Episode 11: Insights on Sales and Design Evolution
01/21/25 • 43 min
In this episode, Avi Mor and Lisa Reed have a captivating discussion with Richard Wyton of Louvers International. As a veteran of the lighting industry, Richard shares his expansive career journey, along with perspectives on the evolution of lighting design. Can passion and historical knowledge help drive innovation within the field? The discussion covers the rise of LED technology, which has increased competition but often at the expense of quality. Design quality must be balanced with cost considerations, particularly in an industry where passion for creating and maintaining high-quality lighting solutions remains paramount. The conversation also delves into the complexities of lighting maintenance and the role of historical understanding in informing modern design. Richard advocates for a thoughtful approach that integrates environmental considerations and supports long-lasting, effective lighting systems.
In This Episode:
- (03:00) Richard's journey through the lighting industry, from trainee to leadership roles, his passion for the American lifestyle, and current role with Lubbers International
- (08:42) Evolution of lighting industry, challenges in selling decorative lighting, quality and passion in professionals
- (14:17) The Shift Towards LED Lighting, facing competition and challenges with LED technology, maintenance and global sourcing
- (19:32) Understanding product design, creating in-house maintenance, financial credibility, and the transformative power of lighting controls in commercial and industrial projects
- (29:00) Understanding historical fixtures, avoiding over-lighting, and balancing lighting needs with environmental considerations
- (39:52) Passion in design – successful products, with a focus on sustainable methods, improving communication, spreading awareness
- Like and subscribe to hear all of our informative upcoming episodes!
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:Louvers International www.louversintl.com
Richard Wyton https://www.linkedin.com/in/richard-wyton-mies-iald-aee-061a81b/
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design, Inc. http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Thank you to our sponsor Insight Lighting
In this episode, Avi Mor and Lisa Reed have a captivating discussion with Richard Wyton of Louvers International. As a veteran of the lighting industry, Richard shares his expansive career journey, along with perspectives on the evolution of lighting design. Can passion and historical knowledge help drive innovation within the field? The discussion covers the rise of LED technology, which has increased competition but often at the expense of quality. Design quality must be balanced with cost considerations, particularly in an industry where passion for creating and maintaining high-quality lighting solutions remains paramount. The conversation also delves into the complexities of lighting maintenance and the role of historical understanding in informing modern design. Richard advocates for a thoughtful approach that integrates environmental considerations and supports long-lasting, effective lighting systems.
In This Episode:
- (03:00) Richard's journey through the lighting industry, from trainee to leadership roles, his passion for the American lifestyle, and current role with Lubbers International
- (08:42) Evolution of lighting industry, challenges in selling decorative lighting, quality and passion in professionals
- (14:17) The Shift Towards LED Lighting, facing competition and challenges with LED technology, maintenance and global sourcing
- (19:32) Understanding product design, creating in-house maintenance, financial credibility, and the transformative power of lighting controls in commercial and industrial projects
- (29:00) Understanding historical fixtures, avoiding over-lighting, and balancing lighting needs with environmental considerations
- (39:52) Passion in design – successful products, with a focus on sustainable methods, improving communication, spreading awareness
- Like and subscribe to hear all of our informative upcoming episodes!
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:Louvers International www.louversintl.com
Richard Wyton https://www.linkedin.com/in/richard-wyton-mies-iald-aee-061a81b/
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design, Inc. http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Thank you to our sponsor Insight Lighting
Previous Episode
Episode 10: Lighting Up Presentations: Design, Technology, and Advocacy
Curious about how modern lighting design blends technological advancements with historical elements? Discover how the St. Louis Arch's evolving lighting designs tell a story of innovation and tradition in our latest episode.
