges that introverts face around visibility.
We discussed the point that as introverts we don’t feel compelled to share every aspect of our lives and also we don’t need the external validation – so getting more visible on social media, for example, can feel very “show offy!” We can also be very self-critical about how we look or sound, so if content is less than perfect we don’t always want to share it. And how many of us worry that our former colleagues will see our content and judge us harshly?
Emma-Louise shared some ways to think about visibility to help us take the steps we need to market our business, as well as some practical tips. She shared the power of accountability in her journey to get more visible and emphasised the need to take action, even if it is small steps to grow our comfort zone a little bit every day.
Resources and books
You can find Emma-Louise and her podcast The Ambitious Introvert on her website: https://emmalouiseparkes.com/podcast or on any podcast platform.
She shared her reading list, all recommended to her by her podcast guests, which you can find here: https://www.emmalouiseparkes.com/readinglist
She particularly recommended:
Billion Dollar Loser by Reeves Wiedeman
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast
Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
33. Putting your face on your business – my top tips for visibility
Marketing For Introverts
05/09/22 • 22 min
I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun.
In this episode I talk about why service business owners really need to get visible, and why we really don’t want to. And I give you my top tips if you are starting on this journey, from getting great photography, to finding the format and the platform that is best for you.
Resources
I mentioned a few previous episodes of the podcast, here are the links if you’ve missed those
Fifi Mason on personal branding: https://bondfieldmarketing.co.uk/personal-branding-introverts/
Ginny Carter on writing a book: https://bondfieldmarketing.co.uk/do-you-want-to-write-a-book-with-ginny-carter/
Joanna Rawbone on what is introversion anyway: https://bondfieldmarketing.co.uk/what-is-introversion/
Emily Moya on brand photography: https://bondfieldmarketing.co.uk/putting-your-face-on-your-business-with-emily-moya/
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast
Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
32. I need help with my marketing!
Marketing For Introverts
03/28/22 • 19 min
What are the benefits of outsourcing? There are so many!
You claim back some of the hours in the week
You get the brain space to think about something else
You bring another person’s expertise into your business
There’s no ongoing commitment so you can flex the marketing support to suit your growing business.
Convinced?! I take you through some of the things to think about when outsourcing, from what exactly do you need help with, to how much help do you need, and what professionals might be just right for you.
I also offer my top tip if you are finding it hard to let go of anything at all!
And finally, how to brief your freelance help for maximum success, from passwords and contracts to GDPR and Google Drive.
If you need help with your marketing, you can get in touch at www.bondfieldmarketing.co.uk/services/
Books
I reviewed Ditching Imposter Syndrome by Clare Josa
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series
Resources
Information Commissioner’s Office advice on sharing your data with a third person https://ico.org.uk/for-organisations/sme-web-hub/frequently-asked-questions/data-storage-sharing-and-security/#weneed
For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/
For more books that I recommend go to the Marketing for Introverts bookshop (This page includes affiliate links)
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
34. How to get visible with content, with Rachel Extance
Marketing For Introverts
05/23/22 • 39 min
I’m talking in this new series about visibility – what it is, why it’s important and how to do it in a way that feels comfortable and even fun.
In this episode I talked to Rachel Extance, a former journalist turned copywriter and content marketing strategist. We talked about why creating your own regular content as a business owner is a great strategy for visibility, particularly if you are in a highly competitive industry. She suggested the best way to get started and gave some great advice about regular blogging. She also revealed herself as a fan of Schitts Creek and Miss Marple – and why it helps to share that content even if it’s nothing to do with your business!
Book recommendation
Rachel recommended Fix this Next by Mike Michalowicz and you can buy it here
Resources
You can find Rachel on her website https://extance.co.uk/
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended on the podcast
Need some marketing planning help? Go to https://bondfieldmarketing.co.uk/services/
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
24. Celebrating 25 years as a professional introvert with Jenny Procter
Marketing For Introverts
09/27/21 • 25 min
I took a brave step and handed over the interviewer’s seat for this episode to my good friend Wendy Harris, so she could ask me about my 25 years in PR and marketing!
