
What does a car need to know about your sex life?
09/25/23 • 44 min
When you think of the modern tools that most invade your privacy, what do you picture?
There's the obvious answers, like social media platforms including Facebook and Instagram. There's email and "everything" platforms like Google that can track your locations, your contacts, and, of course, your search history. There's even the modern web itself, rife with third-party cookies that track your browsing activity across websites so your information can be bundled together into an ad-friendly profile.
But here's a surprise answer with just as much validity: Cars.
A team of researchers at Mozilla which has reviewed the privacy and data collection policies of various product categories for several years now, named "Privacy Not Included," recently turned their attention to modern-day vehicles, and what they found shocked them. Cars are, to put it shortly, a privacy nightmare.
According to the team's research, Nissan says it can collect “sexual activity” information about consumers. Kia says it can collect information about a consumer's “sex life.” Subaru passengers allegedly consent to the collection of their data by simply being in the vehicle. Volkswagen says it collects data like a person's age and gender and whether they're using your seatbelt, and it can use that information for targeted marketing purposes.
But those are just some of the highlights from the Privacy Not Included team. Explains Zoë MacDonald, content creator for the research team:
"We were pretty surprised by the data points that the car companies say they can collect... including social security number, information about your religion, your marital status, genetic information, disability status... immigration status, race. And of course, as you said.. one of the most surprising ones for a lot of people who read our research is the sexual activity data."
Today on the Lock and Code podcast with host David Ruiz, we speak with MacDonald and Jen Caltrider, Privacy Not Included team lead, about the data that cars can collect, how that data can be shared, how it can be used, and whether consumers have any choice in the matter.
We also explore the booming revenue stream that car manufacturers are tapping into by not only collecting people's data, but also packaging it together for targeted advertising. With so many data pipelines being threaded together, Caltrider says the auto manufacturers can even make "inferences" about you.
"What really creeps me out [is] they go on to say that they can take all the information they collect about you from the cars, the apps, the connected services, and everything they can gather about you from these third party sources," Caltrider said, "and they can combine it into these things they call 'inferences' about you about things like your intelligence, your abilities, your predispositions, your characteristics."
Caltrider continued:
"And that's where it gets really creepy because I just imagine a car company knowing so much about me that they've determined how smart I am."Tune in today.
When you think of the modern tools that most invade your privacy, what do you picture?
There's the obvious answers, like social media platforms including Facebook and Instagram. There's email and "everything" platforms like Google that can track your locations, your contacts, and, of course, your search history. There's even the modern web itself, rife with third-party cookies that track your browsing activity across websites so your information can be bundled together into an ad-friendly profile.
But here's a surprise answer with just as much validity: Cars.
A team of researchers at Mozilla which has reviewed the privacy and data collection policies of various product categories for several years now, named "Privacy Not Included," recently turned their attention to modern-day vehicles, and what they found shocked them. Cars are, to put it shortly, a privacy nightmare.
According to the team's research, Nissan says it can collect “sexual activity” information about consumers. Kia says it can collect information about a consumer's “sex life.” Subaru passengers allegedly consent to the collection of their data by simply being in the vehicle. Volkswagen says it collects data like a person's age and gender and whether they're using your seatbelt, and it can use that information for targeted marketing purposes.
But those are just some of the highlights from the Privacy Not Included team. Explains Zoë MacDonald, content creator for the research team:
"We were pretty surprised by the data points that the car companies say they can collect... including social security number, information about your religion, your marital status, genetic information, disability status... immigration status, race. And of course, as you said.. one of the most surprising ones for a lot of people who read our research is the sexual activity data."
Today on the Lock and Code podcast with host David Ruiz, we speak with MacDonald and Jen Caltrider, Privacy Not Included team lead, about the data that cars can collect, how that data can be shared, how it can be used, and whether consumers have any choice in the matter.
We also explore the booming revenue stream that car manufacturers are tapping into by not only collecting people's data, but also packaging it together for targeted advertising. With so many data pipelines being threaded together, Caltrider says the auto manufacturers can even make "inferences" about you.
"What really creeps me out [is] they go on to say that they can take all the information they collect about you from the cars, the apps, the connected services, and everything they can gather about you from these third party sources," Caltrider said, "and they can combine it into these things they call 'inferences' about you about things like your intelligence, your abilities, your predispositions, your characteristics."
Caltrider continued:
"And that's where it gets really creepy because I just imagine a car company knowing so much about me that they've determined how smart I am."Tune in today.
