E.110 - The Art & Science of Interpening Ft. Max Montrose, Founder of Trichome Institute

01/21/21 • 76 min

If you caught Episode 109 with Max Koby of ABSTRAX he shared an exclusive story about “Man Vs. Machine” where ABSTRAX was able to test their terpene R&D with a man who has expressed he can determine cannabis strains based off “interpening”. Lit & Lucid were able to sit down with this man, Max Montrose, Founder of Trichome Institute who created the art and science of the cannabis sommelier, formally known as Interpening. Through years of personal experience and his own R&D Max has created a program in which you can determine the quality and effects of cannabis with your eyes, nose, and knowledge.

We sit down with Max to discuss how he became aware of this skillset, as he’s always had the ability to speak to plants since he was younger allowing him to have a great connection to Mother Nature than many of us do. He expresses how difficult it has been to get others to understand how Interpening works since the industry has been conditioned to inaccurately denote cannabis strains by “indica” “sativa” “hybrid”. We discuss the accuracy of his skillset and certification and how it has the ability to shift the cannabis industry for the better.

If you've always wondered how the Freemason's feel about plant medicine Max provides us with his insight + he tells us what he really thinks about Hamilton's Pharmacopeia.

Tune in now to learn from Max Montrose about the power and future of Interpening on the cannabis industry and how you too could become a sommelier through the Trichome Institute.

If you've always wondered how the Freemason's feel about plant medicine Max provides us with his insight + he tells us what he really thinks about Hamilton's Pharmacopeia.

Tune in now to learn from Max Montrose about the power and future of Interpening on the cannabis industry and how you too could become a sommelier through the Trichome Institute.

Previous Episode

E.109 - The Future of Terpenes & Cannabis Quality Analytics Ft. Max Koby, Founder of ABSTRAX Tech

Prepare to have your mind blown in this episode of Lit & Lucid as we discuss the future of terpenes with Max Koby, CEO of ABSTRAX Tech. Max and his team at ABSTRAX are pioneering terpene driven sensorial experiences to help shape the cannabis industry into the future. We learn more about the process of botanical extraction to create intricate terpene flavor profiles and how companies can utilize these terpenes in their products to create specific experience driven outcomes. Max tells us about the exciting experiment his team did with Max Montrose of the Trichome Institute, candidly deemed "Man vs. Machine" where both parties were able to further legitimize their findings in the field. Stay tuned for the next episode where we follow up with Max Montrose about his background as an Interpener.

If you are interested in learning about terpenes and are ready to get really in-depth and lucid on the topic this episode is for you!

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Next Episode

E.111 Creating A Vibe: Cannabis, Backbone & Northern Nights Music Festival ft. Co-Founder Peter Huson

Tune in to Episode 111 featuring Peter Huson, Chief of Operations at Backbone. We discuss Peter's educational background and how that journey led him to the cannabis industry. We chat about his experience as an Aerospace Engineer for government contracts working with NASA and the project he worked on at Los Alamos National Laboratory.

Peter has always had a passion for live music and became the Co-Founder of Northern Nights Music Festival in California in 2013. Peter recognized that many attendees were cannabis consumer's however they didn't have a way to legally consume on site while mostly all festivals offered beer gardens for alcohol consumers. Peter wanted the attendees of NNM to have a different experience so he worked alongside local regulators and co-authored AB2020 granting Northern Nights the go-ahead to be the first festival to offer legal cannabis sales. Peter also describes the potential for a psychedelic consumption section at future festivals as laws and guidelines continue to evolve. While the pandemic put a damper on 2020's plans Peter has high hopes for the festival in 2021.

Check out Northern Nights Festival to learn more and to stay up-to-date on the 2021 festival tentatively scheduled for July 16-18th!