Ep 15. From Creator to CEO, How Susan Yara Sees the Influencer Marketing Industry
06/13/24 • 47 min
Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership.
If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute!
Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup.
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership.
If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a minute!
Please support Susan and Naturium by following along on social media and subscribing to Susan’s YouTube Channel @MixedMakeup.
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
Previous Episode
Ep 14. Five Questions with @ElenaDuqueBeauty and Lipservice Creator Hotline
Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and what it's like to lose motivation as a creator.
Elena's favorite follows:
Erin Parsons
Painted By Spencer
Erin Dugan Jurchak
In the second part of the segment, the lipservice creator hotline is open! Sonia answers two listener questions:
1. How can I plan my content and pitching around the "beauty calendar"?
2. What's the appropriate way to disclose a gifted partnership with a third party marketplace?
Want to have your question answered on the creator hotline? Join lipservice world on Geneva and drop your question in the chat! It's that easy (and free!).
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
Next Episode
Ep 16. Five Questions with Kailey Waskall of @occupationbeauty & All About Spark Ads on the Creator Hotline
Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and is well on her way to achieving it.
Join us in the episode to hear about what it's like to be a creator with a such a specific niche and what goals she has for the future.
-- Follow Kailey on IG & TT to show her some love.
In this segment of Lipservice Creator Hotline, you'll get the 101 on Spark Ads. What are they? How do you charge for them? What do you need to know? If you are a creator on TikTok of ANY SIZE, you'll want to listen up to this important briefing on a frequently asked topic. Sonia dives in on the nitty gritty and you'll walk away feeling more confident should a brand ask for your Spark Code in the future. PS- Sonia's dog, Buddy, makes a snoring cameo in this segment ;)
Creators mentioned in Kailey's interview:
@s.andromedae
@radiantlygolden
@aprillockhart
—
If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:
Join lipservice world, the free community helping beauty creators connect and elevate.
Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.
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