S01 E11 - Kai Davis helping freelancers get more clients with outreach

Outreach is focused on building and maintaining relationships.

When outreach is done correctly, when it does come time for the pitch, it won’t seem sales-y because it will just be the natural course of the conversation and relationship.

What you’ll learn about in this show:

• How to think about the 4th or 5th sale not the first with outreach
• Repeatable system for outreach
• Difference between cold and warm outreach
• How to research for an outreach campaign
• How to generate more projects from the first project with a simple email
• Does your marketing reflect your most current understanding of your target market?
• Your objectives should be in your top, middle, and bottom of your marketing funnel