Let's Talk Marketing
Adam Fraser
Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.
1 Listener
All episodes
Best episodes
Top 10 Let's Talk Marketing Episodes
Goodpods has curated a list of the 10 best Let's Talk Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Let's Talk Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Let's Talk Marketing episode by adding your comments to the episode page.
Rory Sutherland talks behavioral science and marketing
Let's Talk Marketing
02/23/20 • 81 min
Rory Sutherland, Vice-Chair of Ogilvy in the UK , TED Talks star and advertising legend discusses ‘unseen opportunities’ in consumer behavior and its impact on marketing outcomes.
1 Listener
Darryn Wallace talks brand strategy and the future of FMCG
Let's Talk Marketing
12/15/19 • 45 min
In this week's episode Darryn Wallace, Marketing & Innovation Director of Lion Dairy shares his insights on the role of innovation as part of the marketing suite, building a sustainable and competitive brand and the trends shaping the FMCG landscape.
Kylie Merritt talks disruption and the evolution of the media landscape.
Let's Talk Marketing
12/01/19 • 43 min
Kylie Merritt founder of Ausbiz discusses trust and transparency and all things in the media landscape, creating authentic content for your audience and understanding their unmet needs.
Clive Dickens talks content, freemium economy and Telco Marketing
Let's Talk Marketing
10/13/19 • 34 min
In this week's episode we hear from Clive Dickens on creating content that makes consumers feel, understanding consumer behaviour through the lens of the internet and business models for Telcos.
Seth Godin talks books, marketing and tribes
Let's Talk Marketing
07/14/19 • 37 min
Entrepreneur and writer, author of 19 best selling books, Seth Godin talks about three of his books, the power and influence of marketing and how it can harness ‘tribes’.
Amber Naslund talks driving reach and engaging digital content.
Let's Talk Marketing
01/19/20 • 41 min
Kicking off the first episode for 2020, podcast host Adam Fraser chats with long-time marketing nerd and LinkedIn Senior Consultant Amber Naslund, who debunks the myths on driving reach and engagement in LinkedIn.
Matt Jones talks about the pillars of marketing
Let's Talk Marketing
11/03/19 • 46 min
In this week's episode Matt Jones Co-founder or Four Pillars shares his story as an entrepreneur and unpacks the difference between running a business and building a brand.
Joseph Jaffe talks digital disruption and the future of marketing
Let's Talk Marketing
07/21/19 • 44 min
Serial author and entrepreneur Joseph Jaffe talks about the challenges facing large enterprises today and discusses the 4 methods to adopt to fight back: digital disruption, customer obsession, talent resurrection and corporate citizenship.
Mim Haysom talks marketing strategy
Let's Talk Marketing
06/23/19 • 40 min
CMO of Suncorp Mim Haysom talks all things marketing including agency v in house roles, brand strategy, balancing long term goals with short term targets, sponsorships and customer led business transformations. Great insights from the CMO of one of Australia's largest businesses.
Growing up and studying in Brisbane, Pip Arthur graduated with a Bachelor of Business, majoring in Communications. Pip started her working career life on the Public Relations side, before being asked to lead both Marketing and Communications functions as the CMO and Communications Director at Microsoft Australia. Pip shares her insight on how she transitioned her career, using her 20+ years of storytelling craft to add to the broader transformation of Microsoft and work towards the new mission: “Empower every person and organisation on the planer to achieve more”.
In this episode, we discuss:
- Transitioning into broader based marketing, coming from a communications/PR start point, and the importance of that junction
- Overview of the Microsoft Business today, both globally and within Australia
- The Microsoft Transformation: what’s happened and Pip’s personal experience through that
- The Microsoft Brand and the intersection of purpose, mission, culture and brand
- The nexus between marketing in Microsoft AU and the global approach, and how Pip structures Microsoft AU’s marketing team
- The impact of the COVID 19 on marketing within Microsoft AU
Three Quick Questions:
- A business book you recommend? – Mindset – Carol Dweck
- Person to follow on social media or digital media? – Reid Hoffman’s Masters of Scale Podcast
- One on one dinner with a living person? – My mum – The borders have been closed for so long that it is has been that long since I’ve seen her!
To find out more visit https://www.microsoft.com/en-au/ or follow Microsoft Australia on social media:
- Facebook: Microsoft
- Instagram: @MicrosoftAU
- Twitter: @MicrosoftAU
Show more best episodes
Show more best episodes
FAQ
What is the most popular episode on Let's Talk Marketing?
The episode title 'Rory Sutherland talks behavioral science and marketing' is the most popular.