Clean Machine: From Pig Farmer to Influential Manufacturing Leader

04/19/24 • 36 min

We are so excited to share our latest podcast featuring Brad Robeson! Brad Robeson is the owner and president of Clean Machine; a precision component machine shop in West Jordan. Brad also serves in the Salt Lake Chamber, the National Tooling and Machining Association, as well as the Utah Manufacturers Association. Before all this, he had a very successful career of 28 years working with The National Cancer Institute.
Brad's experiences in coaching and leadership run deep, and he has the resume to show for it! In this episode, he attributes a lot of his success to the mentors who taught him valuable lessons from a young age that changed the course of his life.
Through these life lessons and all the years spent in the manufacturing industry, Brad is dedicated to his dream of promoting today's manufacturing and tomorrow's technology as early as Kindergarten. This can help set kids on a specific track early on so they can develop the skills necessary to discover what kind of work excites them and better fulfill their role in society.

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Previous Episode

doTERRA: Managing Manufacturing in Global Hypergrowth

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Mike Robinson is the VP of Global Manufacturing for doTERRA Essential Oils, one of the most successful direct sales companies in the world.
3.5-4 million bottles of oil manufactured a month in Utah alone
25+ offices around the world
3 Main manufacturing facilities in Pleasant Grove, Ireland, and Brazil
Nearing 10,000 SKUs
In the mid-2010s, doTERRA went from a small facility to building their own campus, investing in state-of-the-art equipment to ensure quality at every step.
Mike has been there to see doTERRA's growth from the beginning. He has seen the growth of the current campus, led the manufacturing expansion into facilities in Ireland and Brazil, implemented major processes and systems to keep the system efficient, organized, survived the Covid-19 surge, and produced the best oils on the market.
Here are a few of the many things Mike touches on:

Why grit is an underrated value. Create a culture in which people have pride in their work and want to make their team proud.
Reward good ideas and do more than give a pat on the back.
Going to digital can be brutal, but it's worth it. It reduces errors and saves on costs.
Social corporate responsibility creates an environment that affects everyone. There is more to this world than going to work and collecting a paycheck.
And, of course, his favorite doTERRA products.

doTERRA sets a fantastic example for other manufacturing companies in the state in the way they treat their employees and make a difference in the world.
Learn more about doTERRA at doTERRA.com

iMpact Utah is Utah's manufacturing transformation partner. We consult to transform and train to sustain with a vision to optimize performance and profits in every manufacturing company in the state. Reach out to discover what resources we can share with your team.

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Next Episode

Simplify the Way You View Marketing in Manufacturing

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Manufacturers are notorious for having one-man marketing teams. It's simply the industry standard. Why? For some, it's the fact that manufacturing is difficult to explain and simplify. Often, manufacturers are uncomfortable with the risk of not seeing a return in marketing spend. And generally, it's hard for those who don't understand marketing to see how great marketing systems will work together over time to achieve business goals.
Because there are so many reasons manufacturers are timid marketers, we asked Ryan Chai, owner of Evok Media, to tell us why he believes marketing is a struggle in the industry and why it shouldn't be. Ryan worked in manufacturing for many years before starting his own manufacturing focused marketing agency that puts great video content into companies' hands.
Here's what we cover in the conversation:
📌The foundation of marketing isn't complicated—we're all human. This applies regardless of selling B2B and B2C. The trick is understanding the nuances between the two.
📌If a strong marketing strategy isn't supporting your marketing activities, marketing will not perform well long term. One and done campaigns don't work. Strategies start with these questions: "Who am I?" and "Who are you?" It's as simple as that.
📌Brand is not a marketing thing. It's a company thing. It affects everything from hiring to hitting goals.
📌Why video is a no-brainer in manufacturing content marketing and how it can simplify the complexities of the business. Also, what are the components of a good marketing video.
📌Traditional marketing is alive and well in manufacturing. Face-to-face marketing at tradeshows and events will always be effective.
📌Be open to trying something different to see different results in your company.

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