Let’s Talk About A Personal Brand Journey with Michael Stelzner

12/18/23 • 36 min

Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.

He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry.

In today’s episode, Mike is going to walk us through the development of his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned!

Tune in as we talk about:

[00:00] Welcome Michael Stelzner

[04:28] How white papers launched Mike Stelzner's personal brand

[10:25] How did Mike pivot from being "The white paper guy" to social media?

[14:30] How did Mike build up his contacts in an industry he was relatively new to?

[16:45] How did Social Media Examiner Start?

[18:47] How did Mike move people from online content to an in-person conference?

[22:42] How does Mike balance three brands?

[25:37] How does Mike find up-and-coming industry voices?

[29:33] What should you do if you are asked to be on stage?

[30:25] What characteristic does Mike think makes someone successful?

[32:00] What is Mike's current mission?

[34:11] How to connect with Mike

Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner.

Tune in as we talk about:

[00:00] Welcome Michael Stelzner

[04:28] How white papers launched Mike Stelzner's personal brand

[10:25] How did Mike pivot from being "The white paper guy" to social media?

[14:30] How did Mike build up his contacts in an industry he was relatively new to?

[16:45] How did Social Media Examiner Start?

[18:47] How did Mike move people from online content to an in-person conference?

[22:42] How does Mike balance three brands?

[25:37] How does Mike find up-and-coming industry voices?

[29:33] What should you do if you are asked to be on stage?

[30:25] What characteristic does Mike think makes someone successful?

[32:00] What is Mike's current mission?

[34:11] How to connect with Mike

Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Let’s Talk About Branding for Creatives with Liz Mosley

This week I’m excited to talk to fellow brand designer, Liz Mosley!

Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding.

We are also going to talk about the evolution of Liz's own personal brand, and we’re going to get to the things that she has learned from her own podcast, Building Your Brand.

Tune in as we talk about:

[00:00] Welcome Liz Mosley!

[02:26] How did Liz come to focus on branding?

[07:09] What has it been like for Liz to brand herself?

[09:06] How did you brand Liz Mosley Designs when it was a stationary company

[15:30] How it's different working with a fellow creative on the creative elements of their brand?

[18:42] What are the elements that creatives need to have in their branding?

[23:04] The story of Liz's brand transition

[27:30] How has Liz's podcast fit into her brand?

[31:20] Connect with Liz Mosley

Contact Liz Mosley

Podcast: Building Your Brand - https://www.lizmosley.net/podcast

Website: Liz Mosley Design - https://www.lizmosley.net/

Social Media at LizMMosley

Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!

❤️

Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Let's Talk About Brand with Christine Gritmon

Welcome back to “Let’s Talk About Brand”!

My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023...and then I didn't pick it back up. But I’ve finally got my feet under me again. And I'm back with a brand new format—one that I’m debuting today with myself as guest!

On this season’s episodes, my guests will first lead us through their own personal brand development. Then, I’m going to take them through a few of the deeper questions I go through with my clients to get to the heart of their genuine personal brand: their motivations, the value they bring, all that good stuff.

Let's get to it.