Making Good: Small Business Podcast

Today, we are talking about all things BRANDING, and how we can use our brands to really stand out. My guest today is the oh-so-talented brand designer Zuza Hicks of Nicely Made Studio. We covered everything from brand identity to strategic design to standing out through your brand and much, much more.

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MAKING GOOD SHOWNOTES:
https://makinggoodpodcast.com/168

CONNECT WITH ME ON INSTAGRAM:
https://instagram.com/laurentilden
GET 100 MARKETING PROMPTS (free!):
https://makinggoodpodcast.com/100prompts

// FREE DOWNLOAD: Free workbook + guide to writing a values statement for your business. This is 17-pages of GOOD content, and includes some fun bonus content like my top 10 favorite ways that small businesses can do good, and 6 writing rules of thumb for effective business writing. Download here!
Today's episode is all about finding community -- something that has made a huge difference to me as I navigate the wild world of small business.
I provide 5 strategies for finding community -- 4 of which you can start on TODAY (and save one for when in-person community is safe and possible again).
The five strategies we discuss in this episode are:

1. Facebook groups
2. Social media (specifically Instagram)
3. In-person events (when it's safe!)
4. Friends of friends
5. Courses, memberships or other paid programs with an online community element

Links and resources mentioned:

• Good Business Community: My brand new Facebook group created just for you!
• Free workbook to write your business's values statement
• Facebook groups I mentioned:
  • Boss Project
  • Goal Digger Podcast Insiders
  • Good Business Community
  • She Podcasts
• Programs I mentioned:
  • Mindful Social Club
  • Social Curator
  • List Builders Society with Amy Porterfield

Learn about my businesses: Good Sheila (plant-inspired stationery) and Station 7 (retail shop online + brick-and-mortar in Seattle).

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MAKING GOOD SHOWNOTES:

https://www.makinggoodpodcast.com/25

JOIN THE FB COMMUNITY:

https://www.facebook.com/groups/goodbusinesspeople

CONNECT WITH ME ON INSTAGRAM:

https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):

https://makinggoodpodcast.com/100prompts

I’ve put together a page of resources to help point you in the right direction when it comes to fighting for racial justice - head to http://makinggoodpodcast.com/justice to look at those resources (and more importantly, take action!)

In this episode, we talk about 7 stumbling blocks that can trip you up as you build your business. And guess what? Every single one of them is related to your mindset.

The seven stumbling blocks we cover in detail are:

• Perfectionism
• Comparison
• The “I’m the only one who can do this” mindset
• The trap of SHOULDs
• ‘To do’ list barnacles
• Overconsumption of information
• Avoiding judgment

Links and resources mentioned:

• Psychology Today article (source of Gary Klein, Ph.D.’s quote about mindset)
• Book: Mindset by Carol Dweck
• Episode 3 of Making Good - interview with Jenna Starkey

ACTION STEP: Download the journaling prompts and see where these stumbling blocks are getting in your way.

If you enjoyed this episode, please leave a rating and review, and subscribe to Making Good so you never miss an episode.
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MAKING GOOD SHOWNOTES:

https://www.makinggoodpodcast.com/7

JOIN THE FB COMMUNITY:

https://www.facebook.com/groups/goodbusinesspeople

CONNECT WITH ME ON INSTAGRAM:

https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):

https://makinggoodpodcast.com/100prompts

Get all the Black Friday Magic details here.

This is a very special, limited time episode.
From Monday, Nov 20th through Friday, Nov 24th is BLACK FRIDAY MAGIC!
Never-seen-before offers. HUGE discounts. My biggest sale of the year.... By far.
It’s 5 days of one-day-only deals. Everything on offer this week is designed to help you do more effective marketing that gets you SALES. Templates. Resources. Tools. My MGH membership. Private podcast episodes. It’s SO GOOD.
⚡️ Here’s the important part ↓
Each deal is available for ONE DAY ONLY.
When it’s gone it’s gone, so grab ‘em while they’re hot.
https://makinggoodhappen.co/black-friday

If you’re hearing this, it’s because it’s before September 28th, and I have something SUPPPER exciting to tell you about. Q4 Magic: The Workshop.

This holiday season, how would it feel it to...

• stop winging it for your biggest sales season of the year
• get big business results without sacrificing your personal life
• not just survive but THRIVE this Q4 and holiday season

That’s what I want for myself, and for you too. Learn about the workshop here.