Local Business Stories by Alignable: Careers, Entrepreneurship, Local Business and Small Business - Ep #11: How To Use Daily Deal Marketing for Massive Profits with Stacey Riska From Daily Deals for Massive Profits

Ep #11: How To Use Daily Deal Marketing for Massive Profits with Stacey Riska From Daily Deals for Massive Profits

08/01/16 • 15 min

Local Business Stories by Alignable: Careers, Entrepreneurship, Local Business and Small Business

We are excited to have Stacey on to show us how she leverages sites like Groupon and Living Social to help small businesses increase their reach, advertising, and exposure. We also discuss integration strategies for building customer retention with customers that come in for daily deals.

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Ep #10: The Value of Content Marketing for Small Businesses with Rieva Lesonsky of GrowBiz Media

Tune in to learn about learn about alternative funding sources and why small businesses have a treasure trove of resources available to them beyond banks and the SBA. We also dig into the differences between marketing and advertising and just why small business owners need to focus on a content marketing strategy.

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Ep #12: Custom Service Turns Around a Failing Business with Steve Dreiling of EaglesNest Wood and Pottery Shop

Today, we're talking with Steve Dreiling from EaglesNest Wood and Pottery Shop.

Steve talks about his experience buying an existing business on the verge of failure. By adding his custom approach to woodworking and pottery, Steve has been able to turn the business around. In addition to the custom development service, he added a component to the business model that encouraged customers to create and sell their own products. Attracting pottery and woodworking enthusiasts with the space and equipment made available to the public has created a sense of community within his local business.