Ep 7. How Showing Up on Twitter and Being Authentic Got Karol Rodriguez A Start With Maybelline
04/11/24 • 56 min
Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online.
Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets authenticity online. If you have ever wondered "What if a brand sees this?" before hitting post, you have a lot in common with Karol. Pull up a chair and your makeup bag (Karol goes through theirs) while Sonia helps tell this unique and vulnerable story.
Follow Karol on Instagram and TikTok
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online.
Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets authenticity online. If you have ever wondered "What if a brand sees this?" before hitting post, you have a lot in common with Karol. Pull up a chair and your makeup bag (Karol goes through theirs) while Sonia helps tell this unique and vulnerable story.
Follow Karol on Instagram and TikTok
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
Previous Episode
Ep 6. "Your Why, Has to Be Bigger Than You" How Michelle Spieler Keeps Showing Up Despite Dwindling Deals For Mature Beauty Creators
We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing strategy.
As always Michelle brings tons of value and inspiration for beauty creators of any age.
Shop Michelle's Collab with MOB beauty Here.
Follow Michelle on IG, TT & Subscribe on YouTube (she is so close to 100K!)
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
Next Episode
Ep 8. Lipservice Creator Hotline and 5 Questions with Amanda Suarse
Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel, see info on how to join below!
In addition, Sonia interviews micro-creator, Amanda Suarse about her journey as a creator with 2,000 followers on Instagram and 4,000 followers on TikTok, we dive in on what this beauty creator is doing to show up more effectively as a beauty content creator.
Follow Amanda on Instagram and TikTok
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
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