Increasing sales through marketing communications
Marketing for Building Product Manufacturers04/06/09 • -1 min
Stephane Deschenes, Vice-President of Marketing for AEC Daily, speaks to building product manufacturers on how to increase sales though marketing communications. Advertising, education, CAD details, specifications, and BIM are all included in the ideal marketing communication plan. He provides tips on branding and communicating to architects, engineers and other construction professionals.
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04/06/09 • -1 min
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