Why Clubhouse Will Fail

04/29/21 • 8 min

In today's episode, Eric continues his series on Clubhouse by explaining some of the major obstacles facing its success. He talks about how he became addicted to it, built up a following, and spent a significant amount of time on it, before dropping his usage by 90%. Hear about the problems with Clubhouse's execution, monetization, and follower retention, as competitors like Twitter and Facebook launch their own versions.

TIME-STAMPED SHOW NOTES:

[00:19] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:23] How Eric started using Clubhouse in December 2020.
[00:54] Clubhouse’s success among course-creators and coaches.
[01:26] How Eric ended up spending 30 to 40 hours a week on Clubhouse.
[02:12] Why Eric’s usage of Clubhouse dropped to 4 hours a week.
[02:41] The emergence and threat of copies by competitors like Twitter and Facebook.
[03:08] Copying may not kill you: Snap Chat / Snap is still successful despite being copied.
[03:33] The problem with Clubhouse’s android app.
[03:52] The threat of Clubhouse being ‘out-executed’ by its competitors.
[04:29] How people are not spending as much time on Clubhouse as they did in the past.
[04:32] The question of monetization.
[05:49] Despite its problems Eric hopes that Clubhouse succeeds.
[06:02] Let Eric know your thoughts in the comments, subscribe, and like.

Resources From The Interview:

Clubhouse

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Why Clubhouse Will Fail

TIME-STAMPED SHOW NOTES:

[00:19] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:23] How Eric started using Clubhouse in December 2020.
[00:54] Clubhouse’s success among course-creators and coaches.
[01:26] How Eric ended up spending 30 to 40 hours a week on Clubhouse.
[02:12] Why Eric’s usage of Clubhouse dropped to 4 hours a week.
[02:41] The emergence and threat of copies by competitors like Twitter and Facebook.
[03:08] Copying may not kill you: Snap Chat / Snap is still successful despite being copied.
[03:33] The problem with Clubhouse’s android app.
[03:52] The threat of Clubhouse being ‘out-executed’ by its competitors.
[04:29] How people are not spending as much time on Clubhouse as they did in the past.
[04:32] The question of monetization.
[05:49] Despite its problems Eric hopes that Clubhouse succeeds.
[06:02] Let Eric know your thoughts in the comments, subscribe, and like.

Resources From The Interview:

Clubhouse

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Previous Episode

This SEO Strategy Is Infinitely Better Than Link Building (Podcast version)

In today’s episode, Eric shares the SEO strategy that he has found to be significantly more valuable than link-building: relationships. Find out how he came to believe that content and links were the two most important things for SEO and the lengths he went to to get links before he realized that relationships were far more beneficial. Tuning in today, you’ll also learn how you can build relationships and establish networks that will get you links but also have a much bigger payoff in the long term.

TIME-STAMPED SHOW NOTES:

[00:13] An introduction to today’s topic.
[00:19] A breakdown of Eric’s businesses and how he came to believe that the two most important things for SEO are great content and links.
[01:00] Creating linkable assets, guest posts, directory links, and other things Eric did in the past to get links.
[01:44] How social media and email provide touch points for building relationships.
[02:03] Eric shares examples of the time-consuming nature of relationship building.
[04:08] Why you should focus on relationships rather than links.
[04:28] By fostering relationships, you're no longer just asking for links; you’re building a network and forming partnerships and collaborations.
[04:50] Some examples of how relationships have created networking opportunities for Eric.
[05:38] If you focus on long-term relationships, you get so much more than a short-term link.
[06:55] Why you should continue to create linkable assets, but prioritize the relationships over the links.

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:

Next Episode

Social Media Trends for 2021

Today on Leveling Up, Eric looks at the social media trends for 2021. He gives a breakdown of what’s growing in popularity and what’s declining or leveling out. He gives a breakdown of his five favorite social media platforms right now and provides some insightful advice as to where you should or should not be targeting your efforts right now in terms of growth potential, competition, and organic reach. To level up on your social media game, tune in today!

TIME-STAMPED SHOW NOTES:

[00:14] Eric introduces this topic with a breakdown of trends in the usage of each platform.
[02:28] Eric explains why he is most excited about YouTube.
[03:20] Why LinkedIn is currently Eric’s second favorite platform: organic reach is strong.
[03:40] Number three is Twitter: it enables Eric to interact with some of the smartest people in the world through DMs.
[05:00] Number four is podcasting.
[05:23] Why starting a blog in 2021 is a bad idea.
[05:33] How to choose which social media platform to target: Go for low competition and high organic reach.
[06:16] Start with one platform and branch out from there.

Resources From The Interview:

Pure Research

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu: