
Ep 10 - Why It Makes Sense To Be Both The Trader And Producer Of Goods - with Roberto Echeverría Botero
12/21/22 • 48 min
To be a trader or a producer of goods, that is the question.
First, think of the potential markets you can enter as a producer, then think of the potential markets you can open as a trader.
With those pictures in mind, the answer to this question is really quite simple: why not be both?
In today’s episode, Roberto Echeverría Botero, Managing Director of Latin America at CREMER OLEO, chats to Carsten about CREMER’s strategy as a producer and trader, and why Latin America is the market of the future.
You'll learn:
1. Why CREMER's strategy is to be both the trader and producer of goods
2. The infrastructural challenges of logistics in Latin America
3. Why CREMER adopts a long-term perspective for building trust with clients
About Roberto:
Born and raised in Colombia, Roberto Echeverría Botero moved to Germany at age 18 to pursue a university-degree in business administration and international trade. During the 17 years in Europe and Asia, Roberto built a professional track record in diverse fields: fast moving consumer goods, M&A, strategy consultancy, international trade, and manufacturing. He joined the CREMER Group in Hamburg in 2014 to lead business units in Europe. Beyond his responsibilities in Germany, he built up successful companies for CREMER in Brazil, Paraguay, and Colombia. In 2021, Roberto moved back to Colombia to establish the regional headquarters of the CREMER OLEO in Latin America. Today, as Managing Director for the continent, he oversees the areas of production, trade and logistics from Bogotá. Roberto also engages actively as Senior Commissioner in Colombia for the German Association for Latin American (LAV) as well as in the mentorship of technology startups in logistics and B2B commerce for different German acceleration funds.
Find Roberto on LinkedIn: https://www.linkedin.com/in/roberto-echeverr%C3%ADa-botero-89388622/
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About CREMER OLEO GmbH & Co. KG:
For almost seven decades, CREMER has successfully managed worldwide enterprises from Germany. Founded by Peter Cremer in 1946, CREMER is family-owned in its third generation. Over the past 76 years, Peter Cremer Holding GmbH & Co. KG has grown into a group of companies which is active all around the world. The close-knit, international network for industry, trade and logistics is managed and coordinated from its headquarters in Hamburg. CREMER acts as a global specialist for the trade, processing, and transport of agricultural, raw and basic materials, as well as OLEOchemical products. Reputable, reliable, successful.
Website: https://www.cremer.de/
Industry: Chemical, Food Processing, Manufacturing
Company size: >2000 employees
Headquarters: Hamburg, Germany
Founded: 1946
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About the host Carsten:
Carsten is CEO at Schryver - Integrated Logistics Services. Connecting countries, people, and cultures is what drives him daily. He is living logistics, and always looking for new opportunities.
Get in touch with Carsten on LinkedIn: https://www.linkedin.com/in/carsten-schryver/
__________
The Logistics in Challenging Markets Show is produced by our friends at SAWOO – https://www.linkedin.com/company/SAWOO/
To be a trader or a producer of goods, that is the question.
First, think of the potential markets you can enter as a producer, then think of the potential markets you can open as a trader.
With those pictures in mind, the answer to this question is really quite simple: why not be both?
In today’s episode, Roberto Echeverría Botero, Managing Director of Latin America at CREMER OLEO, chats to Carsten about CREMER’s strategy as a producer and trader, and why Latin America is the market of the future.
You'll learn:
1. Why CREMER's strategy is to be both the trader and producer of goods
2. The infrastructural challenges of logistics in Latin America
3. Why CREMER adopts a long-term perspective for building trust with clients
About Roberto:
Born and raised in Colombia, Roberto Echeverría Botero moved to Germany at age 18 to pursue a university-degree in business administration and international trade. During the 17 years in Europe and Asia, Roberto built a professional track record in diverse fields: fast moving consumer goods, M&A, strategy consultancy, international trade, and manufacturing. He joined the CREMER Group in Hamburg in 2014 to lead business units in Europe. Beyond his responsibilities in Germany, he built up successful companies for CREMER in Brazil, Paraguay, and Colombia. In 2021, Roberto moved back to Colombia to establish the regional headquarters of the CREMER OLEO in Latin America. Today, as Managing Director for the continent, he oversees the areas of production, trade and logistics from Bogotá. Roberto also engages actively as Senior Commissioner in Colombia for the German Association for Latin American (LAV) as well as in the mentorship of technology startups in logistics and B2B commerce for different German acceleration funds.
