AppsFlyer: Mobile attribution across channels
06/24/24 • 33 min
Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform provides a comprehensive view of marketing performance, cleaning ad fraud, and integrating various marketing data. Witkowski discusses the challenges of the evolving measurement landscape, including privacy concerns and the fragmentation of platforms, and emphasizes the importance of providing actionable insights to help clients make informed marketing decisions.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
Barak Witkowski, Chief Product Officer at AppsFlyer, explains that the company specializes in mobile measurement and marketing analytics, helping advertisers attribute business outcomes to their marketing efforts. Founded in 2012 and based in Tel Aviv, AppsFlyer has grown to 1,500 employees across 20 offices, serving over 100,000 apps. The platform provides a comprehensive view of marketing performance, cleaning ad fraud, and integrating various marketing data. Witkowski discusses the challenges of the evolving measurement landscape, including privacy concerns and the fragmentation of platforms, and emphasizes the importance of providing actionable insights to help clients make informed marketing decisions.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
Previous Episode
Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms
Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next Episode
Episode 78: Rob Leathern's car is spying on him
Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data.
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv
Copyright (C) 2024 Marketecture Media, Inc.
Learn more about your ad choices. Visit megaphone.fm/adchoices
If you like this episode you’ll love
Episode Comments
Featured in these lists
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/marketecture-get-smart-fast-312643/appsflyer-mobile-attribution-across-channels-56870283"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to appsflyer: mobile attribution across channels on goodpods" style="width: 225px" /> </a>
Copy