We talked about how the industry has changed massively, but how actually we are all still trying to achieve the same things we were in the 1990s. I revealed my favourite job of the last 25 years, why I love a client with a real purpose and why I never want to do a full-time job again.
I also shared how I first knew I was an introvert and how a complete moment of self-doubt led me to want to create marketing for introverts. And if you are feeling swamped by all the bright and shiny marketing tactics, listen to my top tip for marketing as an introvert.
Resources
Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality
If you are one of the 68% of business owning introverts who say they hate putting themselves out there, download my free guide to go from hating it to loving it.
https://www.subscribepage.com/face-of-your-service-business-5-steps
And listen to Wendy’s podcast Making Conversations Count, wherever you get your podcasts.
23. Nailing live video for introverts with Danielle Bayes
Marketing For Introverts
09/13/21 • 14 min
This week I’m re-sharing a conversation with you that I had in March 2020, with video expert Danielle Bayes of Videos Undifficulted.
Live video is the perfect way to talk to your ideal clients, and most social media platforms have a way to do this. It shows the person who runs the business (people buy from people remember!) and it’s a great way of answering questions your clients have, or showing what goes on behind the scenes.
But, hands up who is scared of doing live videos? Danielle is keen to help us overcome our fears and this episode is full of tips to encourage us to get started with live video.
Resources
Get Danielle’s 40 ideas for your live video content here https://videosundifficulted.ck.page/88616cdf6e
This episode might be helpful – What are you afraid of? It addresses some of the fears we have around visibility and not being perfect which are really relevant when we think about live video
https://bondfieldmarketing.co.uk/what-are-you-afraid-of-marketing-fears/
Find the Marketing Personality quiz on my website at www.bondfieldmarketing.co.uk to receive marketing tips tailored to your unique personality
If you are one of the 68% of business owning introverts who say they hate putting themselves out there, download my free guide to go from hating it to loving it.
https://www.subscribepage.com/face-of-your-service-business-5-steps
Marketing for Introverts is created and hosted by Jenny Procter of Bondfield Marketing, find out more here https://bondfieldmarketing.co.uk/marketing-for-introverts/
30. Email marketing with Natalie Rockall
Marketing For Introverts
02/28/22 • 38 min
Before I invited her on the podcast, Natalie hadn’t really considered that she was an introvert. However our conversation helped her realise that her preferred solo work style and her love of noise cancelling headphones indicate her introvert tendencies!
Natalie outlined the benefits of email marketing, from its ease in getting started, to the impressive return on investment and the range of free tools that help you send professional email marketing campaigns.
We talked about good ways to build a mailing list, from pop ups and QR codes to adding new clients and inviting personal connections. We also talked about the value exchange, offering valuable information such as a digital download in return for asking for an email address.
Finally we covered the essentials of GDPR and where to go if you need more advice.
Books
Natalie recommended two books:
GDPR for Dummies by Suzanne Dibble
Eat that Frog Get More of the Important Things Done Today by Brian Tracy
You can go to the Marketing for Introverts Bookshop to see the full list of books recommended in this series
Resources
Check out the Information Commissioner’s Website https://ico.org.uk/
Find Natalie online LinkedIn or @email.natalie on Instagram
Or go to her website https://totalemailmarketing.co.uk/
Need some marketing planning help this year? Go to https://bondfieldmarketing.co.uk/services/
For all the back episodes of the podcast go to https://bondfieldmarketing.co.uk/category/podcast/
For more books that I recommend go to the Marketing for Introverts bookshop (This page includes affiliate links)
And just for fun – what’s your marketing personality? Find out on my website https://bondfieldmarketing.co.uk
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FAQ
How many episodes does Marketing For Introverts have?
Marketing For Introverts currently has 62 episodes available.
What topics does Marketing For Introverts cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Marketing For Introverts?
The episode title '35. Using Testimonials To Get Visible' is the most popular.
What is the average episode length on Marketing For Introverts?
The average episode length on Marketing For Introverts is 26 minutes.
How often are episodes of Marketing For Introverts released?
Episodes of Marketing For Introverts are typically released every 14 days.
When was the first episode of Marketing For Introverts?
The first episode of Marketing For Introverts was released on Oct 28, 2020.
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