Find Roberto on LinkedIn: https://www.linkedin.com/in/roberto-echeverr%C3%ADa-botero-89388622/
__________
About CREMER OLEO GmbH & Co. KG:
For almost seven decades, CREMER has successfully managed worldwide enterprises from Germany. Founded by Peter Cremer in 1946, CREMER is family-owned in its third generation. Over the past 76 years, Peter Cremer Holding GmbH & Co. KG has grown into a group of companies which is active all around the world. The close-knit, international network for industry, trade and logistics is managed and coordinated from its headquarters in Hamburg. CREMER acts as a global specialist for the trade, processing, and transport of agricultural, raw and basic materials, as well as OLEOchemical products. Reputable, reliable, successful.
Website: https://www.cremer.de/
Industry: Chemical, Food Processing, Manufacturing
Company size: >2000 employees
Headquarters: Hamburg, Germany
Founded: 1946
__________
About the host Carsten:
Carsten is CEO at Schryver - Integrated Logistics Services. Connecting countries, people, and cultures is what drives him daily. He is living logistics, and always looking for new opportunities.
Get in touch with Carsten on LinkedIn: https://www.linkedin.com/in/carsten-schryver/
__________
The Logistics in Challenging Markets Show is produced by our friends at SAWOO – https://www.linkedin.com/company/SAWOO/
Previous Episode

Ep 9 - How Cargill Tackles The Supply Chain Management Challenges of Today - with Ana Oliveira
The global supply chain system is under great pressure.
This newfound instability, especially in the global North, is threatening the old approach to supply chain management.
But logistics challenges aren’t new to South America where the supply chain industry has always been flexible and ready to adapt to change.
In today’s episode, Ana Oliveira, Senior Supply Chain Process Manager at Cargill, chats with our host Carsten about the challenges facing supply chain management and how Cargill overcomes them.
You'll learn:
1. The challenges in supply chain management before and after the pandemic
2. The most important metrics in supply chain management according to Ana
3. Why the logistics industry in South America has to be flexible
4. How AI will play a role in the future of supply chain management
About Ana:
Ana is a Senior Supply Supply Chain Process Manager working for Cargill in the COE (Center of Excellence). She generates Cargill Best Practices Playbooks and supports Cargill Businesses to increase their Supply Chain Process, People and Technology maturities. She is passionate about Supply Chain and has played E2E Supply Chain roles such as Planning, Warehouse, Inventory, Transportation and Distribution, Customer Service, and is considering Pharmaceutical, Food and Agriculture Industries.
Find Ana on LinkedIn: https://www.linkedin.com/in/ana-oliveira-b040674a
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About Cargill:
Their team of 160,000 professionals in 70 countries draws together the worlds of food, agriculture, nutrition and risk management. For more than 150 years, they have helped farmers grow more, connecting them to broader markets. Cargill is continuously developing products that give consumers just what they’re seeking, advancing nutrition, food safety and sustainability. And they help all of their partners innovate and manage risk, so they can nourish the world again tomorrow.
Cargill combines 156 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, they are building a stronger, sustainable future for agriculture.
Website: https://www.cargill.com/
Industry: Agriculture, Financial Services, Food and Beverage, Industrial, Product Design
Company size: 160,000
Headquarters: Greater Minneapolis-Saint Paul Area, Great Lakes, Midwestern US
Founded: 1865
__________
About the host Carsten:
Carsten is CEO at Schryver - Integrated Logistics Services. Connecting countries, people, and cultures is what drives him daily. He is living logistics, and always looking for new opportunities.
Get in touch with Carsten on LinkedIn: https://www.linkedin.com/in/carsten-schryver/
__________
The Logistics in Challenging Markets Show is produced by our friends at the SCL Program by SAWOO – https://www.linkedin.com/company/scl-program-by-sawoo/
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