Level Up Your Brand
Snapper Studio
This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
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Top 10 Level Up Your Brand Episodes
Goodpods has curated a list of the 10 best Level Up Your Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Level Up Your Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Level Up Your Brand episode by adding your comments to the episode page.
Small Bytes: Influencer Marketing VS SEO
Level Up Your Brand
01/16/24 • 7 min
In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building.
And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable.
SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales.
I have Remy Audette, from Sunday Best lined up to go into more detail on mixing brand strategy and SEO together to help grow your business.
00:00 Introduction and Rekindling Love for Website
00:48 Introduction to the Level Up Podcast
01:20 Understanding SEO and Its Importance
03:09 The Role of Luck in SEO Success
04:08 The Value of SEO vs Influencer Marketing
05:21 The Risks of Relying on Social Media Platforms
06:07 Integrating SEO into Your Brand Strategy
06:48 Building Trust and Confidence through SEO
Small Bytes: How to Set Ambitious Brand Goals
Level Up Your Brand
01/02/24 • 10 min
Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals.
We talk about:
- Accountability
- My brand goals for the year
- Why brand goals need to be broken down into tasks
- Setting stretch goals and deadlines to help you achieve them.
Small Bytes: Unravelling The Secrets of Brand Audits
Level Up Your Brand
12/30/23 • 7 min
An explanation of the importance of brand audits.
In this episode, I describe how audits can be used to:
- Understand a brand's position
- Evaluate customer recall
- And to identify potential issues that a business might not have noticed.
I use brand audits to analyse three key areas:
- External branding
- Internal branding
- Customer experience
The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve.
It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.
Is Your Business a Brand? Unveiling the Secrets of Brand Building
Level Up Your Brand
12/27/23 • 8 min
In this episode of the Level Up Your Brand Podcast, host Martin Sully, shares his Christmas experiences and discusses the concept of 'is your business a brand?'.
It includes:
- A Christmas day wrap-up
- A thought provoking question raised by Kevin Finn
- Where the identity of a brand comes from
- And highlights that to build a brand, it must be worked on daily
Merry Christmas – How to Bake Charisma & Personality into Your Brand
Level Up Your Brand
12/25/23 • 5 min
In this episode of the Level Up Your Brand Podcast, we discuss how baking a charismatic personality into a brand helps create meaningful connections to your audience.
We cover:
- How every person working in a brand becomes an extension of its persona
- The connection between a brand and its employees.
- And give you a practical tool to create a charismatic brand personality.
- We also the misconception that charisma and personality are limited to individuals, not brands.
Giving personality traits to a brand is not about manipulatively triggering emotions but facilitating engaging connections.
A quick Christmas Message
Level Up Your Brand
12/20/23 • 2 min
Snapper Studio and Martin want to announce limited availability for branding projects and podcasts due to Martin and his wife expecting a baby.
I want to personally thank listeners for their support and encourage them during the holiday season to reach out if they need help.
You can reach me on:
LinkedIn
Email – martin @ snapper . studio
Or through the Snapper Studio website
Reinventing the Future of Seafood – with Mathew Goddard of Aquacultr
Level Up Your Brand
12/17/23 • 56 min
In this episode, host we talk to Mathew Goddard from Aquacultr about creating a more efficient and sustainable system for seafood production.
Mat shares his journey from discovering a Barramundi farm for sale to establishing a sustainable fish farming model.
He emphasises on the need for sustainable, low footprint technologies and how his company, Aquacultr, seeks to revolutionise seafood farming.
We discuss the environmental and health implications of current seafood farming methods and the future for sustainable aquatic farming.
Mat also shares his aspirations for improving food security and leaving a positive impact on the environment, the food industry and people's lives.
LinkedIn – Mathew Goddard
Website – Aquacultr Sustainable Fish Farming Systems
AI and Its Impact on Branding: Current and Future Trends
Level Up Your Brand
12/08/23 • 30 min
Martin Sully, a brand strategist and founder of Snapper Studio, discusses the growing influence of artificial intelligence (AI) and machine learning on branding.
He explores the tools currently available that incorporate AI, including Chat GPT, photo editors, AI-generated logos and even the emergence of AI-assisted brand development tools.
However, he also emphasises that while AI can help streamline certain design processes and content generation, it can never replace the emotional and human touch in branding.
Martin believes AI will change the graphic design landscape over the next two years, including Adobe's potential move into providing AI-assisted brand development tools.
00:53 Introduction to the Podcast
01:17 Impact of AI on Branding
03:01 Exploring AI and its Limitations
04:02 First Experience with Generative AI
05:33 Understanding Emotional Branding
08:42 Current AI Tools in Branding
12:01 Real World Uses of Generative AI
12:13 The Role of AI in Podcasting
17:48 Adobe's AI Innovations
23:16 The Future of Branding with AI
28:48 Conclusion: AI's Role in Design and Branding
Episode 15 - Never Give Up with Jess Hodge
Level Up Your Brand
11/08/23 • 22 min
Recycling 20 tonnes of plastic saves enough electricity to power 54 houses for a year.
Yearly, it's reported that the world creates 460 million tonnes of plastic.
Let that sink in.
Luckily the world has smart entrepreneurs like Jess Hodge, from Resourceful Living, who are battling to solve the problem and create useful everyday solutions to reuse it.
Connect with Jess
Facebook - Resourceful Living
LinkedIn - Resourceful Living
Website - Resourceful Living
Baking Core Values into your Business with Rebekah McCutcheon of Fit Test Australia
Level Up Your Brand
01/29/24 • 52 min
We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety.
We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding.
FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing.
Bek emphasises the importance of ongoing employee development, adherence to core company values, and overcoming obstacles in business.
If you want to connect up with her – jump on her website – Fit Test Australia or reach out to her on LinkedIn.
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FAQ
How many episodes does Level Up Your Brand have?
Level Up Your Brand currently has 32 episodes available.
What topics does Level Up Your Brand cover?
The podcast is about Brand, Branding, Graphic Design, Marketing, Design, Podcasts, Brand Strategy, Arts and Business.
What is the most popular episode on Level Up Your Brand?
The episode title 'Small Bytes: Influencer Marketing VS SEO' is the most popular.
What is the average episode length on Level Up Your Brand?
The average episode length on Level Up Your Brand is 20 minutes.
How often are episodes of Level Up Your Brand released?
Episodes of Level Up Your Brand are typically released every 9 days, 12 hours.
When was the first episode of Level Up Your Brand?
The first episode of Level Up Your Brand was released on May 31, 2022.
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