4 NEW Social Media Careers for 2021 & Beyond

06/10/21 • 7 min

If you’re looking for a new career, this episode is for you! From TikTok to Snapscan, LinkedIn, YouTube, and Podcasts, there have been a lot of developments in social media recently, and these platforms have evolved to the point where there is a need to develop new roles. Today on Leveling Up, Eric gives a breakdown of four new social media careers for 2021 and beyond; roles that even Eric is currently trying to fill in his own business. To find out what opportunities exist for you, or what new roles you may need to establish in your company, tune in today!

TIME-STAMPED SHOW NOTES:

[00:22] Eric introduces the topic by mentioning some of the recent developments across different social media platforms.
[00:45] The first new role: native writers who are really good at creating content for one specific platform.
[01:36] Short form video creator: for platforms like TikTok, Snapchat Highlights, YouTube Shorts, and Instagram Reels.
[02:20] Content refresher: Updating content that is performing well to improve SEO.
[03:03] Thumbnail creator: YouTube Thumbnails are as important as headlines.
[03:59] The importance of having people dedicated to specific channels.
[04:15] How to go about getting one of these jobs.
[04:51] Don’t forget to hit the subscribe and bell buttons.

Resources From The Interview:

MrBeast

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TIME-STAMPED SHOW NOTES:

[00:22] Eric introduces the topic by mentioning some of the recent developments across different social media platforms.
[00:45] The first new role: native writers who are really good at creating content for one specific platform.
[01:36] Short form video creator: for platforms like TikTok, Snapchat Highlights, YouTube Shorts, and Instagram Reels.
[02:20] Content refresher: Updating content that is performing well to improve SEO.
[03:03] Thumbnail creator: YouTube Thumbnails are as important as headlines.
[03:59] The importance of having people dedicated to specific channels.
[04:15] How to go about getting one of these jobs.
[04:51] Don’t forget to hit the subscribe and bell buttons.

Resources From The Interview:

MrBeast

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Previous Episode

Podcast Advertising Set To Reach $2B By 2023 - Here's What That Means For You

A recent report from the Internet Advertising Bureau indicates that US podcast revenues are skyrocketing and are projected to be at over $2 billion by 2023. Today on Leveling Up, Eric breaks down the most important points of this report. Tuning in you’ll hear how the figures in this report relate to Eric’s experiences in podcasting. Find out how brand advertising is approaching parity with direct response and what this means, which content genres are most popular among podcast advertisers, why D2C brands maintain the top advertiser category, and why bigger brands are now buying in. With the growth of the podcast industry and the low competition rates, discover what opportunities you may be missing in the podcast industry today.

TIME-STAMPED SHOW NOTES:

[00:26] An introduction to the recent report by the Internet Advertising Bureau on the growth of podcast advertising revenue.
[01:01] The types of sponsorships Eric gets for his Marketing School podcast.
[01:46] Why mid-rolls are more premium than pre-rolls and post-rolls.
[02:17] The most important shift: brand advertising is approaching parity with direct response.
[03:07] News as the top content genre for podcast advertisers.
[03:32] Other points from the article relating to D2C brands as the top advertiser category and bigger brands buying in.
[03:51] Eric’s thoughts on the opportunities that exist in podcasting.
[04:29] Don’t forget to hit the subscribe and bell buttons.

Resources From The Interview:

U.S. Podcast Ad Revenues Grew 19% YoY in 2020; set to exceed $1B this year and $2B by 2023

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu:

Next Episode

How To Make The Most of Twitter

While Twitter may be old, it is one of the places where some of the smartest and most successful people in the world engage with each other, and it is one of the most helpful social media platforms that exists today. In this episode, Eric gives us some tips on how to make the most of it. Tune in to hear about the power of Twitter advanced search, how to use tweet storms, other best practices, and even formatting tips, to help you level up your Twitter reach.

TIME-STAMPED SHOW NOTES:

[00:19] Why Eric believes Twitter is one of the most helpful social media platforms today.
[00:52] The first tip: how to benefit from Twitter advanced search.
[01:48] How you can make use of tweet storms.
[02:31] Why Eric would choose Twitter over blogging if he was starting today.
[02:44] Why you should post links in the comments instead of the tweets.
[03:16] Why you shouldn’t just retweet, you should reply.
[03:39] How to tag someone in a tweet so that it looks like a tweet and not a reply.
[04:01] Formatting tip: how to create bullets instead of dashes.
[04:14] Let Eric know if he missed anything, and subscribe.

Leave Some Feedback:

What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed

Connect with Eric Siu: