The Difference Between Favorite Market and a True Niche

09/21/23 • 44 min

Join Matt as he delves into the fascinating journey of discovering your niche with today's guest, Todd Howard. Todd is a seasoned expert in helping individuals and businesses identify their unique place in the industry.

In a world filled with advice about the importance of having a niche, many find it a daunting challenge to pinpoint exactly where they belong. Todd's insights challenge the conventional wisdom surrounding niches, urging us to view them as a means to create a protected space for our businesses rather than just a favored market. Discover why a strong niche is more than just a label and how it goes beyond working with a specific industry or market.

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Previous Episode

LinkedIn for Accountants

In this episode, we tackle the often overlooked but essential topic of marketing on social media, with a focus on the professional networking powerhouse, LinkedIn. Accountants are no stranger to numbers, but the numbers game of social media can sometimes feel alien and intimidating. Ashley sheds light on why many accountants shy away from marketing and delves into the historical context that has contributed to this reluctance.

Ashley shares his insights on the power of personal branding and how leveraging platforms like LinkedIn can help accountants transition from the one-on-one client interactions to reaching a broader audience in the digital landscape. We explore the dynamics of building trust and credibility through social media and the role that a well-established online presence can play in attracting the right clients.

Connect with Ashley: LinkedIn | Website

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Next Episode

Your Personal Brand as a Firm Owner

In this episode, our guest, Nicole Davis, takes us on her journey from being a reserved accountant to becoming a prominent figure in the digital landscape.

Nicole shares her initial hesitations about being visible in public spaces, especially on social media, highlighting her introverted nature. However, as the owner of a growing accounting firm, she recognized the need to adapt and evolve. With a strategic mindset, she decided to leverage social media to transform her firm’s presence and reach.

In this candid conversation, Nicole emphasizes the significance of trust in the accounting business. She discusses the challenges of gaining trust from both clients and potential team members, and how her active social media presence has played a pivotal role in overcoming these challenges.

Nicole delves into her journey of building a marketing budget, emphasizing the importance of calculated investments. She shares insights on various marketing campaigns, from targeted mailings to online advertising, shedding light on the thought process behind each decision. By sharing her experiences, she demystifies the world of marketing for fellow accountants, offering practical advice on allocating resources effectively.

Join us as we explore the intersection of accounting, social media, and marketing strategies with Nicole Davis, unraveling valuable lessons for firm owners looking to enhance their online presence and grow their businesses. Tune in and discover the power of authenticity, transparency, and strategic marketing in the world of accounting.

Connect with Nicole

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