Previous Episode

Re-air: What teenagers face growing up online
In 2022, Malwarebytes investigated the blurry, shifting idea of “identity” on the internet, and how online identities are not only shaped by the people behind them, but also inherited by the internet’s youngest users, children. Children have always inherited some of their identities from their parents—consider that two of the largest indicators for political and religious affiliation in the US are, no surprise, the political and religious affiliations of someone’s parents—but the transfer of online identity poses unique risks.
When parents create email accounts for their kids, do they also teach their children about strong passwords? When parents post photos of their children online, do they also teach their children about the safest ways to post photos of themselves and others? When parents create a Netflix viewing profile on a child's iPad, are they prepared for what else a child might see online? Are parents certain that a kid is ready to watch before they can walk?
Those types of questions drove a joint report that Malwarebytes published last year, based on a survey of 2,000 people in North America. That research showed that, broadly, not enough children and teenagers trust their parents to support them online, and not enough parents know exactly how to give the support their children need.
But stats and figures can only tell so much of the story, which is why last year, Lock and Code host David Ruiz spoke with a Bay Area high school graduate about her own thoughts on the difficulties of growing up online. Lock and Code is re-airing that episode this week because, in less than one month, Malwarebytes is releasing a follow-on report about behaviors, beliefs, and blunders in online privacy and cybersecurity. And as part of that report, Lock and Code is bringing back the same guest as last year, Nitya Sharma.
Before then, we are sharing with listeners our prior episode that aired in 2022 about the difficulties that an everyday teenager faces online, including managing her time online, trying to meet friends and complete homework, the traps of trading online interaction with in-person socializing, and what she would do differently with her children, if she ever started a family, in preparing them for the Internet.
Tune in today.
You can also find us on Apple Podcasts, Spotify, and whatever preferred podcast platform you use.
For all our cybersecurity coverage, visit Malwarebytes Labs at malwarebytes.com/blog.
Show notes and credits:
Intro Music: “Spellbound” by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Outro Music: “Good God” by Wowa (unminus.com)
Next Episode

AI sneak attacks, location spying, and definitely not malware, or, what one teenager fears online
What are you most worried about online? And what are you doing to stay safe?
Depending on who you are, those could be very different answers, but for teenagers and members of Generation Z, the internet isn't so scary because of traditional threats like malware and viruses. Instead, the internet is scary because of what it can expose. To Gen Z, a feared internet is one that is vindictive and cruel—an internet that reveals private information that Gen Z fears could harm their relationships with family and friends, damage their reputations, and even lead to their being bullied and physically harmed.
Those are some of the findings from Malwarebytes' latest research into the cybersecurity and online privacy beliefs and behaviors of people across the United States and Canada this year.
Titled "Everyone's afraid of the internet and no one's sure what to do about it," Malwarebytes' new report shows that 81 percent of Gen Z worries about having personal, private information exposed—like their sexual orientations, personal struggles, medical history, and relationship issues (compared to 75 percent of non-Gen Zers). And 61 percent of Gen Zers worry about having embarrassing or compromising photos or videos shared online (compared to 55% of non Gen Zers). Not only that, 36 percent worry about being bullied because of that info being exposed, while 34 percent worry about being physically harmed. For those outside of Gen Z, those numbers are a lot lower—only 22 percent worry about bullying, and 27 percent worry about being physically harmed.
Does this mean Gen Z is uniquely careful to prevent just that type of information from being exposed online? Not exactly. They talk more frequently to strangers online, they more frequently share personal information on social media, and they share photos and videos on public forums more than anyone—all things that leave a trail of information that could be gathered against them.
Today, on the Lock and Code podcast with host David Ruiz, we drill down into what, specifically, a Bay Area teenager is afraid of when using the internet, and what she does to stay safe. Visiting the Lock and Code podcast for the second year in the row is Nitya Sharma, discussing AI "sneak attacks," political disinformation campaigns, the unannounced location tracking of Snapchat, and why she simply cannot be bothered about malware.
"I know that there's a threat of sharing information with bad people and then abusing it, but I just don't know what you would do with it. Show up to my house and try to kill me?"Tune in today for the full conversation.
You can read our full report here: "Everyone's afraid of the internet and no one's sure what to do about it."
You can also find us on Apple Podcasts, Spotify, and whatever preferred podcast platform you use.
For all our cybersecurity coverage, visit Malwarebytes Labs at malwarebytes.com/blog.
Show notes and credits:
Intro Music: “Spellbound” by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Outro Music: “Good God” by Wowa (unminus.com)
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