Episode 3: Growing your practice using LinkedIn with Ben Westerby
01/19/24 • 32 min
Here’s Episode 3 of my podcast series taken from my 105th 15 Minutes for Accountants & Bookkeepers LinkedIn Live Show which aired on LinkedIn on 10th January 2023
This week I get to speak with entrepreneur and accountant Ben Westerby. We find out about his journey from the corporate world to founding his own business.
Ben specializes in offering part-time financial director services to small businesses, providing a unique blend of financial support, coaching, and mentoring. This approach sets him apart, catering to businesses that may not require a full-time financial resource but still seek strategic guidance for growth.
We also delve into Ben's successful utilization of LinkedIn for marketing. He shares insights into his engaging content strategy, reaching out to businesses he has worked with before and leveraging his network to build brand awareness.
We also dig deep into Ben's transition into video content, starting with humorous Friday jokes and evolving into diverse and engaging videos. The positive responses and business opportunities that stemmed from this unconventional approach highlight the effectiveness of authentic and enjoyable content in the entrepreneurial space.
If you want to know more, then tune in.
Name: Ben WesterbyEmail: [email protected]: Westerby ConsultancyLinkedIn: Ben Westerby
Bio:
Portfolio Finance Director and Business mentor, best known for posting jokes on LinkedIn every Friday, showing accountants have a sense of humour even if they don't have funny jokes.
You can view the full LinkedIn episode HERE
Connect with Ashley on LinkedIn
My Website https://just.15mins.day
Here’s Episode 3 of my podcast series taken from my 105th 15 Minutes for Accountants & Bookkeepers LinkedIn Live Show which aired on LinkedIn on 10th January 2023
This week I get to speak with entrepreneur and accountant Ben Westerby. We find out about his journey from the corporate world to founding his own business.
Ben specializes in offering part-time financial director services to small businesses, providing a unique blend of financial support, coaching, and mentoring. This approach sets him apart, catering to businesses that may not require a full-time financial resource but still seek strategic guidance for growth.
We also delve into Ben's successful utilization of LinkedIn for marketing. He shares insights into his engaging content strategy, reaching out to businesses he has worked with before and leveraging his network to build brand awareness.
We also dig deep into Ben's transition into video content, starting with humorous Friday jokes and evolving into diverse and engaging videos. The positive responses and business opportunities that stemmed from this unconventional approach highlight the effectiveness of authentic and enjoyable content in the entrepreneurial space.
If you want to know more, then tune in.
Name: Ben WesterbyEmail: [email protected]: Westerby ConsultancyLinkedIn: Ben Westerby
Bio:
Portfolio Finance Director and Business mentor, best known for posting jokes on LinkedIn every Friday, showing accountants have a sense of humour even if they don't have funny jokes.
You can view the full LinkedIn episode HERE
Connect with Ashley on LinkedIn
My Website https://just.15mins.day
Previous Episode
Episode 2: Health for Accountants and Bookkeepers with Elaine Godley
Here’s Episode 2 of my podcast series taken from my 104th 15 Minutes for Accountants & Bookkeepers LinkedIn Live Show which aired on LinkedIn on 10th January 2023
This week I get to speak to Elaine Godley who has moved from senior roles in large organisations to transition to helping our Accountants & Bookkeepers.
In the chat, Elaine shares her personal struggle with cancer and a kidney disease that was deemed incurable. As she shared her battles, we find out about her resilience and determination to navigate life's challenges.
We also touch on DISC profiling, typically used for business dynamics, and how she uses it in the realm of health and wellbeing.
We also find out the ten essential life balance elements. From the delicate equilibrium of work and home to the profound impact of beliefs and emotions, Elaine painted a holistic canvas of health. Each element is a brushstroke in the masterpiece of her philosophy.
Elaine's story wasn't just about her; it was a call to action. The podcast concluded with a promise—a sequel on February 13th, diving deeper into DISC profiling. Make sure you join us for that LIVE on YouTube at 12:30pm
Elaine Godley
- Email: [email protected]
- Website: https://elainegodley.com/
- LinkedIn: https://www.linkedin.com/in/elainegodleythediscprofiler/
- Facebook Group: https://www.facebook.com/groups/perfecthealthwellnessclub
- Phone: 0044 7934 898 722
Bio:
Elaine has beaten stage 4 cancer, 3 other types of cancer, and an incurable kidney disease naturally, all while enjoying a fascinating journey through many adventures. A former CEO of legal practices and COO with EY (formerly Ernst & Young), Elaine supports leaders of professional services organizations to improve team dynamics and performance through optimizing health and well-being. She is a multi-award-winning health mentor and DISC profiler, public speaker, and author.
Fun Fact:
"I love red wine, and for the first time ever, I am doing a DRY January. Let's see how I get on!"
You can view the full LinkedIn episode HERE
Connect with Ashley on LinkedIn
My Website https://just.15mins.day
Next Episode
Launching a Podcast Episode FOUR of Four with Gary Jones
Here's the Fourth and Final episode of a short series of just 4 podcasts where I am speaking with Gary Jones from Grow Radio, a podcast professional.
Whether you're a podcasting novice or looking to elevate your existing show, this episode is a goldmine of practical tips and real-world examples. Gary's expertise, combined with lively discussions, makes this a must-listen for anyone passionate about podcasting.
I’m launching a new podcast and Gary has been helping me over the last four weeks. We’ve gone from no podcast to one that is out in the world.
You can listen in and find out how easy it is to start a podcast. Join us live on YouTube each Tuesday at 12:30pm GMT to get involved and ask your specific questions.
Over the last four weeks, we explored the following topics in great detail.
Why Have a Podcast
Getting Started
Editing Insights:
Audience Interaction:
Launching Your Podcast:
In this week's episode, we discussed the following topics
- Marketing Mastery: We spoke about the effective strategies to market your podcast. From leveraging your community to engaging with broader networks.
- Future-Proofing Your Podcast: Gary gives expert advice on evolving your podcast, discussing potential avenues like live events, book publishing, and expanding your content's reach.
- Monetization Strategies: Learn how to subtly integrate monetization into your podcast without compromising content quality.
How to Connect:
Email: [email protected]
Website: https://growradio.uk
LinkedIn: https://www.linkedin.com/in/gary-jones-b876985a/
Instagram: http://instagram.com/growradiouk
About Gary:
Gary is passionate about Podcasting and wants everyone to feel like they can have one regardless of budget or technical skills!
You can view the full LinkedIn episode HERE
Connect with Ashley on LinkedIn
My Website https://just.15mins.day
Sign up to my next workshop at
Here's my free things coming up https://15mins.day/learn
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