
443: Mastering Visibility: Insights from LogTech Live with Shippeo
12/30/24 • 54 min
Eric Johnson & Chris Mazza of Shippeo talk about visibility, how big challenges in 2024 impacted the market, & overcoming data quality challenges.
IN THIS EPISODE WE DISCUSS:[06.06] A closer look at two key upcoming conferences: TPM 25 – listen out for a special discount! – and Journal of Commerce’s Breakbulk and Project Cargo.
[08.19] From an Uber Freight product launch to how technology is enabling companies to pursue smaller incidents of overbilling in freight payments, Eric dives into the big supply chain news of the week.
“They announced a product... which you might think looks like a product from Convoy, a company that’s now out of business, released a few years ago. And you’d be right.”
[14.12] An introduction to Chris Mazza, his career journey, and an overview of Shippeo.
“All of a sudden this thing called the internet happened (!), and it began to change the things ocean carriers did internally and how they began to view their customers externally.”
[17.51] From the Baltimore Bridge collapse to ongoing port strikes, the biggest challenges of 2024, and how they impacted the visibility market.
“At TPM last year you had Robert Gates speaking. And when you have somebody who’s basically a geopolitical and defence specialist speaking at what is arguably a transportation and supply chain conference, you know you probably have a problem.”
“People are realizing that the first requirement to resiliency in their supply chain is visibility. And, for the vast majority, they do that in an older, more outdated way. They may still be relying on systems or methodologies that were developed in the 90s or 2000s.”
[22.07] A closer look at visibility in the ocean and over-the-road markets, the different levels of demand and maturity, and the increasing focus on boosting ocean visibility.
“We’ve seen an enormous jump in the quality of the data, but at the same time, we’ve seen a huge degradation in the underlying service. The on-time performance, the scheduling integrity – it’s not good.”
[31.54] A listener question: Should we consider contingency planning as part of the visibility function?
[35.55] Carrier APIs – their role in accessing the best data and the challenge of navigating multiple layers of business relationships.
“APIs don’t clean data. But what they do, ideally, is provide you with easier access. The question in the market is: Are you going to get the best access to the best data via API, EDI or some other methodology?”
[40.04] How visibility can be used to prevent missing shipments.
[44.13] What Shippeo customers want when it comes to accessing, understanding, analyzing, and reporting their data.
[47.02] Chris’s favorite musician and why.
[49.18] Eric’s Dad joke of the week!
RESOURCES AND LINKS MENTIONED:Explore more industry news over on Journal of Commerce, and connect with Eric on LinkedIn.
If you enjoyed the show, there are lots more episodes of Logtech Live With Eric Johnson to explore. You can also hear Eric on episode 238, episode 300 and episode 420.
Eric Johnson & Chris Mazza of Shippeo talk about visibility, how big challenges in 2024 impacted the market, & overcoming data quality challenges.
IN THIS EPISODE WE DISCUSS:[06.06] A closer look at two key upcoming conferences: TPM 25 – listen out for a special discount! – and Journal of Commerce’s Breakbulk and Project Cargo.
[08.19] From an Uber Freight product launch to how technology is enabling companies to pursue smaller incidents of overbilling in freight payments, Eric dives into the big supply chain news of the week.
“They announced a product... which you might think looks like a product from Convoy, a company that’s now out of business, released a few years ago. And you’d be right.”
[14.12] An introduction to Chris Mazza, his career journey, and an overview of Shippeo.
“All of a sudden this thing called the internet happened (!), and it began to change the things ocean carriers did internally and how they began to view their customers externally.”
[17.51] From the Baltimore Bridge collapse to ongoing port strikes, the biggest challenges of 2024, and how they impacted the visibility market.
“At TPM last year you had Robert Gates speaking. And when you have somebody who’s basically a geopolitical and defence specialist speaking at what is arguably a transportation and supply chain conference, you know you probably have a problem.”
“People are realizing that the first requirement to resiliency in their supply chain is visibility. And, for the vast majority, they do that in an older, more outdated way. They may still be relying on systems or methodologies that were developed in the 90s or 2000s.”
[22.07] A closer look at visibility in the ocean and over-the-road markets, the different levels of demand and maturity, and the increasing focus on boosting ocean visibility.
“We’ve seen an enormous jump in the quality of the data, but at the same time, we’ve seen a huge degradation in the underlying service. The on-time performance, the scheduling integrity – it’s not good.”
[31.54] A listener question: Should we consider contingency planning as part of the visibility function?
[35.55] Carrier APIs – their role in accessing the best data and the challenge of navigating multiple layers of business relationships.
“APIs don’t clean data. But what they do, ideally, is provide you with easier access. The question in the market is: Are you going to get the best access to the best data via API, EDI or some other methodology?”
[40.04] How visibility can be used to prevent missing shipments.
[44.13] What Shippeo customers want when it comes to accessing, understanding, analyzing, and reporting their data.
[47.02] Chris’s favorite musician and why.
[49.18] Eric’s Dad joke of the week!
RESOURCES AND LINKS MENTIONED:Explore more industry news over on Journal of Commerce, and connect with Eric on LinkedIn.