Avi Mor and Lisa Reed celebrate nearing 500 followers of the Lighting Matters podcast, and reflect on our unexpected path. Tune in to hear personal stories and insights from significant presentations, such as the presentation given at the ASLA National Conference. As we dig into the evolution of lighting technology, we spotlight fascinating projects like the 25-year history of lighting upgrades to the St. Louis Arch, and the transformation of the Chicago Post Office with LED upgrades. We also discuss the essential role of collaborative advocacy in the industry. Your feedback is invaluable, and we invite you to share your thoughts on LinkedIn, join the conversation, and help us shine a light on the dynamic world of lighting design.
In This Episode:
- (00:00) Lighting Matters podcast - reflecting on the journey, presentations at 2024 conferences, the St. Louis Gateway Arch, and technological advancements through the years
- (13:54) DALI vs. Ecosystem, DALI lighting control standard's benefits, cost-effectiveness, and evolution in the industry, discussed at the recent summit for broader adoption
- (18:10) Language and terminology updates & clarification
- (23:58) Standardized certification for lighting products, DMX vs DALI 2, third-party certification, common issues, ease of installation, scheduling challenges
- (41:07) Integration of LED lighting control, evolution of lighting technology from metal halide to LED, maintaining design aesthetic in iconic buildings, and advocating for recognition of lighting designers
- (46:37) Lighting Advocacy and Collaboration - Lisa and Avi discuss advocating for each other, the value of feedback, and gratitude for listeners.
- Like and subscribe to hear all of our informative upcoming episodes!
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
ASLA Conference
IALD Enlighten America Conference
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design, Inc. http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
Next Episode
Episode 12: The Evolving Role of Light in Architecture
In this episode, Avi Mor and Lisa Reed chat with Giulio Pedota, IALD, LC, LEED AP, and Principal at Schuler Shook. Giulio shares his fascinating journey from computer programming in Venezuela to becoming a renowned figure in architectural lighting design. Giulio, Avi and Lisa discuss the unique blend of art and technology required in lighting design. From the irreplaceable expertise of skilled designers vs. software-generated visualizations, to the importance of real-world mock-ups, a collaborative relationship between architects and lighting designers is key to achieving aesthetic and functional goals. Giulio feels a great optimism about the future of the industry, particularly with advancements in LED technology and DALI controls. Tune in to hear insights on the transformative power of lighting design in enriching human experiences within architectural environments.
In This Episode:
- (00:00) Giulio’s path to the lighting industry
- (11:15) Observing lighting in real-world contexts, the intricate balance between architectural visualization tools and the practical expertise
- (16:34) Lighting design expertise, mock-ups to address challenges such as light distribution and shadows, design software, the complex interplay between art and science in the field
- (29:00) Pushing architectural boundaries with lighting, collaborations with leading architectural firms to overcome technical challenges and enhance spaces, ensuring that lighting complements rather than competes with architectural elements
- (34:00) Innovative solutions for technical and mechanical challenges, human-centric design, the Pompidou
- (42:05) Architecture that accounts for lighting design, growing recognition of lighting designers' transformative impact
- (48:10) Optimistic outlook on the future of lighting design innovations
- Like and subscribe to hear all of our informative upcoming episodes!
About the show:
Lighting Matters is hosted by Lisa Reed and Avi Mor. In each episode, we’ll dig deep into the meticulous process of creating lighting design for architecture, showcasing industry leaders who balance artistic creativity with technical precision, and listen as they share their successes and challenges in architectural lighting design.
Resources:
Giulio Pedota LinkedIn https://www.linkedin.com/in/giulio-pedota-iald-lc-leed-ap-95056b5/
Schuler Shook http://schulershook.com/
Gary Steffe Lighting Design https://www.gsld.net/index.html
Lighting Matters Podcast Linkedin https://www.linkedin.com/company/lighting-matters-podcast/
Lighting Matters Podcast YouTube Channel https://www.youtube.com/channel/UCbLkEKnB8XgSXoeDY0T8t3w
Lisa Reed https://www.linkedin.com/in/lisa-j-reed-b198154/
Reed Burkett Lighting Design http://www.rbldi.com
Avraham Mor https://www.linkedin.com/in/avrahammor/
Morlights https://www.morlights.com/
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