Level Up Your Brand
Snapper Studio
This is the Level Up Your Brand Podcast. I'm Martin Sully, a brand strategist, designer and founder of Snapper Studio.
And, I'm on a mission to help you gain clarity and confidence in your brand.
I’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
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Top 10 Level Up Your Brand Episodes
Goodpods has curated a list of the 10 best Level Up Your Brand episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Level Up Your Brand for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Level Up Your Brand episode by adding your comments to the episode page.
Small Bytes: The Value of Real-Life Conversations
Level Up Your Brand
07/19/24 • 13 min
Martin Sully discusses the importance of networking and building a personal brand. He emphasizes the need to connect with people both online and offline, and highlights the value of real-life conversations. He also shares his experience with starting a networking group called Chatterbox and the benefits it brings to businesses. He encourages small wins and offers advice on creating content and building a personal brand.
Key Takeaways
- Networking is crucial for building a personal brand and expanding your reach.
- Engaging in real-life conversations with people can provide valuable insights and help in building relationships.
- Starting a networking group can be beneficial for businesses of all sizes.
- Creating content and building a personal brand requires consistency and finding a balance between polished and behind-the-scenes content.
Visit the Snapper Studio Branding Agency website
Small Bytes: Aligning Values with Execution
Level Up Your Brand
07/25/24 • 5 min
The conversation revolves around the importance of paying attention to the little details in business, particularly when it comes to aligning values with execution. The host shares a personal anecdote about a company he met that focused on renewable energy but had plastic-coated business cards, highlighting the disconnect between their values and their actions. The main takeaway is that every little detail matters, especially when trying to achieve sustainability goals or B Corp registration.
Key Takeaways
- Paying attention to the little details is crucial in business
- Aligning values with execution is important
- Every little detail matters, especially when it comes to sustainability
- B Corp registration requires attention to detail
Small Bytes: Maintaining Your Brand's Tone of Voice
Level Up Your Brand
08/01/24 • 9 min
In this episode, Martin Sully discusses how to maintain a brand's tone of voice. He explains the difference between brand voice and tone of voice, and emphasizes the importance of aligning the brand voice with the company's mission, values, and target audience. Martin also suggests creating a written style guide to maintain consistency in communication. He advises auditing past content to ensure it aligns with the brand's tone of voice and highlights the significance of authenticity in influencing purchase decisions.
Key Takeaways
- Brand voice and tone of voice are two separate things, with brand voice being consistent and tone adjusting based on the audience's emotional state.
- Align the brand voice with the company's mission, values, and target audience.
- Create a written style guide to provide guidance on communication.
- Audit past content to ensure consistency in tone of voice.
- Authenticity influences purchase decisions and builds stronger connections with customers.
Small Bytes: Discover the Hidden Depths of Brand Guidelines
Level Up Your Brand
08/08/24 • 9 min
Brand guidelines are the most important document for a business, as they control and maintain consistency in branding. They can go deep and include strategy, tone of voice, and messaging. Even small businesses should have brand guidelines to guide their brand identity. Not having brand guidelines can lead to issues like inconsistent colors and messaging. Brand guidelines help document and communicate shifts in target markets and prevent confusion. While it's not necessary to outline every detail initially, the minimum for brand guidelines is logos, fonts, and colours.
Key Takeaways
- Brand guidelines are essential for maintaining consistency in branding.
- They can include strategy, tone of voice, and messaging.
- Even small businesses should have brand guidelines.
- Not having brand guidelines can lead to issues like inconsistent colors and messaging.
- Brand guidelines help document and communicate shifts in target markets.
- The minimum for brand guidelines is logos, fonts, and colours.
Small Bytes: Reaching 2+ target audiences with one brand
Level Up Your Brand
08/15/24 • 8 min
In this conversation, Martin Sully addresses the question of how to maintain a unified brand identity and consistent message for a two-sided marketplace with two target markets. He suggests creating personas for each target market and gathering information about their demographics, interests, and problems. By integrating this information with the brand values and message, it is possible to create content that resonates with both target markets. The key is to use language that is simple and free of jargon. The brand identity should remain consistent, but specific pages or landing pages can be created to address the different needs of each target market.
Key Takeaways
- Create personas for each target market to gather information about their demographics, interests, and problems.
- Integrate the gathered information with the brand values and message to create content that resonates with both target markets.
- Use language that is simple and free of jargon to ensure the message is understood by both target markets.
- Maintain a consistent brand identity while creating specific pages or landing pages to address the different needs of each target market.
