Kargo: A creative-driven premium ad network

04/15/24 • 35 min

Kargo focuses on providing innovative advertising solutions by integrating directly with publishers rather than relying on third-party supply-side platforms (SSPs). In the interview, Harry Kargman explains that Kargo works exclusively with major publishers like NBC, CBS, and Viacom, emphasizing direct integration.

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Previous Episode

Episode 67: Why can you buy CTV 214 different ways?

Lara Koenig from MiQ gives us a class on SPO for CTV.

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Next Episode

Episode 68: Feed DSPs what they eat with Chris Kane

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible.

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Learn more about your ad choices. Visit megaphone.fm/adchoices