# 37 Why a Strong Brand Name is the First Step to Success

You may be wondering what's in a name. it turns out the answer is a lot. Brand names are more than a way of identifying one company from another. Great brand names can actually influence how popular and successful a company becomes. If you're not attracting the volume of clients you need right now, one of the issues might be the name of your business. My guest this week is Louise Karch, author of the book Word Glue. A Branding Expert, Louise has been helping to name companies for over a decade. So, whether you're thinking of a rebrand, launching your first business and wondering what to call it or simply interested in how to improve the positioning of your brand, this episode is for you.