Strategy is the identification of context.

In this episode I talk with Mark Kingsley. Having directed at companies such as Collins, Landor and Ogilvy he has a lot of experience. He also did a lot of design work for Blue Note, Atlantic and the Guggenheim museum. We talk about the history and future of strategy and design, Mark’s strategic work for Ogilvy and some really fun anecdotes.

You can find the full transcript below the sponsored message on this page.

We talk about:

The repositioning of Ogilvy

Collins, the agency

“Strategy is the identification of context”

How strategy and design are influencing each other

The difference between big agencies and small shops

Mark’s encounter with Massimo Vignelli

How you can design ‘the situation’

Why you shouldn’t present a logo on a tote bag.

The Pepe the frog meme

The target brand

The brand new conference

You can connect with Mark on his Linkedin or website.

I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.

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Here’s the full transcript

And a lot of it, you know a lot of it could. Possibly be I mean, I'm just kind of floating this as an idea just came to me that maybe the reason why a lot of strategy kind of sounds the same. It's because people don't really know what strategy is. Hey there first off. I want to take a minute to thank all our brief.

They've been sponsoring this podcast season and there are a bunch of amazing people hold a brief is an online environment that allows you to create better design briefs there set of easy and accessible through. Exercises allows me and the client to get on the same page very quickly. I suggest you go take a look yourself at all a brief.com.

In this episode I talk with markings Lee Mark is a well experienced guy. He has worked for Collins Lander and he has done some amazing work such as the repositioning of Ogilvy design work for Guggenheim blue note and a lot more Mark has some amazing stories to tell about his. Variances in the graphic and strategy world.

We talk about brand strategy logo design and a lot more so buckle up and let's start branding. Hi, my name is Mark Kingsley. I'm a creative director designer strategist educator writer and speaker based in New York City. All right, cool. Could you tell us a bit about your history? Where have you worked?

And what's your experience? I was trained as a graphic designer and I really wanted to become a record cover designer. That's all I wanted to do was just to record covers and when I got out of school, I found myself my first one of my first jobs was in the Cosmetic industry where I was designing packaging for fragrances for Giorgio Armani Ralph, Lauren cash Darrell and Lisa East and Drakkar Noir, and I eventually worked.

Way in just through meeting people and you know just being present and always showing up. I eventually worked my way into doing music packaging. I started off at a doing work. It was basically freelance. So I started off doing work for a small Irish music label called Green Linnets, which has since been bought and sold a couple times by different couple c...