Small Bytes: Unravelling The Secrets of Brand Audits

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An explanation of the importance of brand audits.
In this episode, I describe how audits can be used to:

• Understand a brand's position
• Evaluate customer recall
• And to identify potential issues that a business might not have noticed.

I use brand audits to analyse three key areas:

• External branding
• Internal branding
• Customer experience

The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve.
It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.