Leveraging Thought Leadership | Ernie Humphrey | 230

06/14/20 • 20 min

Today’s guest is Ernie Humphrey, the Vice President of Thought Leadership at Stampli. Ernie was a long time treasury manager before becoming a Thought Leader and community builder for finance professionals. We talk about what it takes to build a community, how to build credibility, what content to use, and whether you should be monetizing the community you are building.

Three Key Takeaways:

How you can get an audience to take notice of your Thought Leadership?
What steps you can take as a Thought Leader to build a trusted community.
What you can do to build credibility as a Thought Leader.

Three Key Takeaways:

How you can get an audience to take notice of your Thought Leadership?
What steps you can take as a Thought Leader to build a trusted community.
What you can do to build credibility as a Thought Leader.

Previous Episode

Leveraging Thought Leadership | Thom Singer | 229

Today’s guest is Thom Singer, a renowned speaker on growth leadership, author of a dozen books including Batteries Not Included, and host of the podcast Cool Things Entrepreneurs Do.

Thom shares his journey from sales and marketing to Thought Leader and how he realized he wanted to be a keynote speaker. Thom details how he gets bookings and the various touchpoints he uses to stay on the radar of potential meeting planners. Peter and Thom discuss the sometimes difficult task of making both audiences and the planner who hired you happy.

Three Key Takeaways:

How a Thought Leader can follow up with potential clients.
The ways Thought Leaders can make the life of a meeting planner easier.
Why Thought Leaders doing speaking engagements should involve themselves in the conference beyond their stage time.

Next Episode

Leveraging Thought Leadership | David Baker | 231

Today’s guest is David C. Baker an advisor to entrepreneurial creatives worldwide who has written five books including The Business of Expertise and is the co-host of the podcast 2Bobs.

We start with David sharing the importance of positioning yourself as an expert in your field. We discuss having to say no and getting over the fear of lost opportunities. Then the conversation shifts to the practice of giving away your content and why you need to hold back on applied knowledge. Finally, we wrap up with tips on getting through rough times and coming out the other side without giving up the position you’ve built.

Three Key Takeaways:

Why Thought Leaders need to narrow their focus to create a better position.
How giving away your Thought Leadership can make closing a sale easier.
Why you should never water down your focus as a Thought Leader even when times are rough.