Increasing sales through marketing communications

04/06/09 • -1 min

Marketing for Building Product Manufacturers

Stephane Deschenes, Vice-President of Marketing for AEC Daily, speaks to building product manufacturers on how to increase sales though marketing communications. Advertising, education, CAD details, specifications, and BIM are all included in the ideal marketing communication plan. He provides tips on branding and communicating to architects, engineers and other construction professionals.

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iTunes users ( you must have iTunes installed):
Click Here
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If you use any other podcasting software:
Click Here

Click here for the Windows Media Player (.wmv) version.

Next Episode

How to present live education to architects

In this episode, we discuss how to present a successful live continuing education session. (popularly known as lunch and learn sessions) We hear from the following experts on the topic:

Thom Lowther – Senior Director, Continuing Education System (CES) at American Institute of Architects (AIA).
Dennis J. Hall – FCSI, CCS, CCCA, FAIA, SCIP, President-elect of the Construction Specifications Institute (CSI), managing principal of Hall Architects Inc. and chairman of Hall Building Information Group, LLC.
An education coordinator in a architecture firm.
David deBear – CTC, CSI, Architectural Services Manager for Custom Building Products, and winner of the 2005 AIA CES award for excellence.