Marketers Club: Market your talent and earn what you're worth

People spend thousands of dollars on websites that look good but sell nothing. That's because your site needs to do more than look good and function correctly.

The key to a success website or for any marketing initiative is the WORDS you use.

When you know how to write compelling copy you will be able to attract and convert more visitors into buyers and in this episode Bernadette Schwerdt, founder of the Australian School of Copywriting explains exactly how to do it.

Your list is one of your most valuable business assets. If you don’t have a database of customer and prospects, you need to create one. You don’t want to rely on your social media channels. You want an email list that you own and control.

This episode comes with Bonus guide and Video Training which you can access at www.marketersclubacademy.com/listbuilding

During the Covid-19 crisis it was the businesses with a strong list that were best placed to survive. They were able to pivot their message and communicate quickly with a list of prospective buyers who knew and trust them. Allowing them to continue making sales.

Nothing causes more stress in a business than a shortage of quality leads coming in. The most effective way I know to generate leads is by creating a solid List Building strategy. And this week I step you through the whole process.

Seth Godin author of the Purple Cow called Podcasting the new Blogging. A lot of subscribers have been telling me how much they enjoy the podcast and it's got them curious about the option of launching their own.

So, this week I've asked someone with a lot of podcasting experience, Lyndal Harris from Podcast VA to come on the show and share EXACTLY what you need to know to create your own show.

Lyndal has helped hundreds of business owners to set up, launch and manage their own podcast. If you want to know what's involved and all the benefits that can come from producing your own podcast this episode is packed with information I wish I'd had before I started my show.

You may be wondering what's in a name. it turns out the answer is a lot. Brand names are more than a way of identifying one company from another. Great brand names can actually influence how popular and successful a company becomes. If you're not attracting the volume of clients you need right now, one of the issues might be the name of your business. My guest this week is Louise Karch, author of the book Word Glue. A Branding Expert, Louise has been helping to name companies for over a decade. So, whether you're thinking of a rebrand, launching your first business and wondering what to call it or simply interested in how to improve the positioning of your brand, this episode is for you.

Eric Bailey had to overcome incredible odds to realise his dream of being a professional basketballer. Eric played in the NBA and NBL and today travels the world teaching students and corporate audiences how to develop the mindset of a champion.

If you're looking for a dose of inspiration and want to know how to cast a powerful vision for your life, this episode is for you.