If you enjoyed the show, there are lots more episodes of Logtech Live With Eric Johnson to explore. You can also hear Eric on episode 238, episode 300 and episode 420.
Previous Episode

442: On The Margins - How to Thrive Through Cost-Cutting and Corporate Changes
On The Margins: How procurement leaders can maintain supplier relationships, support teams, nurture trust and build resilience in volatile markets.
IN THIS EPISODE WE DISCUSS:[06.24] An introduction to Michael van Keulen, and what he loves about travel and spending time with the supply chain community.
“I love to connect, I take so much pride in what I get to do every day... Helping and playing a role in the community we’ve created keeps me energized.”
[08.31] From the opportunities in technology to big macro challenges, the issues that are top of mind for the procurement community right now, and why collaboration remains crucial.
“We’re excited about technology, there’s so much out there... Finding the right solution isn’t easy, but there’s a lot of attention now paid to technology in procurement.”
[12.48] Coupa’s Mind Your Business campaign.
[14.08] The importance of talking about how to thrive through cost-cutting and corporate changes.
[15.09] An introduction to Rendi Miller from GitLab, and what she loves about procurement.
“Like many people, I fell into procurement. And it’s served me so well because of the network of people I’ve met, friends that I’ve made. It’s a really unique group.”
[18.10] How to approach change and navigate transition, and Rendi’s personal experience of managing big corporate transitions.
“The one thing we can always count on is change. You need to be adaptable, and not be afraid of it... Have trust with your employees as a leader, and have a solid foundation built for your people, processes, and technology.”
[21.48] Rendi’s advice to her younger self for navigating change.
“Every time I’ve been through some sort of change, it’s really been for the better in the long run... You can’t be shortsighted.”
[25.14] The challenges Rendi faced, and lessons she learned, from managing corporate transitions.
[27.40] Rendi’s advice for procurement leaders to help maintain supplier relationships in the face of pressure.
“The time when you need them to step in and help you with a reduction is not the time to start building a relationship! The time to build relationships is right from the beginning... Treat them as partners instead of just vendors that work for you.”
[30.13] How leaders can support their teams emotionally during big changes.
[34.18] What procurement leaders can do now to improve resilience for the future.
[35.15] It’s trivia time! Three questions stand between an audience member and a brand new pickleball set.
[40.02] Coupa Inspire returns in 2025 – don’t miss your chance to meet Sarah and Michael in Las Vegas.
RESOURCES AND LINKS MENTIONED:If you enjoyed the show, there are plenty more episodes of On The Margins to explore, or check out 213: Manage Your Supply Chain Planning Smarter and Safer with Coupa.
Next Episode

444: Women In Supply Chain, Gina Anderson
Gina Anderson talks about her career journey; sitting on boards; mentorship; the power of reinvention; and why she's a self-confessed parcel fanatic.
IN THIS EPISODE WE DISCUSS:[05.54] An introduction to Gina and her role at Reveel.
[06.42] Gina’s career journey, and how she found supply chain.
“Someone early on took a chance on me... Ron wanted to bring me into his freight forwarding business to do sales. So I said: “Well, what does that look like – and what does it pay?!”
[08.24] Why Gina has entered her 7.0 era, and the power of reinvention.
“If you stay stagnant, it’s going to be really hard to feel fulfilled.”
[09.53] Why Gina took the leap from corporate America to entrepreneurship to found the Savii Group in 2010.
“It was powered by purpose. I wanted to help companies drive efficiencies within their supply chain, but then also take part of the money I was helping them save and reinvest that into their people and social good... I couldn’t do the corporate grind at that time in my life. Having kids and being able to create something that was purposeful and impactful was a gamechanger for me.”
[12.04] What Gina learned from entrepreneurship, and how to identify opportunities to pivot.
“If you pay attention, you’ll know when it’s time to pivot, when it’s time to take a passion and reinvent. Having an entrepreneurial spirit isn’t easy, it’s not something that everyone has. But recognize it if you do have it. Because it could be something spectacular.”
[13.47] Gina’s advice for successful networking.
“There’s no secret sauce – it’s just being curious!”
[16.02] From AI to a lack of transparency, the tech trends that supply chain teams need to pay attention to.
[18.55] Gina’s perspective on the industry and where businesses are at with big trends like data, technology, and business intelligence.
“It’s exciting – people are starting to get out of a fear-based mindset, and they’re willing to actually see and experience what’s out there.”
[21.09] Why Gina is a self-proclaimed parcel fanatic.
[22.18] Gina’s experience of sitting on boards, and her advice for others looking to get a seat at the table.
[26.17] Gina’s experience of mentorship, and her perspective on its importance.
“I’ve never had a mentor – but I love mentoring!”
[28.59] Gina’s advice for young professionals looking to build a career like hers.
[30.16] The future for Gina.
RESOURCES AND LINKS MENTIONED:If you enjoyed this episode and want to hear more from other long-standing women in supply chain, check out 342: Women in supply chainTM, Juliette Samson or 191: Women in supply chainTM, Lora Cecere.
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