DoorDash: Delivering commerce media at scale

In this interview with Marketecture contributor Jeremy Kagan, DoorDash describes its variety of advertising solutions, catering primarily to two customer segments: merchants (like restaurants) and brands/manufacturers (like CPG companies). For merchants, the primary advertising product is sponsored listings, which are native and blend seamlessly into the DoorDash interface. Additionally, restaurants have access to a premium advertising spot through the homepage banner. For brands, the offerings include sponsored products, which are also native and resemble organic search results, and the newly introduced sponsored brands, akin to digital end caps in retail stores, allowing brands to feature their products more prominently and tell their story in a richer, more immersive manner.

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