Leveraging Thought Leadership | Stan Lepeak | 234

06/28/20 • 28 min

Today’s guest is Stan Lepeak. he is the founder and Chief Research Officer at Lepeak LLC. Previously he served as head of marketing research and thought leadership for KPMG consulting and global head of marketing research and thought leadership at EquaTerra. Stan has more than 20 years of experience in developing and researching thought leadership. Stan shares with us the difference between working at the back of the house vs client-facing, as well as what can slow down or speed up the process of moving thought leadership between the two.

Stan guides us through what content developers should be thinking about to grab the attention of busy executives and why you are wasting your time if you don’t have a next-step build into your conversation.

We end the conversation with Stan giving three great pieces of advice for anyone developing thought leadership for their organization.

If you are looking to join your organization's thought leadership team this episode is for you!

Three Key Takeaways:

The key differences between qualitative and quantitative thought leadership.
Where to find new voices for your organization's thought leadership team.
Why thinking about thought leadership from the view of the consumer is important.

We end the conversation with Stan giving three great pieces of advice for anyone developing thought leadership for their organization.

If you are looking to join your organization's thought leadership team this episode is for you!

Three Key Takeaways:

The key differences between qualitative and quantitative thought leadership.
Where to find new voices for your organization's thought leadership team.
Why thinking about thought leadership from the view of the consumer is important.

Previous Episode

Leveraging Thought Leadership | Cassie Solomon | 233

Today’s guest is Cassie Solomon, CEO of The New Group and co-author of Leading Successful Change.

Cassie shares her experience as a co-author with Gregory Shea and how his academic approach blends perfectly with her case study method. She also discusses revising the book to include more relevant cases from her own experiences.

Cassie talks about her next book and the pivot to helping clients navigate an uncertain future and how her expertise in change management fits perfectly into her emerging role as a futurist.

Three Key Takeaways:

How thought leadership can be used to navigate change in organizations.
Why blending two perspectives on the same thought leadership made for an incredible book.
What a futurist is and why thought leadership plays an important role.

Next Episode

Leveraging Thought Leadership | Srinivas Rao | 235

Today’s guest is Srinivas Rao, the founder of Unmistakable Creative, host of the long-running hugely popular Unmistakable Creative podcast. He is also the author of a number of books such as An Audience of One and The Small Army Strategy.

Srinivas has a candid conversation with us about the world of podcasts. We decrypt the imperfect information that is out there regarding podcasting and how it isn’t a get rich quick scheme. Srinivas and Peter discuss the levels of digital intimacy that can be created with an audience, and how a scripted conversation can actually be more stilted than a candid one that flows naturally.

Three Key Takeaways:

Why thought leaders might want a podcast and why it might not be the medium for you.
How thought leaders can create a higher level of digital intimacy with their audience.
Why telling a great story is the key for thought leaders to grab their audience.