Need to better understand your target audience? Read our blog post: Attracting Dream Customers and Repelling Customers
Baking Core Values into your Business with Rebekah McCutcheon of Fit Test Australia
Level Up Your Brand
01/29/24 • 52 min
We're back from Christmas with a proper guest – Rebecca McCutcheon is the Managing Director of Fit Test Australia (FTA), a company that specialises in respiratory safety.
We dcusses her business's growth and how vital it is to learn from mistakes, uphold strong values, and maintain authenticity in both personal and business branding.
FTA have a mission to enhance people's health, and have just added new services such as spirometry, audiometry, and ear fit testing.
Bek emphasises the importance of ongoing employee development, adherence to core company values, and overcoming obstacles in business.
If you want to connect up with her – jump on her website – Fit Test Australia or reach out to her on LinkedIn.
Small Bytes: Influencer Marketing VS SEO
Level Up Your Brand
01/16/24 • 7 min
In this episode, we discuss the importance of Search Engine Optimization (SEO) in brand building.
And, although SEO can be confusing and expensive, it offers long-term benefits that outshine short-term marketing strategies like influencer marketing, which can be unpredictable and less controllable.
SEO should be a key component of any brand's website/marketing strategy and recommends integrating it with brand building to foster trust among consumers and eventually increase sales.
I have Remy Audette, from Sunday Best lined up to go into more detail on mixing brand strategy and SEO together to help grow your business.
00:00 Introduction and Rekindling Love for Website
00:48 Introduction to the Level Up Podcast
01:20 Understanding SEO and Its Importance
03:09 The Role of Luck in SEO Success
04:08 The Value of SEO vs Influencer Marketing
05:21 The Risks of Relying on Social Media Platforms
06:07 Integrating SEO into Your Brand Strategy
06:48 Building Trust and Confidence through SEO
Small Bytes: How to Set Ambitious Brand Goals
Level Up Your Brand
01/02/24 • 10 min
Just like you might set New Year's resolutions, the start of the year is the perfect time to set and track ambitious, achievable business goals.
We talk about:
- Accountability
- My brand goals for the year
- Why brand goals need to be broken down into tasks
- Setting stretch goals and deadlines to help you achieve them.
Small Bytes: Unravelling The Secrets of Brand Audits
Level Up Your Brand
12/30/23 • 7 min
An explanation of the importance of brand audits.
In this episode, I describe how audits can be used to:
- Understand a brand's position
- Evaluate customer recall
- And to identify potential issues that a business might not have noticed.
I use brand audits to analyse three key areas:
- External branding
- Internal branding
- Customer experience
The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve.
It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.
The Power of Listening to Customers with Joe McKay
Level Up Your Brand
07/04/24 • 61 min
Joe emphasises the importance of listening to customers and understanding their pain points to create effective marketing content. They also touch on the challenges and rewards of living and working in different countries and managing stress.
They then dive into a LinkedIn profile review, focusing on the profile photo, headline, about section, and activity section. They discuss the importance of making the profile iconic, clear, and using the header to focus on the target audience's pain points.
They finish by highlight the value of using documents and carousels to showcase expertise.
Takeaways
- Personal branding on LinkedIn involves creating a clear and compelling profile that addresses the pain points of your target audience.
- Listening to customers and understanding their needs is crucial for creating effective marketing content.
- AI can be a useful tool for brainstorming and generating new ideas, but it should not replace the human touch in content creation.
- Living and working in different countries can be challenging but also rewarding, providing opportunities for personal and professional growth.
- Running a business and managing stress can be challenging, especially with young children.
- A LinkedIn profile should be iconic, clear, and focused on the target audience's pain points.
- Using documents and carousels on LinkedIn can showcase expertise and engage viewers.
- Branding encompasses the long-term strategy of a business, while marketing focuses on spreading brand awareness and making sales.
- Creating scalable offerings can help diversify and expand a business.
Joe McKay LinkedIn
Joe's LinkedIn Playbook
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FAQ
How many episodes does Level Up Your Brand have?
Level Up Your Brand currently has 32 episodes available.
What topics does Level Up Your Brand cover?
The podcast is about Brand, Branding, Graphic Design, Marketing, Design, Podcasts, Brand Strategy, Arts and Business.
What is the most popular episode on Level Up Your Brand?
The episode title 'Small Bytes: Influencer Marketing VS SEO' is the most popular.
What is the average episode length on Level Up Your Brand?
The average episode length on Level Up Your Brand is 20 minutes.
How often are episodes of Level Up Your Brand released?
Episodes of Level Up Your Brand are typically released every 9 days, 12 hours.
When was the first episode of Level Up Your Brand?
The first episode of Level Up Your Brand was released on May 31, 2022.
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