How to Scale Your Business Without Working More Hours
05/07/24 • 25 min
Join Melissa Swink in the latest episode of “Make Space for More” as she delves into the challenges and triumphs of scaling a business. Melissa discusses her initial hesitation to build a team and empathizes with other entrepreneurs who face the same fear. She then covers the importance of making investments so you can scale, putting effort into areas like team building, technology upgrades, and business coaching. Going deeper into her team-building process, Melissa shares how to delegate tasks, starting small with as little as an hour per day, so business owners can focus on strategic business responsibilities. Tune in to get practical insights on outsourcing and creating team efficiencies, so you can expand your business while achieving time freedom!
Key Highlights:
- Overcoming resistance to hiring and prioritizing client needs are central to scaling a business.
- Essential growth steps include investing in a team, advanced software, and expert coaching.
- Starting small with outsourcing disliked tasks can lead to significant business autonomy.
- Building a reliable team is vital for distributing workload and enhancing client response times.
- Focusing on 'golden eggs'—key profit-generating aspects of the business—ensures sustained growth.
About Melissa:
Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.
Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.
Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!
Thanks for listening!
If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!
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Leave us an Apple Podcast review
Ratings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.
Join Melissa Swink in the latest episode of “Make Space for More” as she delves into the challenges and triumphs of scaling a business. Melissa discusses her initial hesitation to build a team and empathizes with other entrepreneurs who face the same fear. She then covers the importance of making investments so you can scale, putting effort into areas like team building, technology upgrades, and business coaching. Going deeper into her team-building process, Melissa shares how to delegate tasks, starting small with as little as an hour per day, so business owners can focus on strategic business responsibilities. Tune in to get practical insights on outsourcing and creating team efficiencies, so you can expand your business while achieving time freedom!
Key Highlights:
- Overcoming resistance to hiring and prioritizing client needs are central to scaling a business.
- Essential growth steps include investing in a team, advanced software, and expert coaching.
- Starting small with outsourcing disliked tasks can lead to significant business autonomy.
- Building a reliable team is vital for distributing workload and enhancing client response times.
- Focusing on 'golden eggs'—key profit-generating aspects of the business—ensures sustained growth.
About Melissa:
Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.
Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.
Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!
Thanks for listening!
If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcast review
Ratings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.
Previous Episode
Obstacles to Business Growth & Scalability
This is a must-listen episode for any entrepreneur who is feeling overworked and overwhelmed! Tune in as Melissa Swink introduces her Make Space for More framework, which focuses on strategies for growing and scaling a business. She discusses the concept of making space for what we want and shares her own journey as an entrepreneur. Prepare to take notes as Melissa outlines the five-step framework, which includes redesigning your role, decluttering, simplifying and automating, building a team, and growing and scaling the company. She also highlights the consequences of not implementing these steps, such as feeling stuck, wearing too many hats, and experiencing a “feast and famine” cycle. Melissa also addresses common obstacles to growth and scaling.
Key Highlights:
- The Make Space for More framework focuses on strategies for growing and scaling a business.
- This five-step framework includes redesigning your role, decluttering, simplifying and automating, building a team, and growing and scaling the company.
- Not implementing these steps can lead to feeling stuck, wearing too many hats, and experiencing a feast-and-famine cycle with sales.
- The most common obstacles to growth and scaling include fear of success and unwillingness to give up control.
About Melissa:
Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.
Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.
Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!
Thanks for listening!
If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcast review
Ratings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.
Next Episode
What to Do if You Can’t Afford to Hire a Team
Join Melissa Swink as she addresses common objections that she hears from business owners about hiring a team and investing in systems to streamline their operations. Most say that they can’t afford to hire team members or invest in systems, and they don’t have time to train or implement! You’ll learn from real-life stories of business owners who took the leap, including how they made it work from a financial standpoint. Melissa also reveals her strategic approach to financial management using the Profit First system, which enabled her to invest profits wisely back into her business, prioritizing team growth over personal salary temporarily. This episode also touches on practical tips for those preparing for significant life changes, like maternity leave, highlighting the importance of documentation, process sharing, and leveraging experienced hires to maintain business operations. Tune in to discover how structured financial planning and embracing systemized operations can lead to sustainable business growth and personal peace of mind.
Key Highlights:
- Business owners need to overcome financial fears and invest in growth tools like software and essential team members.
- Implementing a centralized project management system enhances team productivity and ensures alignment on deliverables.
- Learn how Melissa uses the Profit First system for effective cash flow management, enabling reinvestment in team growth.
- Documentation of processes and using tools like Loom aids in consistent training and efficient task delegation.
- Strategic financial planning, including setting aside funds for taxes and expenses, supports sustained business expansion.
About Melissa:
Melissa Swink, Founder & CEO of Melissa Swink & Co., has a team of virtual assistants who provide administrative and marketing support for small businesses and non-profits.
Since 2012, Melissa and her team have helped more than 100 businesses grow through the services they offer, and she is dedicated to helping entrepreneurs create profitable, scalable businesses they love.
Her work is all about doing what works (and eliminating what doesn’t) and driving real, measurable results. Visit www.melissaswink.com to learn more!
Thanks for listening!
If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!
Subscribe to the podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.
Leave us an Apple Podcast review
Ratings and reviews from our listeners are really valuable and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review.
Make Space For More - How to Scale Your Business Without Working More Hours
Transcript
Hi, everyone. Welcome back to the Make Space For More podcast, where we talk strategies for growing and scaling your business in a way that's authentic and aligned for you. I'm your host, Melissa Swink. And in today's episode, we're going to talk about the inner game, the thoughts and ideas that hold us back from growing and scaling our businesses, and ultimately, blocking ourselves from creating the life and the business that we want. As I s
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