Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)

03/01/21 • 31 min

Today’s guest is Reed Duchscher of Night Media, a multimedia talent management company and creative outpost for the largest creators on the internet. Reed’s company has worked with people such as MrBeast, Typical Gamer, and other voices from the most influential of the influential. In today’s episode we talk about how Reed founded Night Media and the role he is playing in shaping the future of the content creator business model. Our conversation begins with Reed’s journey from working as an NFL sports agent to founding Night Media in 2015. From there, we talk about the dynamic between content creators and managers, what informs Night Media’s choice for who to work with, and the services managers can offer to creators on the back end. Reed gets into the value he is adding to the creator community through the Creator Economics podcast, the work he did with MrBeast in launching the MrBeast burger, and his vision to map the blueprint for how to turn creators into sustainable virtual digital companies. We talk about the different products that creators can sell, whether creators should take equity or cash in partnerships, why creator communities are more important than subscriber count, and a whole bunch more in today’s conversation. Be sure to tune into this one.

TIME-STAMPED SHOW NOTES:

[01:15] Introducing Reed Duchscher and his journey to working with content creators.
[02:22] The business model at Night Media; why it’s not built like an agency.
[03:10] How Night Media thinks about the types of clients it signs.
[04:39] Prioritizing engagement and community over subscriber count.
[06:10] What creators should expect from managers.
[07:07] Why creators need to be good at creating communities.
[08:38] Other creators Night Media is interested in/working with.
[10:35] Making a new blueprint for what creators can do with their fan base.
[10:50] The story of the development of the MrBeast burger.
[14:04] Some indications of the revenue MrBeast Burger is generating.
[15:21] Creator-focused educational content discussed in the Creator Economics podcast.
[17:08] Reed’s thoughts on content creators getting cash or equity on collaborations.
[20:03] Digital products and merchandise types open to creators.
[21:50] The business infrastructure opportunities most creators miss.
[22:45] Why creators are going to start having to raise capital.
[23:32] Spend and production team size on MrBeast videos.
[24:26] Blockchain and whether people will buy a small percentage of channels.
[25:48] How Reed connected with the team of creators he worked with.
[26:55] Favorite business tools of Reed’s.
[27:55] Reed’s favorite business book.
[28:20] The best way for people to find Reed online.

Resources From The Interview:

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Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)

TIME-STAMPED SHOW NOTES:

[01:15] Introducing Reed Duchscher and his journey to working with content creators.
[02:22] The business model at Night Media; why it’s not built like an agency.
[03:10] How Night Media thinks about the types of clients it signs.
[04:39] Prioritizing engagement and community over subscriber count.
[06:10] What creators should expect from managers.
[07:07] Why creators need to be good at creating communities.
[08:38] Other creators Night Media is interested in/working with.
[10:35] Making a new blueprint for what creators can do with their fan base.
[10:50] The story of the development of the MrBeast burger.
[14:04] Some indications of the revenue MrBeast Burger is generating.
[15:21] Creator-focused educational content discussed in the Creator Economics podcast.
[17:08] Reed’s thoughts on content creators getting cash or equity on collaborations.
[20:03] Digital products and merchandise types open to creators.
[21:50] The business infrastructure opportunities most creators miss.
[22:45] Why creators are going to start having to raise capital.
[23:32] Spend and production team size on MrBeast videos.
[24:26] Blockchain and whether people will buy a small percentage of channels.
[25:48] How Reed connected with the team of creators he worked with.
[26:55] Favorite business tools of Reed’s.
[27:55] Reed’s favorite business book.
[28:20] The best way for people to find Reed online.

Resources From The Interview:

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS F...

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How He Landed A Partnership Naval Ravikant By Building In Public & Creating A World-Class Book

Creating the Almanak of Naval Ravikant with Eric Jorgenson

Eric Jorgenson is a founding team member at Zaarly and is the brains behind The Almanack of Naval Ravikant. In today’s episode, we talk in great depth about Eric’s book, as well as the business and personal growth that came with writing it. We kick off the show by hearing about Eric’s background and discovering his business mindset and knack for creating opportunities. Eric tells us more about his early years and why he has to try every idea that comes into his mind. Turning our scope toward Eric’s book, we ask him about what he aimed to get out of it. Following this, we uncover Eric’s methods for cherry-picking the best, most useful content about Naval Ravikant, and the long process behind sieving through information and creating drafts. Eric’s book is nothing short of a huge success, and he goes on to tell us how he managed to collaborate with big names like Tim Ferriss and Jack Butcher. We also talk about the substance of his publication and why Eric chose to write a book instead of creating a collection of blog posts or an audiobook. He then notes his favorite aspects of his book and touches on other influential publications. To find out what these are and much, much more, be sure to tune into this episode!

TIME-STAMPED SHOW NOTES:

[00:16] Introducing today’s guest, Eric Jorgensen.
[00:35] Today’s topics of business and personal growth.
[00:50] Eric tells us about his background.
[02:01] What projects Eric worked on in San Francisco and the risks that came with them.
[03:10] How Eric came to realize he needed to be in San Francisco.
[03:53] How small experiments helped Eric get to a point where he could write a book.
[04:20] What Eric was aiming to get out of his book.
[05:55] How it felt when Eric received a physical copy of his book for the first time.
[06:39] Eric’s approach to pulling up all the best, most useful pieces of content.
[08:44] Hear about Eric’s publishing methods.
[10:19] How Eric got the likes of Tim Ferriss and Jack Butcher to be part of his project.
[11:19] Twitter DMs were part of Eric’s success in creating his book.
[12:14] Eric tells us about his 1,400 ratings and what it took to reach this number.
[13:42] How Eric feels about being the “Almanac” guy.
[15:33] Eric talks about how his relationship with Naval has evolved.
[18:42] The methods behind Eric’s book updates.
[19:53] Why Eric would choose to write a book over creating an audio book or blog.
[22:26] How Eric’s book has given back to him.
[25:05] Hear what Eric’s favorite philosophy book is.
[25:48] Eric’s best tool for business.
[26:33] The most compelling content that Eric has consumed recently
[27:31] That’s it for today!

Resources From The Interview:

Eric Jorgenson

Eric Jorgenson on LinkedIn

Eric Jorgenson on Twitter

Zaarly

Almanack of Naval Ravikant

Scribe Media

Jack Butcher

Tim Ferriss

Christian Murdy

Poor Charlie’s Almanack on Amazon

The System’s Bible on Amazon

Grain

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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