Pip Arthur unpacks the Microsoft story, sharing how a new mission and cultural change has created the transformation they have become known for today
02/21/21 • 44 min
Growing up and studying in Brisbane, Pip Arthur graduated with a Bachelor of Business, majoring in Communications. Pip started her working career life on the Public Relations side, before being asked to lead both Marketing and Communications functions as the CMO and Communications Director at Microsoft Australia. Pip shares her insight on how she transitioned her career, using her 20+ years of storytelling craft to add to the broader transformation of Microsoft and work towards the new mission: “Empower every person and organisation on the planer to achieve more”.
In this episode, we discuss:
- Transitioning into broader based marketing, coming from a communications/PR start point, and the importance of that junction
- Overview of the Microsoft Business today, both globally and within Australia
- The Microsoft Transformation: what’s happened and Pip’s personal experience through that
- The Microsoft Brand and the intersection of purpose, mission, culture and brand
- The nexus between marketing in Microsoft AU and the global approach, and how Pip structures Microsoft AU’s marketing team
- The impact of the COVID 19 on marketing within Microsoft AU
Three Quick Questions:
- A business book you recommend? – Mindset – Carol Dweck
- Person to follow on social media or digital media? – Reid Hoffman’s Masters of Scale Podcast
- One on one dinner with a living person? – My mum – The borders have been closed for so long that it is has been that long since I’ve seen her!
To find out more visit https://www.microsoft.com/en-au/ or follow Microsoft Australia on social media:
- Facebook: Microsoft
- Instagram: @MicrosoftAU
- Twitter: @MicrosoftAU
Growing up and studying in Brisbane, Pip Arthur graduated with a Bachelor of Business, majoring in Communications. Pip started her working career life on the Public Relations side, before being asked to lead both Marketing and Communications functions as the CMO and Communications Director at Microsoft Australia. Pip shares her insight on how she transitioned her career, using her 20+ years of storytelling craft to add to the broader transformation of Microsoft and work towards the new mission: “Empower every person and organisation on the planer to achieve more”.
In this episode, we discuss:
- Transitioning into broader based marketing, coming from a communications/PR start point, and the importance of that junction
- Overview of the Microsoft Business today, both globally and within Australia
- The Microsoft Transformation: what’s happened and Pip’s personal experience through that
- The Microsoft Brand and the intersection of purpose, mission, culture and brand
- The nexus between marketing in Microsoft AU and the global approach, and how Pip structures Microsoft AU’s marketing team
- The impact of the COVID 19 on marketing within Microsoft AU
Three Quick Questions:
- A business book you recommend? – Mindset – Carol Dweck
- Person to follow on social media or digital media? – Reid Hoffman’s Masters of Scale Podcast
- One on one dinner with a living person? – My mum – The borders have been closed for so long that it is has been that long since I’ve seen her!
To find out more visit https://www.microsoft.com/en-au/ or follow Microsoft Australia on social media:
- Facebook: Microsoft
- Instagram: @MicrosoftAU
- Twitter: @MicrosoftAU
Previous Episode
Peter Levitan talks about how to build value and standout in today's agency landscape
This episode today is for agency owners and agency personnel.
Peter Levitan is the founder of Peter Levitan & Co and author of “The Levitan Pitch Buy This Book Win More Pitches”. He is a seasoned advertising agency business development consultant with 30 years of agency experience including building his own agency and managing business development at Saatchi & Saatchi Advertising Worldwide. He shares his insight from each stage of his career and how to build value to drive leads faster and stand out in today’s agency landscape.
In this episode, we discuss:
- The back story behind his career and how he came to build his own agency
- COVID and its role in accelerating trends such as digital transformation and remote working
- The process of reinventing yourself across varied career roles
- How agencies should assess opportunities as they arise
- The art of communication and presentation to perfect a successful pitch to clients
- Guidance for those who wish to exit the agency space and the importance of building agency value for sale
Three Quick Questions:
- A business book you recommend? – Chasing the light – Oliver Stone
- Person to follow on social media or digital media? – Neil Pate (He has a daily podcast ‘Marketing School’)
- One on one dinner with a living person? – Jennifer Lawrence – she makes engaging tik toks, she’s an actress and I think she’d make an absolutely delightful dinner companion!
To find out more visit https://peterlevitan.com/
Next Episode
Dan McGaw shares his insights into Martech environment, and the importance of the agility in picking up project management trends.
Dan is a seasoned veteran of growth marketing and analytics space. He is also the CEO and Founder of McGaw.io, a marketing technology and marketing analytics agency. He previously served as the Head of Marketing at Kissmetrics and spent time as a mentor at 500 Startups.
Dan is here to give insights into understanding Martech environment, building Martech stack and Customer Data Platforms (CDP). Tune in to learn the benefits of short-term investment in building the right infrastructure of data governance to pick up speed and join the ‘hipster stuff’ of Artificial Intelligence (AI) in couple of years. In addition to the many tools Dan recommends for integrating automation into your business processes.
Specifically, in this episode we discuss:
· What are the growth areas in the Martech space from the data governance tools to machine learning and AI
· How organisations should consider change management in their business processes
· Why it is important to organisations to have a vision and a plan on their landing point to decide what fit for purpose infrastructure and system they need to invest in
· The importance of the agility in picking up project management trends
· Different examples on types of CDPs
To lighten things up at the end, don’t miss Dan’s answers for the usual three quick questions:
- A business book you recommend? – The Hard Thing about Hard Things by Ben Horowitz
- Person to follow on social media or digital media? – His Linkedin, Scott Brinker, and The Marketoonist
- One on One dinner with a living person? – Melania Trump
If you like this episode you’ll love
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