Let's Talk About Brand with Teresa Heath-Wareing
12/09/24 • 49 min
1 Listener
The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.
I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn’t share as part of both her personal and business lives.
In this episode:
- Teresa’s first personal brand as an employee
- “I basically started from fear and having my back up against the wall and knowing I need to make money...”
- “They sort of borderline stalked you!”
- What made people buy in to Teresa in the early days
- Learning from the experts
- Getting clients from speaking...then not getting clients from speaking
- Saying yes to opportunities
- “...doing the small stuff and working your way up to it”
- The Hustle: gift bags, selfies, and flying 5,000 miles for coffee
- Choosing what opportunities to say yes or no to
- Why marketing?
- Delivering empowerment
- Her sobriety journey and “Losing Parts Of Myself” podcast
- What she will and won’t share
Find Teresa:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.
I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn’t share as part of both her personal and business lives.
In this episode:
- Teresa’s first personal brand as an employee
- “I basically started from fear and having my back up against the wall and knowing I need to make money...”
- “They sort of borderline stalked you!”
- What made people buy in to Teresa in the early days
- Learning from the experts
- Getting clients from speaking...then not getting clients from speaking
- Saying yes to opportunities
- “...doing the small stuff and working your way up to it”
- The Hustle: gift bags, selfies, and flying 5,000 miles for coffee
- Choosing what opportunities to say yes or no to
- Why marketing?
- Delivering empowerment
- Her sobriety journey and “Losing Parts Of Myself” podcast
- What she will and won’t share
Find Teresa:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Let's Talk About Brand with Ophira Edut
You know I love having a chance to speak with non-marketers!
(Then again, is there truly such a thing in the world of personal branding?)
Ophira Edut has held many titles: teenage streetwear creator, artist, writer, graphic designer, web developer, magazine editor, feminist anthologist, author, and globally-acclaimed astrologer, just to name a few. We discuss her organic journey between all of these worlds, her motivations, key moments of recognition, and of course the companionship of her identical twin sister, Tali, with whom Ophira shared almost all of these adventures.
The biggest message of Ophira's story is: do what you do, put your creativity out there into the world–and if opportunities arise from it, say YES to them!
Hear about:
- Growing up an identical twin in a Middle Eastern family in the Midwest
- Winning allllllllll the contests
- Denim Rebellion and Double Vision
- (and Urban Outfitters and Raven-Symoné)
- Getting “Sassy” in NYC
- Hues Magazine
- Back to NY & getting online
- Astrology as personal insight...
- ...and personal brand...
- ...and science.
- Gloria Steinem!
- Ms. Magazine
- “Adios, Barbie”
- Teen Vogue and the birth of the AstroTwins brand
- “Astro Style”
- Astrology as a conduit for connection
- AstroStyle.com
- Syndication
- Elle Magazine
- Why Beyonce and Jay Z are still together (it was in the stars!)
- Bringing individual skills to a joint brand
- Tapping into commonalities
- Providing hope and guidance
Find Ophira:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Let's Talk About Brand with Christine Gritmon
I started the season back in September with a solo episode⏤and I realized I didn't really give you as much of the goods as I really should have.
I did tell my professional story, I went through all of that history, and I even answered my own “searching” personal branding questions about my “why.”
What I didn't do is really get into the nitty-gritty of how I built my professional presence.
So we're going to take a walk down memory lane as to how I grew my own personal brand visibility, and hopefully some of these tactics can help you build yours as well.
In this episode:
- The beginning of Christine Gritmon Inc. in May 2016
- “Be visible doing the thing that you want to be known for doing”
- “Say yes to opportunities!”
- How I pivoted my personal brand
- “People who knew, liked and trusted me were up for coming along on this new journey because I focused on transferable skills and transferable values.”
- Deciding who I was going to learn from
- Networking before, during, and after events
- “Don't think that speakers are these untouchable people who are on this whole other plane of existence from yourself. Go talk to them!”
- “A slightly outdated tactic: I live-Tweeted events...”
- Becoming a conduit to information.
- Put yourself in the conversation and connect with others who are also part of that conversation
- Rebranding (again!) to personal branding
- “Take a look periodically at making sure everything is aligned” the things that you're offering, the audience you're offering it to, the audience you have, the things that you are doing. Make sure that it's all pointing in the same direction.”
- “What worked in the US isn't going to work here...”
- “Don't be afraid to realign, but make sure that you have something built on the fundamentals, the foundations that people have come to know you and trust you for, those transferable skills.”
- “Don't be afraid to show up.”
Find Me:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!
Hosted on Acast. See acast.com/privacy for more information.
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