44 The Art of Writing Compelling Copy for Your Website

People spend thousands of dollars on websites that look good but sell nothing. That's because your site needs to do more than look good and function correctly.

The key to a success website or for any marketing initiative is the WORDS you use.

When you know how to write compelling copy you will be able to attract and convert more visitors into buyers and in this episode Bernadette Schwerdt, founder of the Australian School of Copywriting explains exactly how to do it.