
#14: George Howell on Cup of Excellence, Coffee Pricing and Craftsmanship
03/11/20 • 53 min
Join me in listening to this conversation with George Howell, where we cover topics such as Cup of Excellence, coffee pricing, processing styles, craftsmanship, additives in processing, kamikaze farmers, and much more.
George was awarded the Lifetime Achievement award from the SCA in 1996, even before he helped found the Cup of Excellence program in 1999. He's accomplished a lot towards improving coffee quality and educating consumers on several fronts. What I admire most is that he continues to be an advocate for quality. He's been in the industry 46 years and I was surprised to learn that he continues to travel to maintain his relationships with coffee producers, and visits Antigua every year.
Even though George has had a longer career in coffee than me, and we approach coffee from different points of view and with different backgrounds, I was surprised to learn how much we have in common regarding coffee processing.
Thanks for listening!
Join me in listening to this conversation with George Howell, where we cover topics such as Cup of Excellence, coffee pricing, processing styles, craftsmanship, additives in processing, kamikaze farmers, and much more.
George was awarded the Lifetime Achievement award from the SCA in 1996, even before he helped found the Cup of Excellence program in 1999. He's accomplished a lot towards improving coffee quality and educating consumers on several fronts. What I admire most is that he continues to be an advocate for quality. He's been in the industry 46 years and I was surprised to learn that he continues to travel to maintain his relationships with coffee producers, and visits Antigua every year.
Even though George has had a longer career in coffee than me, and we approach coffee from different points of view and with different backgrounds, I was surprised to learn how much we have in common regarding coffee processing.
Thanks for listening!
Previous Episode

#13: Growing Up On A Coffee Farm, With Sofia Handtke of Mapache
Hello friends,
Today I want to share an interview with Sofia Handtke from Mapache Coffee in El Salvador. I recorded this last November at the end of my time with them. That was my second season working with them and designing fermentation lots at their mill. Over the last 2 harvest seasons we've done about 40 different batches combining 4 strains of yeast, 3 cultivars and various lengths (# of hours in the tank) in an effort to create additional flavor options.
I wanted to interview Sofia and Jan Carlo together but they have a small mill team and a lot of responsibilities so I caught them when I could. In the interview with Jan Carlo we spoke about how Mapache is embracing vertical integration, how he believes this current generation is more open to sharing information, and some of his struggles like disease pressures and how climate change has impacted his farming philosophy. You can catch my conversation with him HERE.
In this conversation I ask Sofia to share her Q Grader experience and talk about her background in coffee. She believes that getting coffee producers and buyers using the same standard language is very important but unfortunately it’s still out of reach for many producers in Central and South America—this is a topic that deserves it’s own episode and it's in the works.
She shares what it was like growing up in a coffee farm and how she and Jan Carlo are engaging their two teenage children to inspire them to see the coffee industry as a career option, unlike her parent’s generation, many of which had to abandon the industry because it was no longer a viable way to make a living.She shares some fantastic insights about coffee branding and marketing and the coffee gear she takes when she travels.
To Support this Podcast and become a Patron CLICK HERE
Next Episode

#15: How Microbes Contribute Body, Acidity, & Fruity Flavors To Your Cup of Coffee
Today's episode is very special because it was picked by the Making Coffee Podcast Patrons. I sent my patrons a poll on what they wanted to hear about next and the topic most people wanted to hear about was HOW fermentation impacts coffee flavor.
How can the same yeast that makes bread rise also make my coffee taste like apricot or jasmine?
Maybe you’ve thought that farmers added fruit to the coffee (and while this sometimes happens—it’s not the kind of flavor we are talking about today). Maybe you thought those flavor differences came from the different plant variety or that different countries of origin explains those differences.
Those are important factors but that’s not the whole story.
In this episode we will go deep into the biochemistry of how a yeast or bacteria can turn the glucose in the coffee fruit into various flavors ranging from lemongrass to mint to raspberries.
There is also a question at the end about how baristas can communicate flavor in a simple way (without having to give a 30 minute science lecture) to their customers.
To pick the next episode, get a copy of the scientific paper that I reference in this episode and ask questions that I answer on the podcast, check out: https://www.patreon.com/makingcoffee
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/making-coffee-with-lucia-solis-218136/14-george-howell-on-cup-of-excellence-coffee-pricing-and-craftsmanship-24702084"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to #14: george howell on cup of excellence, coffee pricing and craftsmanship on goodpods" style="width: 225px" /> </a>
Copy